JetBlue and Chip City Cookies Sweeten Loyalty Program with Exclusive ‘Jetti Confetti’ Collaboration
JetBlue, New York’s Hometown Airline®, has announced a uniquely flavorful partnership with Chip City Cookies, one of New York City’s fastest-growing dessert brands, celebrated for its oversized, gooey, and crave-worthy creations. The collaboration brings together two local favorites—both born in Queens and known for reimagining the industries they serve—to deliver a one-of-a-kind experience for travelers and cookie lovers alike.
From now through December 31, 2025, JetBlue’s TrueBlue loyalty members can earn valuable points on every Chip City purchase across the brand’s expanding footprint. At the center of this partnership is an exclusive new cookie crafted specifically for the collaboration: the Jetti Confetti cookie, designed to be as bold, colorful, and unmistakably JetBlue as the airline’s brand itself.
A Cookie Inspired by JetBlue’s Spirit
The Jetti Confetti is no ordinary dessert—it’s a layered indulgence that captures the playful energy of both brands. The cookie features two chewy Thin Confetti cookies pressed together with a layer of rich blue buttercream filling and finished with a generous roll through JetBlue-colored sprinkles.
The result is a dessert that not only delights the taste buds but also serves as a vibrant nod to JetBlue’s signature blue hues and fun-loving identity. Much like JetBlue’s reputation for shaking up the airline industry with customer-first innovations, the Jetti Confetti represents Chip City’s drive to push beyond the ordinary in the cookie world.
Loyalty with a Sweet Twist
What sets this collaboration apart is the way it directly ties into JetBlue’s TrueBlue loyalty program, one of the most customer-friendly rewards systems in the airline industry. Through the partnership, customers can now earn points while satisfying their sweet cravings:
- Everyday Treats: Loyalty members earn 2 TrueBlue points for every $1 spent on standard Chip City items—from classic chocolate chip cookies to seasonal specialties.
- Jetti Confetti Bonus: For every exclusive Jetti Confetti cookie purchased, customers earn a bonus of 25 TrueBlue points, creating an extra incentive to try the signature treat.
By turning everyday cookie purchases into a way to earn travel rewards, the partnership seamlessly combines indulgence with aspiration. Customers can enjoy a warm cookie today while saving up for their next getaway tomorrow.
Two Queens Originals: A Shared Story
This collaboration carries deeper significance beyond just rewards and treats. Both JetBlue and Chip City trace their roots back to Queens, New York, and continue to embrace the borough’s entrepreneurial spirit.
JetBlue operates its Support Center headquarters in Long Island City, a hub of innovation and community connection, while Chip City first opened its ovens in Astoria, not far away. The shared geography underscores the authenticity of the partnership, which feels less like a corporate deal and more like a natural extension of two hometown icons supporting each other’s missions.
Today, Chip City has grown far beyond its Astoria origins. With 50 locations across New York, New Jersey, Connecticut, Massachusetts, Maryland, Pennsylvania, Virginia, Florida, and Illinois—and expansion plans into Texas—the cookie brand is rapidly becoming a national name. Meanwhile, JetBlue, still proudly New York-based, has expanded into a leading airline known for its comfortable flights, customer-friendly pricing, and loyalty program innovations. Together, the two brands are leveraging their shared DNA to create new experiences for customers nationwide.
Voices from the Collaboration
The announcement was met with enthusiasm from leaders at both companies, highlighting the alignment in their visions.
“JetBlue has always believed that loyalty should be rewarded not only with valuable perks, but also with a bit of fun,” said Edward Pouthier, vice president, loyalty and personalization at JetBlue. “Partnering with Chip City, another New York original, felt like the right collaboration to give our customers a new way to rack up points while indulging in their favorite sweet treat purchases.”
Echoing the sentiment, Peter Phillips, co-founder and CEO of Chip City, added:
“We’re thrilled to partner with JetBlue, a fellow New York original, to bring our cookies to even more people in a fun and rewarding way. The Jetti Confetti cookie is a perfect blend of both our brands—playful, bold, and made to create memorable moments. Just as JetBlue has redefined the travel experience, Chip City is redefining the premium cookie experience, and together we’re excited to share this sweet collaboration with our customers.”
A Partnership That Goes Beyond the Cookie Jar
The JetBlue–Chip City partnership represents more than a limited-time promotion. It reflects a growing trend where airlines and lifestyle brands seek to extend loyalty benefits into everyday life.
Traditionally, frequent flyer programs have been tied strictly to flights, credit card partnerships, or travel-related perks. By linking rewards to something as universally loved as cookies, JetBlue is expanding its TrueBlue program to meet customers in their daily routines. Whether grabbing a snack after work, picking up a box for a party, or trying a seasonal flavor, members can now earn toward flights while enjoying life’s little indulgences.
This approach also deepens brand engagement. Every Chip City store visit becomes a reminder of JetBlue’s commitment to customer delight, while every bite of Jetti Confetti reinforces the playful, bold energy that both companies embody.
The Future of Sweet Rewards
With the promotion lasting through the end of 2025, customers have ample time to take advantage of the offer and build TrueBlue points in a fun and flavorful way. The Jetti Confetti cookie is expected to remain a centerpiece throughout, serving as a conversation starter, an Instagram-worthy treat, and a tangible symbol of what makes this collaboration unique.
The timing is also significant: with air travel demand rebounding and consumer interest in food-driven experiences on the rise, the partnership positions both brands to capture attention and loyalty in meaningful ways. For JetBlue, it demonstrates a continued focus on innovation within its loyalty program. For Chip City, it represents a chance to expand its reach beyond the cookie aisle and tap into JetBlue’s large, engaged customer base.
In many ways, the JetBlue and Chip City partnership is a recipe for success. Both brands share roots in Queens, both embrace a culture of bold reinvention, and both place customer delight at the heart of their missions. By bringing the Jetti Confetti cookie to life and connecting it to the TrueBlue program, they are giving travelers and cookie lovers alike a reason to celebrate.
As Pouthier and Phillips both emphasized, this collaboration isn’t just about points or pastries—it’s about creating memorable experiences that blend loyalty with fun. Whether it’s earning rewards toward a dream vacation or savoring the gooey sweetness of a Jetti Confetti cookie, customers can enjoy the best of both worlds.
For JetBlue and Chip City, the sky—and maybe the cookie jar—truly is the limit.