parcelLab, a global leader in post-purchase experience software, has secured a prestigious position in G2’s 2025 Best Software Awards, ranking among the Top 50 Supply Chain and Logistics products. This recognition underscores parcelLab’s ongoing commitment to innovation and customer satisfaction, adding to its impressive accolades, including 17 badges in G2’s Winter 2025 reports. Notably, parcelLab was named a leader in the package tracking, returns management, and shipping categories.
As the largest and most trusted software marketplace, G2 reaches over 100 million buyers annually. Its annual Best Software Awards highlight the world’s top-performing software companies and products based on genuine, timely reviews from verified users. Companies recognized in these awards demonstrate superior performance, innovation, and customer satisfaction, solidifying their status as industry leaders.
Elevating Post-Purchase Experiences for Retailers
Leading global retailers such as H&M, URBN, and Chico’s rely on parcelLab’s AI-powered post-purchase platform to enhance customer engagement and build long-term brand loyalty. Recognizing that the customer journey extends well beyond the point of purchase, parcelLab emphasizes the importance of post-checkout interactions in driving customer retention and increasing revenue.
By enabling retailers to deliver highly personalized post-purchase experiences, parcelLab empowers brands to effectively cross-sell, upsell, and drive repeat website visits. These capabilities transform operational touchpoints into revenue-generating opportunities, turning traditional cost centers into profit-driving elements of the business.
“We’re honored to be recognized by G2 as one of the best supply chain and logistics software products,” said Giles Whiting, CEO of parcelLab. “This achievement is a testament to our team’s dedication to transforming post-purchase experiences and empowering retailers to build lasting customer relationships. We’re excited to continue driving innovation in the industry and helping brands stay ahead of the curve.”
The Importance of Authentic Customer Feedback
G2’s Best Software Awards are highly regarded in the tech industry, as they are based on verified user reviews rather than external opinions or internal assessments. G2’s methodology involves analyzing customer satisfaction scores, market presence, and the quality of peer reviews to determine award winners.
“The stakes for choosing the right business software are higher than ever,” said Godard Abel, co-founder & CEO at G2. “With over 180,000 software products and services listed and 2.8 million verified user reviews in the G2 marketplace, we’re proud to help companies navigate these critical choices with insights rooted in authentic customer feedback. The 2025 Best Software Award winners represent the very best in the industry, standing out for their exceptional performance and customer satisfaction. Congratulations to this year’s honorees!”
How parcelLab is Revolutionizing Supply Chain & Logistics
In an era where customer expectations are higher than ever, parcelLab’s solutions offer retailers a competitive edge by streamlining supply chain operations and enhancing post-purchase interactions. With capabilities that include proactive shipping communication, seamless returns management, and real-time package tracking, parcelLab provides brands with the tools needed to optimize every step of the post-purchase journey.
Key benefits of parcelLab’s platform include:
- Personalized Customer Engagement: Tailored post-purchase communication ensures customers receive relevant updates, promotions, and assistance, strengthening brand loyalty.
- Increased Revenue Opportunities: By integrating upsell and cross-sell opportunities within tracking notifications and post-purchase emails, brands can drive additional sales.
- Seamless Returns Process: An intuitive returns management system reduces friction, providing customers with a hassle-free experience while improving operational efficiency.
- Data-Driven Insights: Advanced analytics help retailers understand customer behavior, identify areas for improvement, and enhance overall supply chain performance.
- Global Carrier Network: With active management of post-purchase experiences in 175 countries and tracking data from over 350 carriers, parcelLab ensures comprehensive logistics oversight.
The Impact of AI on the Post-Purchase Experience
Artificial intelligence is playing an increasingly pivotal role in reshaping the post-purchase landscape. parcelLab’s AI-powered platform leverages machine learning to optimize customer interactions, automate workflows, and provide retailers with actionable insights. AI-driven personalization enhances customer satisfaction by delivering tailored recommendations and real-time updates.
Additionally, predictive analytics enable brands to anticipate potential shipping delays and proactively address customer concerns, improving overall service reliability. As AI technology continues to advance, parcelLab remains at the forefront of innovation, driving transformative changes in the supply chain and logistics sector.
Looking Ahead: The Future of Post-Purchase Experience
As consumer expectations continue to evolve, brands must prioritize post-purchase engagement to remain competitive. parcelLab’s mission is to help retailers turn every touchpoint into an opportunity to foster stronger customer relationships and drive long-term growth.
With its latest recognition from G2, parcelLab is poised to further expand its influence in the industry, introducing new features and enhancements to meet the ever-changing demands of modern consumers. By continuously refining its platform and leveraging the latest advancements in AI and automation, parcelLab is setting new standards for excellence in post-purchase experiences.
About parcelLab
parcelLab is the only truly global enterprise post-purchase software provider, enabling brands to increase top-line revenue, decrease operational costs, and optimize customer experience in an unprecedented way. Our award-winning post-purchase platform empowers brands to transform mundane operational touchpoints into the most differentiated and personalized experience, creating unique moments of pure joy for their customers. Trusted by over 800+ brands including IKEA, Chico’s, H&M, and Yeti, we actively manage the post-purchase experience across 175 countries and track shipping data from more than 350 carriers worldwide. Find out more at www.parcelLab.com.
About G2
G2 is the world’s largest and most trusted software marketplace. More than 100 million people annually—including employees at all Fortune 500 companies—use G2 to make smarter software decisions based on authentic peer reviews. Thousands of software and services companies of all sizes partner with G2 to build their reputation and grow their business—including Salesforce, HubSpot, Zoom, and Adobe. To learn more about where you go for software, visit www.g2.com and follow us on X and LinkedIn.
Conclusion
parcelLab’s inclusion in G2’s 2025 Best Software Awards for Supply Chain & Logistics highlights its industry leadership and dedication to enhancing post-purchase experiences. As retailers continue to prioritize customer engagement and operational efficiency, parcelLab remains a trusted partner, providing innovative solutions that drive long-term success. With AI-driven automation, personalized interactions, and seamless logistics integration, parcelLab is redefining the future of post-purchase engagement, solidifying its reputation as a transformative force in the industry.