Core Health & Fitness, a prominent player in the manufacturing, sales, installation, and support of top-notch commercial fitness equipment, has successfully turned the challenges posed by the pandemic’s disruptions in the supply chain into a strategic advantage. This transformation has been made possible through a strategic partnership with Redwood Logistics, recognized as one of the fastest-growing Fourth Party Logistics (4PL) providers in North America. By teaming up with Redwood, Core Health & Fitness aims to fortify its global manufacturing supply chain through a seamlessly integrated solution that ensures end-to-end visibility.
Apart from producing a diverse range of proprietary products, Core Health & Fitness serves as the original equipment manufacturer (OEM) for numerous leading brands in the fitness industry. The evolving landscape of customer habits during the pandemic added complexity to their already intricate global supply chain. Committed to enhancing the customer experience in these challenging times, Core Health & Fitness sought a reliable logistics partner with enduring capabilities.
Bryan O’Rourke, CEO of Core Health & Fitness, expressed the significance of the collaboration, stating, “Our partnership with Redwood Logistics has played a pivotal role in overcoming the supply chain challenges brought about by the pandemic. Redwood’s robust, fully integrated solution has provided us with the end-to-end visibility required to enhance our global manufacturing supply chain. This not only ensures a seamless customer experience but also reinforces our commitment to quality and innovation in the fitness industry.”
Redwood Logistics implemented a distinctive combination of logistics execution and supply chain technology to elevate overall business processes, service quality, and stakeholder experience for Core Health & Fitness. The upgrade to Core Health & Fitness’ tech stack commenced with the implementation and integration of Oracle OTM and GTM by Redwood. Additionally, project44 was seamlessly integrated into the solution through RedwoodConnect™ to enhance visibility. Notably, Redwood analyzed Less Than Truckload (LTL) data, identifying LTL rate savings that could be allocated towards funding technology enhancements.
Michael Reed, Chief Product Officer at Redwood, emphasized the contemporary need for shippers to adopt a modern 4PL approach. He highlighted the value brought by Redwood’s logistics execution and supply chain technology expertise in navigating the challenges presented by both physical and digital supply chains. The 4PL strategy, anchored in RedwoodConnect, offers clients like Core Health the flexibility to leverage an open ecosystem app store for logistics, driving organizational value.
The collaboration has yielded transformative results, with Redwood achieving nearly 9% LTL savings for Core Health & Fitness. These savings have empowered Core Health & Fitness to invest in technology upgrades, ensuring end-to-end visibility and addressing the ongoing maintenance and support requirements of their evolving logistics technology. With heightened visibility and flexibility, Core Health & Fitness can now seamlessly integrate its entire global supply chain, providing agile service to customers and partners without the constraints of a legacy framework.
For more information on Redwood’s modern 4PL work with Core Health & Fitness, click here.
About Redwood Logistics
Redwood Logistics, a leading logistics platform company and modern 4PL headquartered in Chicago, has provided solutions for moving and managing freight for more than 21 years. The company’s diverse portfolio includes digital freight brokerage and flexible freight management all wrapped into a revolutionary logistics and technology delivery model—Logistics Platform as a Service (LPaaS). LPaaS utilizes an open platform for digital logistics that empowers shippers to seamlessly mix-and-match partners, technologies and solutions into their own unique digital supply chain fingerprint. Redwood connects a wide range of customers to the power of supply chain management, technology and the industry’s brightest minds. For more information, visit www.redwoodlogistics.com.
About Core Health & Fitness
Core Health & Fitness is the global partner you’ve been looking for. A vertically integrated company, we manufacture, sell, install and support high quality commercial fitness equipment and digital solutions for our iconic brands; StairMaster, Schwinn, Nautilus, Star Trac, Throwdown and Wexer.
We understand the importance of a worldwide presence and recognize the benefits of well networked partnerships. From space design and equipment selection, to introducing technology, flooring and recovery space partners; Core has a global network to meet your every need from concept to installation and through fitness programming and maintenance.
We promise to maximize customer delight and trust. It is our job to go above and beyond to create memorable customer experiences and surpass your expectations. We endeavor to create strong relationships and lifelong brand advocates by delivering a world-class customer experience.