FourKites, the leader in AI-driven supply chain transformation and the pioneer of the Intelligent Control Tower™, has announced its strategic decision to withdraw from the Gartner Real-time Transportation Visibility Platform (RTTVP) Magic Quadrant evaluation process. This move underscores the company’s commitment to prioritizing groundbreaking AI innovations that are fundamentally reshaping the supply chain industry.
A Bold Shift in Strategy
The supply chain industry is at a pivotal moment, where AI has the potential to unlock unprecedented levels of efficiency and automation. FourKites has been at the forefront of these innovations, pushing the boundaries of real-time transportation visibility and evolving beyond traditional RTTVP solutions.
Mathew Elenjickal, founder and CEO of FourKites, explained the company’s reasoning:
“The supply chain industry stands at the crossroads of transformation with AI poised to deliver unprecedented efficiencies and automation capabilities. While traditional RTTVP solutions provide a foundation for supply chain operations, our revolutionary AI capabilities are elevating RTTVP to new heights of efficiency and effectiveness. Our breakthroughs in AI-powered automation using Digital Workforce and Intelligent Control Tower solutions are already delivering extraordinary results for our customers. We believe focusing on these innovations will better serve the industry than participating in RTTVP evaluation models that don’t yet account for our innovation and roadmap.”
The Evolution of FourKites Beyond RTTVP
Since its launch of the first real-time tracking solution in 2014, FourKites has remained an industry trailblazer by consistently innovating in close collaboration with its customer community. Today, FourKites’ Intelligent Control Tower and AI-powered Digital Workforce solutions are delivering measurable productivity gains and improved customer satisfaction across global supply chains.
By integrating RTTVP with a comprehensive view of inventory, orders, and assets, and leveraging the power of FourKites’ Digital Workforce, supply chain professionals across procurement, inventory, supplier management, customer service, and facility operations can now:
- Prevent supply chain disruptions through predictive AI and automated intervention.
- Enable true supply chain orchestration through coordinated AI-powered agent actions.
- Eliminate manual workflows across departments with intelligent automation.
- Drive continuous improvement through system-wide learning and optimization.
Moving Beyond Traditional Supply Chain Models
The decision to exit the Gartner RTTVP Magic Quadrant evaluation process highlights FourKites’ confidence in its AI-first strategy. The traditional control tower model in supply chains often relies on disparate systems that fail to link planning with execution, leading to inefficiencies and slow response times.
Charles Brennan, Senior Analyst at Nucleus Research, commented on the industry’s growing need for more advanced solutions:
“Too many organizations are stuck in the early stages of control tower maturity, using disconnected systems that can’t link planning to execution or help users take meaningful action. Supply chain leaders are increasingly looking for ways to move beyond identifying risks to coordinating responses across departments. This reflects a broader shift in the market from reporting-focused tools toward execution-oriented solutions.”
This shift aligns perfectly with FourKites’ vision of a truly intelligent supply chain. Unlike traditional RTTVP platforms that focus solely on visibility, FourKites is advancing AI-powered solutions that enable predictive analytics, automation, and seamless execution across supply chain operations.
AI-Driven Supply Chain Transformation
FourKites is harnessing AI to address some of the most pressing challenges in supply chain management. By processing over 3.2 million supply chain events daily, the company empowers businesses to move from reactive tracking to proactive supply chain orchestration. Some key benefits of FourKites’ AI-driven approach include:
- Predictive AI capabilities: Helping companies anticipate potential disruptions and take corrective actions before issues arise.
- Automated decision-making: AI-powered Digital Workforce automates repetitive tasks, reducing human intervention and increasing efficiency.
- Enhanced customer satisfaction: Faster, smarter decision-making ensures smoother logistics operations and improved customer service.
The Future of AI in Supply Chain Management
FourKites’ decision to double down on AI-powered solutions signals a larger trend in the supply chain industry. As companies strive to build more resilient and efficient supply chains, AI is proving to be the key driver of innovation.
By stepping away from the Gartner RTTVP Magic Quadrant and focusing on AI-first innovations, FourKites is reaffirming its commitment to transforming supply chain management through cutting-edge technology. This bold move not only positions FourKites as a leader in the space but also paves the way for a new era of AI-driven supply chain automation.
About FourKites
FourKites® is the leader in AI-driven supply chain transformation for global enterprises and a pioneer in real-time visibility. The company’s Intelligent Control Tower™ breaks down enterprise silos by creating a real-time digital twin of orders, shipments, inventory, and assets. This comprehensive view, combined with AI-powered digital workers, enables companies to prevent disruptions, automate routine tasks, and optimize performance across their supply chain. With a network of 1,600+ global brands and over 3.2 million daily supply chain events processed, FourKites continues to drive the future of supply chain innovation by moving from mere tracking to complete, proactive supply chain orchestration.