eDreams ODIGEO, a global travel subscription, and leading European e-commerce company, participated in a Brussels summit addressing Artificial Intelligence implementation and regulation, focusing on the EU’s AI Act. Acknowledged as an AI leader, the company shared insights on navigating opportunities and challenges, emphasizing the importance of a robust regulatory framework for European competitiveness.
During a panel discussion, eDreams ODIGEO’s General Counsel, Guillaume Teissonnière, emphasized the necessity of an effective enforcement mechanism for regulatory frameworks. He stressed the importance of bridging the gap between policy creation and implementation, particularly highlighting the need for stronger enforcement within the EU.
Teissonnière noted that despite the AI Act not being in force, many AI applications already fall under existing regulations across various domains. This aligns with the company’s recent concerns about compliance issues, notably with digital gatekeepers like Google regarding the Digital Markets Act.
The General Counsel also advocated for a strategic approach to data management within the European tech ecosystem, emphasizing responsible governance to maintain control within European entities. He underscored the vast potential of AI for European tech powerhouses, citing productivity gains, personalized services, and improved consumer experiences.
The event, hosted by the Financial Times and Google, brought together prominent figures from European institutions, including the Vice President of the European Commission and representatives from the European Parliament, national governments, and institutions like the Council of Europe and the OECD. eDreams ODIGEO’s decade-long strategic investments in AI position the company as a global leader in AI-led innovation, extending beyond the travel industry to the broader e-commerce sector.
About eDreams ODIGEO
eDreams ODIGEO is the world’s leading travel subscription platform and one of the largest e-commerce businesses in Europe. Under its four renowned online travel agency brands – eDreams, GO Voyages, Opodo, Travellink, and the metasearch engine Liligo – it serves more than 20 million customers per year across 44 markets. Listed on the Spanish Stock Market, eDreams ODIGEO works with nearly 700 airlines. The business conceptualized Prime, the first subscription product in the travel sector which has topped 5.2 million members since launching in 2017. The brand offers the best quality products in regular flights, low-cost airlines, hotels, dynamic packages, car rental, and travel insurance to make travel easier, more accessible, and better value for consumers across the globe.