STARLUX and PEANUTS™ Partnership Takes Off on U.S. Routes with Themed Experience
Snoopy lovers and frequent flyers, prepare for an interstellar adventure at 30,000 feet! STARLUX Airlines, Taiwan’s premier luxury airline, is taking its successful partnership with PEANUTS™ to new horizons. Beginning May 28, 2025, STARLUX will expand its widely celebrated PEANUTS™-themed inflight experience—Snoopy is Shooting for the Stars—to include select routes between the United States and Taiwan. This marks the first time U.S.-based travelers will be able to enjoy the beloved collaboration, which previously delighted passengers on flights throughout Asia.
Running through December 31, 2025, the latest installment of the STARLUX x PEANUTS™ partnership builds on the overwhelming success of the initial 2024 campaign and introduces a cosmic twist that is sure to enchant fans of all ages. While flights departing from Los Angeles and Ontario, California are excluded, most other U.S.-bound and departing STARLUX flights will now feature this limited-edition experience.
A Galactic Upgrade: “Snoopy is Shooting for the Stars”
Titled Snoopy is Shooting for the Stars, this new campaign transforms the airline experience into an imaginative space-themed journey featuring Snoopy and the entire PEANUTS™ gang. The concept envisions the iconic beagle as a space explorer, journeying through a galaxy of stars aboard STARLUX aircraft. The visual identity of the campaign has been revamped with rich cosmic blue and elegant starlight gold accents, giving the entire in-cabin atmosphere a celestial feel.
As part of this immersive experience, passengers will encounter over 10 themed inflight items—each uniquely designed to reflect the charm and optimism of the PEANUTS™ universe. These include four collectible boarding pass designs, customized inflight paper cups and napkins, PEANUTS™-themed luggage tags, and even specially decorated inflight entertainment displays. From check-in to landing, the whimsical essence of Snoopy and friends will be present throughout the journey, offering a delightful escape from the ordinary.
An Exclusive Treat for Young Travelers
In a nod to its family-friendly focus, STARLUX has introduced an exclusive amenity kit designed especially for younger travelers. Starting in September 2025, children under the age of 12 departing from Taipei will receive a limited-edition Snoopy Back-to-School Pouch. This charming giveaway includes a small telescope, a PEANUTS™-branded handkerchief, and a mini card game set—perfect for keeping kids engaged during their flight. The pouch itself is designed for dual functionality and can be reused as a travel organizer or pencil case, ensuring that Snoopy continues to accompany young passengers even after the journey ends.
Expanded Merchandise Line for Fans and Collectors
For those who can’t get enough of Snoopy in the sky, STARLUX is also rolling out an extended range of co-branded merchandise in partnership with PEANUTS™. The airline is releasing an array of exclusive collectibles, which will be available through inflight duty-free shopping, the official STARLUX online store, and select 7-Eleven outlets and PEANUTS™ pop-up shops across Taiwan.
Although specific product details have yet to be fully revealed, past merchandise included plush toys, travel accessories, limited-edition PEANUTS™ apparel, and themed tote bags. The airline has teased that additional product launches are scheduled throughout the campaign’s seven-month run, keeping fans on their toes and making each flight a unique retail experience. With the collectible nature of these items, demand is expected to be high, especially among international travelers and PEANUTS™ enthusiasts.
A Partnership That Took Off
STARLUX’s collaboration with PEANUTS™ began in 2024 with a five-month campaign titled Snoopy’s Sky Adventure. The inaugural rollout featured characters like Charlie Brown, Lucy, Linus, and Snoopy donning STARLUX uniforms and appearing across a variety of inflight materials. The initiative was met with an overwhelmingly positive response from passengers across Asia, who praised the campaign’s creativity, nostalgic appeal, and family-friendly approach to luxury air travel.
In fact, the 2024 campaign became a standout moment for STARLUX’s brand identity. The partnership didn’t just delight PEANUTS™ fans; it also positioned the airline as an innovator in the inflight experience space, merging pop culture with premium service. Encouraged by the success and high passenger engagement, STARLUX decided to significantly broaden the scope of the collaboration in 2025.
“We were thrilled by the heartfelt response from travelers last year,” a STARLUX spokesperson shared. “The PEANUTS™ characters brought smiles and joy to our passengers across Asia. With Snoopy is Shooting for the Stars, we’re excited to now share that magic with our U.S. routes and connect even more people through this beloved global brand.”
Elevating the Flying Experience with Whimsy and Warmth
Beyond the novelty of themed items and collectibles, STARLUX’s PEANUTS™ campaign reflects a deeper commitment to enhancing the travel experience. In an industry often characterized by uniformity and practicality, STARLUX continues to set itself apart by injecting charm, playfulness, and storytelling into every aspect of its service.
The airline, which has earned accolades for its luxurious cabins, attentive service, and design-forward approach, sees partnerships like this as a way to connect with passengers on an emotional level. By inviting travelers into the imaginative world of Snoopy—who symbolizes exploration, resilience, and childlike wonder—STARLUX crafts a journey that resonates long after touchdown.
A Global Audience, A Universal Appeal
The decision to expand the campaign to the United States reflects STARLUX’s growing global ambitions and recognition of PEANUTS™ as a cultural icon that transcends borders. Created by Charles M. Schulz in 1950, the PEANUTS™ comic strip has become one of the most beloved and enduring franchises in the world, with a fan base spanning multiple generations and continents.
By integrating this universally recognized brand into its flight experience, STARLUX bridges cultural gaps and provides a shared point of joy for passengers from diverse backgrounds. It’s not just about flying from point A to B—it’s about creating memorable moments in the sky.
As the 2025 Snoopy is Shooting for the Stars campaign takes off, expectations are high. With its enhanced product offerings, broader route coverage, and an even more immersive design, STARLUX is positioning itself at the intersection of luxury, entertainment, and innovation.
Whether you’re a lifelong Snoopy fan, a frequent flyer looking for something new, or a family traveling with children, STARLUX’s latest themed flights promise more than just transportation—they offer an experience infused with nostalgia, joy, and a touch of celestial magic.
Passengers can book their PEANUTS™-themed flights now through STARLUX’s official website or travel agents. Availability may vary by route and travel date, so early booking is encouraged for those eager to take part in this one-of-a-kind airborne celebration.
So fasten your seatbelts and get ready to join Snoopy among the stars—because with STARLUX, even the sky isn’t the limit.