FORTNA, a global leader in supply chain automation and software solutions, and Hai Robotics, a pioneering force in warehouse automation, have announced a strategic partnership aimed at enhancing FORTNA’s goods-to-person automation capabilities. This collaboration will integrate HaiPick automated storage and retrieval systems (AS/RS), including the latest innovation, HaiPick Climb, into FORTNA’s expansive automation portfolio. By leveraging their combined expertise, both companies seek to optimize inventory storage, streamline order fulfillment, and enhance warehouse efficiency, flexibility, and productivity.
Strengthening Warehouse Automation through Strategic Collaboration
FORTNA’s approach to automation centers on solving complex operational challenges within supply chains. By identifying diverse operational needs, FORTNA provides tailored automation solutions that drive efficiency. Recognizing Hai Robotics’ ability to address these challenges, reduce implementation costs, and facilitate seamless AS/RS adoption, FORTNA has opted to integrate HaiPick solutions into its offerings. The partnership extends FORTNA’s automation capabilities, enabling businesses to modernize existing warehouse infrastructures with minimal modifications.
Expanding the Capabilities of AS/RS Systems
The integration of the HaiPick product line, particularly HaiPick Climb, significantly enhances FORTNA’s solution set. HaiPick Climb provides an innovative alternative to conventional AS/RS systems, which traditionally require extensive infrastructure investments. By contrast, HaiPick Climb enables facilities to achieve high-density storage with minimal spatial requirements, making automation accessible to a broader range of businesses.
“At FORTNA, our mission is to optimize e-commerce and omnichannel warehouse operations through tailored automation and intelligent software solutions,” said Rob McKeel, CEO of FORTNA. “Our partnership with Hai Robotics underscores this commitment by expanding our capacity to deliver innovative and reliable solutions that meet the evolving demands of modern distribution centers. We prioritize working with partners who uphold the highest standards of quality and reliability, and we are confident that Hai Robotics aligns perfectly with these values.”
McKeel further emphasized the potential of this partnership: “By incorporating HaiPick Climb into our automation portfolio, we can design and deploy solutions that maximize efficiency while minimizing operational disruptions. The flexibility of HaiPick Climb allows for seamless integration into existing warehouse environments, extending our ability to address the unique requirements of each customer.”
Enhancing Storage Efficiency and Fulfillment Capabilities
The automation landscape is continuously evolving to accommodate the growing complexities of global supply chains. The HaiPick Climb robot is a transformative solution that redefines automated storage and retrieval operations. Unlike traditional AS/RS configurations that require fixed aisle pathways, HaiPick Climb operates directly on the sides of standard racking, enabling two-way access to narrow aisles and significantly reducing installation costs.
HaiPick Climb’s design optimizes routing and bin movement, surpassing the efficiency of conventional AS/RS systems while maintaining a minimal storage footprint. This revolutionary technology addresses various warehouse challenges, including space constraints, high-volume throughput, and varying product dimensions.
“Hai Robotics is thrilled to collaborate with FORTNA,” said Richie Chen, Founder and CEO of Hai Robotics. “FORTNA’s deep expertise in warehousing and distribution solutions, coupled with its commitment to meeting customer expectations, makes it an ideal partner. Our combined efforts will empower businesses to optimize their storage capabilities, maximize operational efficiency, and seamlessly adapt to dynamic market conditions.”
Showcasing Innovation at Industry Events
FORTNA and Hai Robotics will jointly showcase HaiPick Climb at key industry events, including LogiMAT (Booth 1G05) and ProMat (Booth S603). Attendees will have the opportunity to witness firsthand how HaiPick Climb revolutionizes warehouse automation by enhancing space utilization and streamlining order fulfillment processes. By reducing storage footprints, increasing vertical capacity, and improving picking accuracy, HaiPick Climb sets a new benchmark in AS/RS technology.
Ron Egan, Vice President at FORTNA, emphasized the impact of this advancement: “AS/RS solutions are continuously evolving to address the ever-increasing demands of modern distribution centers. HaiPick Climb exemplifies this evolution by making automation accessible to a broader range of businesses. This technology aligns with our customer-centric approach, offering solutions that accelerate deployment, maximize efficiency, and drive significant productivity gains.”
Transforming the Future of Warehouse Automation
FORTNA and Hai Robotics are committed to advancing the future of warehouse automation through this strategic partnership. By integrating HaiPick solutions into FORTNA’s extensive automation ecosystem, both companies aim to revolutionize the way businesses approach supply chain optimization.
“FORTNA’s leadership in warehouse automation, combined with our flexible and scalable HaiPick technology, forms a premier strategic alliance,” said Hunter Senn, Director of Sales at Hai Robotics USA. “Together, we will help businesses maximize efficiency, optimize space utilization, and accelerate their automation journey. We look forward to collaborating with FORTNA to deliver world-class solutions that drive operational excellence.”
Businesses interested in learning more about how HaiPick Climb can enhance their warehouse operations are encouraged to visit FORTNA’s website at FORTNA.com/Solutions/HaiRobotics or attend LogiMAT and ProMat to explore the technology firsthand.
About FORTNA
FORTNA partners with leading global brands to transform omnichannel operations and parcel distribution. Recognized for its ability to help businesses navigate digital disruptions and achieve sustainable growth, FORTNA designs and implements optimized solutions that integrate intelligent software, ensuring efficient order fulfillment and last-mile delivery.
With a strong commitment to innovation, FORTNA leverages proprietary algorithms and cutting-edge tools to develop automation solutions tailored to unique operational requirements. The company offers a comprehensive suite of services, including network strategy, distribution center design, automated material handling systems, robotics, and end-to-end infrastructure lifecycle management. To learn more, visit www.FORTNA.com.
About Hai Robotics
Founded in 2016, Hai Robotics is a global leader in automated storage and retrieval systems (AS/RS). The company is known for its modular and scalable automation solutions, which optimize warehouse operations across industries.
Hai Robotics’ flagship HaiPick Systems integrate robotics, advanced software, and industry-standard storage materials to create highly adaptable automation solutions. These systems reduce warehouse footprints by up to 75%, increase storage density, and extend vertical capacity beyond 12 meters. With an order picking accuracy rate exceeding 99%, HaiPick solutions significantly enhance productivity by eliminating unnecessary human movement within warehouses.
With over 1,300 projects deployed in 40+ countries, supported by eight international offices and a robust partner network, Hai Robotics ensures reliable local support and global accessibility. To learn more, visit www.HaiRobotics.com.