Bel Group, a leading name in the food industry renowned for its dairy, fruit, and plant-based products, has joined forces with Kinaxis® Inc. (TSX: KXS), a global leader in supply chain orchestration, and 4flow, a solution extension partner, to transform its supply chain operations. With iconic brands such as The Laughing Cow®, Kiri®, Babybel®, Boursin®, Nurishh®, and GoGo squeeZ®, Bel Group aims to enhance efficiency, collaboration, and sustainability across its global operations.
As part of its strategic growth and sustainability objectives, Bel Group sought cutting-edge solutions to fortify its supply chain against disruptions while supporting its expanding product portfolio. Xavier François, Chief Supply Chain Officer at Bel Group, emphasized the company’s commitment to delivering fresh, premium-quality products with precision and care. “Kinaxis’ strong reputation and their ability to enhance customer responsiveness, drive efficiency, and ensure reliability made them the ideal partner for us. We look forward to this collaboration,” François stated.
Bel Group operates in over 120 countries and required a supply chain planning solution capable of handling complex demands. The Kinaxis Maestro™ platform was chosen for its AI-powered, end-to-end supply chain orchestration, enabling agile and intelligent decision-making. The platform’s features include scenario planning, short-term shelf-life management, and multi-level distribution and transportation optimization—all critical for managing fresh products.
Fabienne Cetre, Executive Vice President of EMEA at Kinaxis, highlighted the importance of innovation and responsibility in the food industry. “Efficient supply chains not only reduce waste but also ensure fresher products reach consumers. We are thrilled to support Bel Group in orchestrating their end-to-end operations,” Cetre remarked.
Additionally, 4flow’s embedded solution extension, Kinaxis TLO by 4flow, will optimize transportation loads for Bel Group. This integration will improve truck utilization, reduce transportation costs, and lower carbon emissions, aligning with Bel Group’s sustainability goals.
With this partnership, Bel Group is set to enhance its supply chain capabilities, ensuring agility and reliability while meeting the evolving needs of its global customers.