Rock-it Cargo, a leading Global Critical Logistics company specializing in end-to-end logistics for live events and high-net-worth merchandise, has acquired North Carolina-based freight forwarding company SOS Global from NEP Group. This strategic move positions the combined entity as the world’s largest specialist logistics provider for live touring, sports, and broadcast markets. The acquisition, completed on January 31, 2024, reinforces Rock-it’s leadership in live music touring and extends its reach in sports, film, television production, and high-net-worth merchandise.
With offices in 18 countries and shipments to over 115 countries in 2023, Rock-it leverages its extensive network to deliver comprehensive solutions. Since its founding in 1978, Rock-it has maintained a commitment to excellence, serving early clients like Uriah Heep and Led Zeppelin.
SOS, based in New Bern, North Carolina, specializes in freight forwarding and logistics services for live events, particularly in the sports and broadcast industries. Serving major broadcasters, professional sports leagues, and key suppliers, SOS prioritizes speedy and controlled delivery with offices in the United States, Canada, Germany, the United Kingdom, and the United Arab Emirates.
Daniel Rosenthal, GCL President and CEO, highlighted the merger of two trusted brands with a combined 83 years of experience. The acquisition aligns with GCL’s strategic plan to strengthen Rock-it’s global position in sports and broadcasting, enhancing capabilities in domestic live touring, events, film, and theater.
Ed Reno, President of SOS, will continue with GCL, reporting directly to Rosenthal. Reno expressed excitement about joining forces with Rock-it, citing the benefits for both customers and the team. GCL’s recent acquisitions, including Classic Automotive Relocation Services (CARS) and Dynamic International, further solidify its global capabilities in live touring, sports, broadcast, film, television production, fine art, and high-value automotive industries.
ABOUT GLOBAL CRITICAL LOGISTICS (GCL)
Headquartered in Los Angeles, USA, GCL is the world’s leading live event entertainment logistics and high-net-worth logistics and freight company. It is the holding company for a portfolio of brands, including Rock-it Cargo, Dietl, Dynamic International, CARS, SOS, Cosdel, Xtreme, and Dell Will.
GCL’s leading brands specialize in high quality, critical air, ocean, and surface freight forwarding and logistics services for live entertainment, music touring, sports, motorsport, corporate events, theatre, trade shows, fine arts, film and television production, broadcast, classic and high-end automobiles, and industrial project end-market customers.
GCL has offices in North America, South America, Europe, the Middle East, Oceania, and Asia, and a long-term partner agency network specializing in critical logistics.
GCL’s companies serve thousands of customers every year and have provided customized, professional logistics solutions to the most demanding transportation needs on every continent for more than 45 years.
GCL is backed by New York-based ATL Partners, a premier private equity firm focused on the aerospace, transportation, and logistics sectors.
For more information, please visit : gcl.global .
Disclaimer: The original version of this announcement is the officially authorized version. The translation is for convenience of understanding only. Please refer to the original text. The original version is the only legally binding version.