Dongfeng Truck Expands in Southeast Asia with Grand DONGFENG DAY 2025 in Jakarta
The highly anticipated Southeast Asia DONGFENG DAY 2025 brand event was successfully hosted in Jakarta, Indonesia, marking a major milestone in Dongfeng Truck’s global expansion strategy. This grand occasion brought together over 100 representatives, including dealers, business partners, and media professionals from Indonesia, Thailand, and Singapore. The event celebrated Dongfeng Truck’s impressive achievements in 2024 while unveiling three new commercial vehicle models—DONGFENG GX, KC PRO, and KC PLUS—designed to cater to the evolving demands of the Southeast Asian market.
Dongfeng’s Vision: Innovation, Intelligence, and Trust
The event highlighted Dongfeng Truck’s advancements in both traditional and new energy solutions, reinforcing the brand’s commitment to reliability, intelligence, and trust. Speaking at the event, Ma Lei, Managing Director of China Dongfeng Motor Industry Import & Export Co., Ltd., emphasized the significance of collaboration with local partners to accelerate Dongfeng’s overseas expansion strategy. He reiterated the company’s dedication to providing high-quality, efficient, and intelligent commercial vehicles that align with the evolving transportation landscape in Southeast Asia.
Adding to the discussion, Zhang Xiaofan, Deputy General Manager of Dongfeng Motor Corporation’s Commercial Vehicle Department, provided valuable insights into Dongfeng Truck’s 2025 strategic roadmap. He outlined four key areas that will define the company’s future growth:
- Reliable Quality: Ensuring superior durability and safety in commercial vehicles.
- New Energy Solutions: Advancing eco-friendly, fuel-efficient transportation alternatives.
- Intelligent Networking: Enhancing connectivity through digital innovations.
- Automation: Integrating autonomous driving features to improve efficiency.
Growth and Regional Expansion in Southeast Asia
In recent years, Dongfeng Motor has witnessed significant growth in Southeast Asia, driven by increased exports and rising demand for commercial vehicles. During the event, Yang Tao, Deputy General Manager of Dongfeng Motor Industry Import & Export Co., Ltd., unveiled the company’s regional strategic plan, focusing on:
- Localized Product Development: Creating vehicle models specifically designed for the needs of Southeast Asian markets.
- Manufacturing and Assembly Operations: Expanding production capabilities within the region.
- Tailored Financing Solutions: Providing flexible leasing and loan options for commercial vehicle buyers.
- Value-Added Services: Enhancing after-sales support and service networks.
With a comprehensive vehicle portfolio, Dongfeng Truck continues to strengthen its presence in Indonesia, catering to diverse transportation needs across logistics, construction, and industrial sectors.
Unveiling of New Models: DONGFENG GX, KC PRO, and KC PLUS
One of the event’s highlights was the grand unveiling of three new flagship truck models—DONGFENG GX, KC PRO, and KC PLUS—each representing the brand’s latest technological advancements and commitment to quality.
DONGFENG GX – The Ultimate Logistics Powerhouse
The DONGFENG GX is engineered for long-haul logistics and freight transport, offering unparalleled efficiency, reliability, and smart driving features. With over 10,000 units sold globally per year, this model has become a preferred choice for fleet operators worldwide. Key features include:
- L2+ Intelligent Driving Assistance, enhancing road safety and driver comfort.
- Improved Reliability, ensuring optimal performance under diverse operating conditions.
- Advanced Fuel Efficiency, reducing operating costs for logistics companies.
DONGFENG KC PRO – Heavy-Duty Transport Excellence
Designed for heavy-duty applications, the DONGFENG KC PRO excels in construction, mining, and industrial transport. Its robust build and cutting-edge technology provide:
- Superior Anti-Rolling Stability, ensuring safety on rugged terrains.
- Industry-Leading Powertrain, delivering unmatched performance in demanding environments.
- Enhanced Durability, making it the ideal choice for businesses requiring long-term reliability.
DONGFENG KC PLUS – Environmentally Friendly, High-Performance Truck
The DONGFENG KC PLUS meets Euro V emission standards, emphasizing eco-conscious transportation solutions. Tailored for various commercial applications, its key attributes include:
- Strong Load-Carrying Capacity, optimizing productivity for fleet operators.
- Efficient Fuel Consumption, reducing environmental impact and operational expenses.
- State-of-the-Art Safety Features, ensuring driver and cargo security.
Dongfeng Truck’s Market Leadership and Partnerships
In 2024, Dongfeng Truck ranked second in the global commercial vehicle industry, achieving a remarkable sales volume of 385,400 units. As part of its continued growth strategy, the company actively fosters strong partnerships with key stakeholders in the region.
During the DONGFENG DAY 2025 event, several local customers and partners shared their success stories, showcasing the significant benefits of collaborating with Dongfeng Truck. Additionally, cooperation agreements were signed with leading business partners, further strengthening Dongfeng’s market position in Southeast Asia.
A major highlight of the event was Dongfeng Truck’s recognition from PT. INDO GLOBAL TRAKTOR, a prominent player in the commercial vehicle industry. The company secured an impressive order of 800 dumper trucks, underscoring customer confidence in Dongfeng’s product quality, performance, and after-sales support.
Enhancing After-Sales Support: Expansion of Service Outlets in Indonesia
As part of its commitment to delivering exceptional customer experiences, Dongfeng Truck is actively implementing its “Overseas Service Priority” strategy. In 2024 alone, the company successfully established 24 service outlets across Indonesia. Looking ahead, Dongfeng plans to expand this network to 64 service centers, covering key regions such as Sumatra and Java. This expansion aims to provide comprehensive nationwide service coverage, ensuring quick and efficient maintenance support for customers.
Future Outlook: Driving Growth and Innovation in 2025
Looking ahead to 2025, Dongfeng Truck is well-positioned to capitalize on new market opportunities and drive sustainable growth. The company remains committed to:
- Delivering High-Quality Vehicles: Continuously enhancing vehicle performance, safety, and durability.
- Expanding Its Global Reach: Strengthening market penetration in Southeast Asia and beyond.
- Fostering Strategic Partnerships: Collaborating with local stakeholders to develop industry-leading solutions.
- Advancing Green and Intelligent Technologies: Innovating in new energy and autonomous driving technologies to support a more efficient and environmentally friendly transportation ecosystem.
With its visionary approach and strong regional presence, Dongfeng Truck is set to lead the Chinese commercial vehicle industry toward a brighter and more prosperous future, fostering mutual success and long-term partnerships with its valued stakeholders.