JetBlue Named Top Airline for First and Business Class Customer Satisfaction by J.D. Power
In a significant achievement for the airline, JetBlue has been ranked as the top airline for first and business class customer satisfaction in the 2025 J.D. Power North America Airline Satisfaction Study. This prestigious honor underscores the success of JetBlue’s premium travel offering, Mint®, which has redefined expectations for business-class flying. Known for its unparalleled combination of comfort, service, and competitive pricing, Mint has become a standout feature for travelers seeking a high-end yet cost-effective flying experience.
JetBlue’s Mint offering was a key factor in the airline’s top ranking, as it earned the No. 1 spot in five of the seven dimensions evaluated by J.D. Power for first and business class. These include on-board experience, airline staff, ease of travel, value for the price paid, and level of trust with the airline. This impressive performance highlights not only the premium amenities of Mint but also JetBlue’s broader commitment to exceptional service and customer care.
Elevating the Travel Experience with Mint
At the heart of JetBlue’s rise to the top of the rankings is the Mint experience, which offers a refreshing new approach to premium travel. By offering luxury and personalized service at a more affordable price than many traditional competitors, Mint has disrupted the status quo of business-class offerings. Available on select long-haul routes, Mint combines comfort, thoughtful design, and outstanding service, ensuring that travelers enjoy a boutique-style flight experience unlike any other.
Mint’s signature features include:
- Lie-Flat Seats for Maximum Comfort: With fully lie-flat seats, including Tuft & Needle® cushions, comforters, and pillows, Mint offers a level of comfort that ensures a restful flight. This thoughtful design transforms the business-class cabin into a personal space, promoting relaxation throughout the journey.
- Exquisite Dining: Mint passengers enjoy a curated dining experience with restaurant-style small plates from New York City’s renowned Delicious Hospitality Group. Featuring dishes from Legacy Records, Charlie Bird, and Pasquale Jones, the meals are designed to elevate the in-flight dining experience with sophisticated flavors.
- Entertainment for All: Each seat comes equipped with a 15-inch seatback screen offering free movies, shows, live TV, and a range of entertainment options to keep passengers engaged during the flight.
- Premium Amenities: Mint passengers enjoy a variety of exclusive perks, such as a dedicated check-in line, priority security (available at select airports), early boarding, and preferred baggage claim, ensuring a smooth and seamless airport experience.
- Luxury Amenity Kits: As part of the Mint experience, passengers receive amenity kits by Caraa, packed with travel and wellness essentials, enhancing comfort throughout the journey.
These exceptional amenities have contributed to JetBlue’s reputation for quality in premium travel. However, what truly sets Mint apart is its commitment to personalized service. Every aspect of the experience, from booking to landing, is designed to make each passenger feel valued and cared for by the airline’s hospitality-trained crewmembers.
Expansion of the Mint Experience
JetBlue’s commitment to expanding the Mint experience continues to gain momentum. This month, the airline has announced the addition of two new transatlantic routes: one from Boston Logan International Airport (BOS) to Edinburgh Airport (EDI), and another to Adolfo Suárez Madrid–Barajas Airport (MAD). These new routes are part of JetBlue’s ongoing expansion of its premium service, making Mint available to more travelers flying to destinations across the Atlantic.
In addition to expanding its routes, JetBlue is further enhancing the Mint experience by opening its first-ever lounges at two major airports. The new lounges, located at John F. Kennedy International Airport (JFK) and Boston Logan International Airport (BOS), will offer Mint customers a complimentary space to relax, work, and refresh before their flight. These lounges are designed to complement the elevated service JetBlue provides and provide a seamless transition between the airport and the cabin experience.
A Commitment to Excellence Across All Customer Experiences
While Mint continues to be a standout feature, JetBlue’s overall customer satisfaction performance is noteworthy. The airline also ranked No. 2 in both economy and premium economy categories, signaling its broad success in offering exceptional value across its entire range of services. This marks a significant improvement from last year, when JetBlue ranked fourth in premium economy and fifth in economy customer satisfaction.
The airline’s rise can be attributed to its JetForward strategy, which emphasizes customer-focused initiatives across the travel journey. JetBlue has invested in enhancing the overall experience for all passengers, including those flying in economy or premium economy.
One key initiative introduced earlier this year is EvenMore®, a new premium offering for core customers. This includes additional legroom, dedicated overhead bin space, complimentary alcoholic beverages, a premium snack, early boarding, and priority security. EvenMore is designed to elevate the economy and premium economy experience, giving passengers more of the premium comforts typically reserved for business-class travelers.
Along with these added perks, JetBlue maintains its hallmark features for all customers, including free high-speed Wi-Fi, seatback entertainment, and free brand-name snacks and drinks. These thoughtful touches help ensure that every traveler, regardless of class, enjoys a comfortable and enjoyable journey.
The J.D. Power North America Airline Satisfaction Study
The J.D. Power North America Airline Satisfaction Study is a respected benchmark for measuring customer satisfaction among business and leisure travelers across major airline carriers in North America. The study evaluates the entire air travel experience, from booking to baggage retrieval, with more than 10,000 passengers surveyed on several critical factors:
- Day of Travel Pre/Post-Flight Experience
- On-Board Experience
- Ease of Travel with Airline
- Digital Tools
- Airline Staff
- Value for Price Paid
- Level of Trust with Airline
The study is a comprehensive measure of how airlines perform in these key dimensions, which directly impact customer loyalty and satisfaction. JetBlue’s achievement of 23 J.D. Power awards underscores its consistent ability to meet and exceed passenger expectations, year after year.
A Focus on Service and Innovation
JetBlue’s success in the 2025 J.D. Power Airline Satisfaction Study is a testament to the airline’s dedication to improving the customer experience. The airline has continually sought to innovate and differentiate itself from competitors, and the results speak for themselves.
“This honor reflects the incredible work of JetBlue’s crewmembers, who are committed to delivering an exceptional Mint experience from the moment they book our high-value fares to when they seamlessly reach their destination,” said Marty St. George, president of JetBlue. “Mint was built to shake up legacy premium travel, and this award demonstrates that our approach is working. Through our JetForward strategy, we’re staying focused on what we do best by offering great service, expanding premium experiences, and prioritizing reliability for our customers.”
As JetBlue continues to expand its premium offerings and focus on customer satisfaction, the airline is poised to build on its momentum. With Mint expanding into new routes and airports, and a continued emphasis on exceptional service and reliability, JetBlue remains a top choice for both premium and everyday travelers.
JetBlue’s continued commitment to excellence and customer satisfaction, coupled with its ongoing innovations in service, will ensure the airline remains a leader in the competitive airline industry. Whether flying in Mint or economy, passengers can expect the same level of care, comfort, and quality that has earned JetBlue its place at the top of the J.D. Power rankings for 2025.