Kinaxis and Ottawa Senators Renew Partnership to Strengthen Ties Across the National Capital Region
Kinaxis® (TSX: KXS), a global leader in end-to-end supply chain orchestration, has announced the renewal of its strategic partnership with the Ottawa Senators and their American Hockey League (AHL) affiliate, the Belleville Senators. The extended three-year agreement underscores the shared commitment of both organizations to enhancing community engagement, celebrating local identity, and creating meaningful experiences for people across Canada’s National Capital Region.
The renewed partnership is more than a branding initiative; it is a platform for impact. By aligning their values, Kinaxis and the Ottawa Senators are joining forces to bring visibility to important causes, foster youth development, and unite fans and stakeholders through sports and shared civic pride.
“As two organizations with deep roots in the Ottawa community, we’re proud to continue this journey together,” said Megan Paterson, Chief Operating Officer at Kinaxis. “Our partnership with the Senators is not only about increasing our brand visibility—it’s about showing up for our community, creating lasting experiences, and investing in programs that uplift and inspire.”
Strengthening Brand Visibility Through Sports
As part of the renewed agreement, Kinaxis will maintain a prominent presence throughout the Senators’ season, with visibility both inside and outside the rink. The Kinaxis brand will be featured at center ice at the Canadian Tire Centre—the Senators’ home arena—as well as on LED ring signage, in-arena video boards, and digital dashboards during both home and away games.
This high-impact branding ensures that Kinaxis remains front and center during major league hockey events, gaining exposure not only among local fans but also national and international audiences who follow the NHL and AHL seasons. By leveraging the excitement and reach of professional hockey, Kinaxis strengthens its corporate presence while reinforcing its identity as an active and invested Ottawa-based company.
“We believe in aligning our brand with platforms that bring people together,” Paterson said. “Hockey in Ottawa is a source of pride, excitement, and community connection, and it provides us with the opportunity to contribute in a meaningful way beyond the business world.”
Driving Philanthropy and Social Impact
At the core of this renewed partnership lies a shared dedication to community betterment. Kinaxis will continue its support for two of the Ottawa Senators’ most impactful philanthropic initiatives: the Together We Ignite Hope Telethon and the Ottawa Senators Gala. These programs are designed to raise funds and awareness for youth-oriented causes across the region, helping to address systemic challenges and expand access to essential services.
Together We Ignite Hope Telethon
This region-wide telethon raises critical funds for local charities and grassroots organizations focused on youth well-being. Proceeds from the campaign support a range of initiatives, including mental health services, education access, food security programs, and recreational opportunities for underserved and vulnerable children across the National Capital Region.
By partnering with the Senators in this initiative, Kinaxis plays an important role in amplifying the reach of these efforts and helping to build a healthier, more equitable community.
Ottawa Senators Gala
As the team’s premier fundraising event of the year, the Ottawa Senators Gala brings together business leaders, community organizations, philanthropists, and fans for an evening dedicated to empowering youth. Funds raised through the gala support programs centered on education, health, and sport—tools that can transform lives and communities alike.
“Supporting youth through sport and education is something that both Kinaxis and the Ottawa Senators feel passionate about,” said Paterson. “Our involvement in the gala and telethon helps drive real outcomes—whether it’s helping a child access mental health resources or funding a local sports league that builds confidence and community.”
Kinaxis’ Broader Commitment to Social Good
The company’s collaboration with the Ottawa Senators is a natural extension of its broader corporate social responsibility and sustainability goals. Kinaxis has long been committed to driving positive change through strategic partnerships and local investment. The company supports several nonprofit organizations that address a wide range of societal needs:
- Interval House of Ottawa: Providing support and shelter for women and children fleeing domestic violence.
- Quickstart Early Intervention for Autism: Offering early childhood interventions and family support programs.
- The Ellen MacArthur Foundation: Advancing education and thought leadership around the circular economy and sustainable practices.
Additionally, Kinaxis is investing in the workforce of tomorrow through its award-winning co-op program, which offers hands-on experience and mentorship to students pursuing careers in technology, operations, and business. Recognized as one of Canada’s Top 100 Employers and a Top Employer for Young People, Kinaxis is building a company culture where social impact and business innovation go hand in hand.
Creating Unforgettable Experiences
Beyond traditional advertising and charitable giving, the renewed partnership offers Kinaxis the chance to engage employees, customers, and prospects through one-of-a-kind experiences. These include exclusive access to Ottawa Senators games, behind-the-scenes tours, community skate events at the Canadian Tire Centre, and other interactive opportunities designed to foster connection and build loyalty.
By bringing stakeholders closer to the action—both literally and figuratively—Kinaxis is strengthening its internal culture and enhancing its relationships with partners and clients. These experiences reinforce the company’s values and create a shared sense of purpose among those who engage with the brand.
“Whether it’s a family skate night or cheering on the Senators from rink-side seats, these moments bring us closer as a team and as a community,” said Paterson.
Celebrating a Shared Vision
The announcement comes as the Ottawa Senators continue to build momentum following a strong playoff run that energized their fan base and renewed optimism for the future. For Senators President and CEO Cyril Leeder, the renewed partnership with Kinaxis reflects a shared vision of excellence, innovation, and community leadership.
“This collaboration is a celebration of shared values—excellence, innovation, and community,” said Leeder. “Fresh off a playoff run that ignited our fans and our community, we’re excited to have Kinaxis – a leader in Ottawa’s tech community – in our Senators family to further the momentum from last season. Together, we’re building something truly special.”
As Kinaxis and the Ottawa Senators embark on this new chapter of their partnership, both organizations remain committed to serving as positive forces in the National Capital Region. Through their joint efforts, they aim to inspire the next generation, drive economic and social impact, and foster a sense of pride that extends far beyond the rink.
The renewed partnership is a testament to the power of collaboration between business and sport—and the potential it holds to uplift communities, fuel innovation, and create lasting value for everyone involved.