Rose Rocket Introduces TMS.ai: The Future of AI-Native Transportation Management
Rose Rocket, a leader in AI-native transportation management solutions, has officially launched TMS.ai, a groundbreaking innovation poised to redefine the transportation management system (TMS) landscape. Announced at the prestigious Manifest 2025 conference in Las Vegas, TMS.ai signifies a paradigm shift in transportation management by embedding artificial intelligence (AI) at the very core of a business’s system-of-record. By doing so, it addresses AI’s traditional limitations and provides unmatched value to operations teams across the transportation and logistics industry.
“The old-school TMS is clunky, inflexible, and built on technology from the 90s,” said Justin Sky, CEO at Rose Rocket. “With TMS.ai, we’ve rebuilt our entire platform with a new architecture to take advantage of AI in a safe, fast, and delightful way. It’s not just a better TMS; it’s a more human way of working.”
Pioneering the AI-Native Era in Transportation
The transportation and logistics industry has undergone significant advancements over the years. However, despite rapid technological progress in various sectors, traditional TMS solutions have remained stagnant, restricting business growth. Rose Rocket’s TMS.ai introduces an unprecedented level of flexibility, connectivity, and intelligence, unlocking new opportunities for logistics companies.
“The TMS as we knew it is dead,” added Sky. “Legacy systems are no longer enough to meet the demands of modern logistics. TMS.ai is built from the ground up with AI-native capabilities, ensuring businesses can operate with greater efficiency, accuracy, and scalability.”
Why AI-Native Technology Matters in Logistics
The transportation and logistics sector has long been plagued by manual workflows, disconnected systems, and inefficient processes. AI has the potential to revolutionize operations, but only when it is seamlessly integrated into core business functions. Unlike traditional systems that incorporate AI as an afterthought, TMS.ai is designed to be AI-native. This approach ensures that AI operates with full organizational context, significantly enhancing decision-making and reducing errors.
One of AI’s biggest challenges is the phenomenon known as “hallucinations,” where AI generates incorrect or misleading outputs due to incomplete data. TMS.ai overcomes this challenge by grounding its intelligence in real, actionable data, ensuring reliable insights and recommendations. Businesses can now harness AI without the need for costly custom integrations or standalone point solutions.
Revolutionizing Transportation Management with TMS.ai
TMS.ai builds upon Rose Rocket’s existing platform, embedding AI capabilities directly into every workflow. This AI-first approach transforms the way transportation companies manage their operations, delivering tools that are intelligent, efficient, and tailored to the unique complexities of the industry.
Key Features of TMS.ai:
1. DataBot: Automating Data Entry
Manual data entry is one of the biggest inefficiencies in transportation management. TMS.ai introduces DataBot, an AI-powered tool that automates data extraction and processing. Using advanced optical character recognition (OCR) technology, DataBot captures and organizes information from documents, emails, and other inputs, reducing data entry time by an impressive 75%.
2. Rosie: The AI-Powered Co-Pilot
TMS.ai features Rosie, an intelligent AI assistant that enhances workflow efficiency. Embedded in every order, Rosie streamlines operations by providing real-time updates, completing actions, and connecting data points seamlessly. Rosie identifies backhaul opportunities, matches loads to carriers—cutting load-matching time by 90%—and assists with various critical logistics tasks.
3. Freight Audit and Pay: Eliminating Manual Reconciliation
Financial reconciliation in freight management is often time-consuming and error-prone. TMS.ai’s Freight Audit and Pay module leverages AI to match invoices with freight transactions automatically, eliminating 80% of manual audits and reducing costly discrepancies.
“With TMS.ai, companies can finally see real, measurable results,” said Sky. “From DataBot eliminating manual data entry altogether to Rosie instantly matching loads to carriers, one thing is clear – AI in transportation is here, and it will completely change how every team member works, for the better.”
Empowering Transportation Companies with AI-Driven Insights
By embedding AI at the platform level, TMS.ai enables transportation companies to move beyond outdated, rigid systems and embrace a new era of intelligent, seamless operations. TMS.ai automates repetitive tasks, reduces human error, and delivers real-time insights that empower businesses to make data-driven decisions.
This transformation results in more connected logistics teams, improved efficiency, and enhanced profitability. Transportation companies can now optimize resource allocation, streamline workflows, and proactively address operational challenges, setting a new industry standard.
A Future Built on AI: Rose Rocket’s Vision
Rose Rocket’s commitment to innovation is evident in TMS.ai’s AI-first architecture. The platform is designed not just to keep pace with industry trends but to define the future of transportation management. By leveraging AI-powered automation, predictive analytics, and real-time collaboration tools, TMS.ai creates an ecosystem where logistics companies can thrive in an increasingly complex and competitive market.
Experience TMS.ai at Manifest 2025
Rose Rocket will showcase TMS.ai at booth 1011 during the Manifest 2025 conference, providing attendees with an exclusive opportunity to experience the platform firsthand. Demonstrations will highlight how TMS.ai is transforming transportation management with cutting-edge AI tools.
For more information or to book a demo, visit www.tms.ai or www.roserocket.com.
About Rose Rocket
Rose Rocket is a leading provider of enterprise-grade transportation software, trusted by over 1,200 logistics companies and more than 100,000 industry professionals daily. As the first AI-native platform in the transportation sector, Rose Rocket delivers unmatched flexibility, connectivity, and intelligence, empowering businesses to scale with advanced tools, seamless integrations, and customizable workflows.
At the core of Rose Rocket’s innovation is TMS.ai, a transformative solution that redefines transportation management. By embedding AI at its foundation, TMS.ai enhances decision-making, optimizes efficiency, and provides real-time insights. Rose Rocket’s network-driven architecture allows companies to seamlessly connect with drivers, customers, and partners, improving operational visibility and capacity management.
With nearly a decade of industry expertise, Rose Rocket continues to help logistics companies move faster, scale smarter, and stay ahead of the competition. Headquartered in Toronto, Rose Rocket serves businesses across the United States and Canada. To learn more, visit www.roserocket.com.
The Future of Transportation Management is Here
With TMS.ai, Rose Rocket is redefining what is possible in transportation management. By pioneering an AI-native approach, the company is setting a new industry benchmark—one where automation, intelligence, and efficiency drive success. The launch of TMS.ai marks the beginning of a new era, where logistics teams can operate with unprecedented speed, accuracy, and connectivity.
The transportation industry is evolving rapidly, and businesses that embrace AI-driven innovation will be the ones leading the way. Rose Rocket’s TMS.ai is not just an upgrade; it’s a revolution, empowering companies to navigate the complexities of modern logistics with confidence and ease