Valuedynamx, a Collinson Company dedicated to enhancing customer loyalty experiences through innovation, is enhancing Emirates Skywards, the renowned loyalty program of Emirates and flydubai. The introduction of ‘pay with points/miles’ in the ‘Spend Online’ section of Skywards Miles Mall allows members to conveniently redeem their Miles for a variety of everyday purchases, elevating their loyalty rewards experience.
Emirates Skywards members now enjoy an enhanced loyalty rewards experience with the expanded offerings of Skywards Miles Mall. This exciting development allows members to utilize their hard-earned Miles in real-time for digital gift cards at over 500 brands across five global markets, including the United Arab Emirates, the United Kingdom, the United States, Australia, and India. The extended options cover travel with Emirates and flydubai, as well as partner airlines and lifestyle partners worldwide.
Skywards Miles Mall opens doors to a diverse range of redemption opportunities, featuring popular local brands that cater to everyday lifestyle needs, spanning fashion, fitness, technology, food and beverage, and more. This expansion empowers Emirates Skywards members to leverage their rewards with globally recognized brands, providing a seamless and rewarding experience.
Valuedynamx, a Collinson Company, already fuels the earning opportunities within Skywards Miles Mall, allowing loyalty members to effortlessly accumulate Miles while making purchases from their favorite brands. Now, with the addition of the ‘pay with points’ feature, Valuedynamx and Emirates Skywards has created a comprehensive rewards ecosystem. This dual functionality enables members not only to redeem their Miles for meaningful purchases but also to continue earning Miles as they shop.
James Berry, Managing Director of Valuedynamx, expressed enthusiasm about the partnership expansion, stating, “Through this exciting expansion of our partnership with Emirates, we’re able to deliver an end-to-end earn and redemption proposition that aligns seamlessly with consumer demand for deriving maximum value from their loyalty programs.”
The new Pay with Points capability enables members to spend their miles at leading retailers in multiple markets, reinforcing Emirates Skywards’ commitment to providing a comprehensive and rewarding experience for its valued customers.
Dr. Nejib Ben Khedher, Divisional Senior Vice President of Emirates Skywards, shared his pleasure about the partnership, stating, “We’re pleased to be expanding our partnership with Valuedynamx to offer members more opportunities with Skywards Miles Mall, and a chance to spend Miles with some of the most popular brands across the UAE, US, UK, Australia, and India. We look forward to continuing to work closely with our partners to ensure we always deliver a seamless end-to-end customer experience and to set new standards for reward experiences.
For more information about Valuedynamx’s robust reward and loyalty solutions portfolio, visit Valuedynamx.com.
About Valuedynamx
Valuedynamx is a leading global provider of curated, data-driven omnichannel purchase rewards. Part of Collinson, a group acknowledged for delivering the world’s most valued travel ecosystem, Valuedynamx combines its expertise across payments, card-linking, affiliate marketing, earning, and redemption into a single entity that delivers relevant and engaging solutions for its clients. Valuedynamx enhances customer loyalty and drives transactional engagement for some of the world’s largest airlines, banks, financial institutions, and hotel groups. Valuedynamx supports over 400 million consumers, maintains 50,000 retail and travel partners, and provides more than 400,000 rewards in more than 180 countries.
Collinson has more than 30 years of loyalty and customer engagement experience, and more than 10 years focused on delivering loyalty commerce solutions. The organization has been at the forefront of loyalty innovation, continually evolving and building capability to meet the changing needs of clients and their customers.
For more information visit www.valuedynamx.com.
About Emirates Skywards
Emirates Skywards has more than 30 million members worldwide. The loyalty program offers four tiers of membership: Blue, Silver, Gold, and Platinum, with each tier earning exclusive privileges. Members can earn Skywards Miles with partners ranging from airlines, hotels, and car rentals to financial, leisure, and lifestyle brands. Skywards Miles can be redeemed for an extensive range of rewards, including flight tickets on partner airlines, flight upgrades, hotel stays, tickets, hospitality at sporting and cultural events, tours, and money-can’t-buy experiences.
For more information, visit www.emirates.com/skywards.