
Hai Robotics Strengthens U.S. Leadership Team with Strategic Executive Promotions
Expanding Leadership for Growth and Innovation
Hai Robotics, a global leader in warehouse automation solutions, has announced the strategic promotion of two key executives to reinforce its growing presence in the U.S. market. Hunter Senn has been appointed as Vice President of Sales, Hai Robotics USA, and Andrew Tolman as Vice President of Solutions. These leadership advancements reflect the company’s commitment to innovation, expansion, and exceptional customer service.
As the demand for Automated Storage and Retrieval Systems (ASRS) continues to rise across industries—including e-commerce, third-party logistics (3PL), apparel, and healthcare—Hai Robotics is doubling down on its mission to enhance warehouse efficiency and automation capabilities.
Hunter Senn: Strengthening Sales Leadership
Since joining Hai Robotics in 2023 as Director of Sales, Hunter Senn has been instrumental in expanding the company’s U.S. sales operations. Under his leadership, Hai has strengthened its foothold as a premier ASRS provider across multiple industries. His deep understanding of sales strategy, customer engagement, and market expansion has enabled the company to accelerate growth and enhance its brand presence.

In his new role as Vice President of Sales, Senn will be responsible for spearheading business development, driving revenue growth, and ensuring customer satisfaction remains at the core of Hai Robotics’ strategy.
“We are building something truly special at Hai ,” said Senn. “I look forward to leading our team as we continue our momentum to solidify Hai’s position as the top ASRS provider globally. My goal is to challenge and support our team, fostering both personal and professional growth while delivering the best possible solutions for our customers.”
Andrew Tolman: Leading Solutions Development and Innovation
Andrew Tolman, who has been with Hai since 2022 as Director of Solutions, brings over a decade of experience in warehouse automation and ASRS technologies. Throughout his tenure, he has been pivotal in shaping cutting-edge automation solutions, ensuring the company remains at the forefront of innovation.
As Vice President of Solutions, Tolman will focus on:
- Strengthening relationships with integration partners.
- Driving advancements in product development and warehouse automation solutions.
- Enhancing the flexibility and scalability of Hai Robotics’ supply chain to meet growing industry demands.
“The warehouse automation market is evolving rapidly,” Tolman said. “Businesses need more flexibility without sacrificing storage density, throughput, or ROI. I’m excited to shape solutions that address these challenges while strengthening partnerships and optimizing our supply chain.”
The Future of Warehouse Automation: Hai Robotics’ Vision
The promotions of Senn and Tolman reflect Hai ’ dedication to attracting and developing top industry talent. As global supply chains evolve and businesses seek intelligent, flexible automation solutions, Hai Robotics is positioning itself as an industry leader.
Richie Chen, Founder and CEO of Hai Robotics, emphasized the importance of these leadership advancements:
“Hunter and Andrew’s expertise, vision, and commitment to our mission will be instrumental in continuing our rapid growth and delivering the best automation solutions to our customers. As the market shifts toward simpler, more adaptable automation solutions with lower barriers to entry, Hai remains committed to evolving with the industry. With strategic leadership and innovative solutions, we’re well-positioned to accelerate our growth in the U.S. and beyond.”
By focusing on customer-centric innovation, strategic partnerships, and cutting-edge technology, Hai aims to redefine warehouse efficiency and set new benchmarks in ASRS performance.
Hai Robotics: A Leader in ASRS Solutions
Founded in 2016, Hai Robotics has developed a world-class Automated Storage and Retrieval System (ASRS) known as HaiPick Systems. These modular warehouse automation solutions are designed to optimize operational efficiency and maximize warehouse storage density.
Key Benefits of HaiPick Systems:
- 75% Reduction in Warehouse Footprint: Increases vertical storage capacity to over 39 feet (12 meters).
- Enhanced Storage Density: Maximizes space utilization for greater efficiency.
- 99%+ Order Pick Accuracy: Reduces errors and improves fulfillment precision.
- 4x Increase in Efficiency: Streamlines operations with automation-driven workflows.
- 3x Boost in Throughput: Accelerates order processing and reduces delivery times.
- Elimination of Manual Picking Travel: Reduces labor-intensive processes, enhancing productivity.
Hai Robotics’ modular solutions integrate advanced robotics and AI-powered software with industry-standard racking, ensuring that warehouses can scale and adapt to changing demands.
Global Reach and Expansion Strategy
With over 1,500 projects across 40+ countries, Hai Robotics has established itself as a trusted global automation partner. The company operates eight international offices and collaborates with 60+ partners, ensuring localized support and service excellence worldwide.
As part of its global expansion strategy, Hai Robotics is:
- Scaling U.S. Operations: Strengthening its presence in North America through strategic leadership and innovative solutions.
- Enhancing Global Partnerships: Collaborating with leading logistics, e-commerce, and supply chain companies.
- Investing in R&D: Continuously innovating ASRS and warehouse automation technologies to stay ahead of industry trends.
These initiatives position Hai Robotics as a key player in the future of warehouse automation, offering businesses the tools they need to thrive in an increasingly automated world.
A New Chapter for Hai Robotics
With the promotions of Hunter Senn and Andrew Tolman, Hai Robotics is entering an exciting phase of strategic growth, technological advancement, and market leadership. By reinforcing its U.S. operations, strengthening industry partnerships, and advancing automation solutions, the company is poised to redefine warehouse efficiency and logistics automation.
As businesses increasingly seek scalable, intelligent, and cost-effective automation solutions, Hai Robotics remains committed to delivering cutting-edge ASRS technology that empowers companies to optimize their supply chains and stay competitive in a rapidly evolving market.
For more information on Hai Robotics and its warehouse automation solutions, visit www.hairobotics.com.