Wizz Air Celebrates 20 Years in Bulgaria with Exclusive Flight Discounts, Games, and New Routes
Wizz Air, recognized as the most environmentally sustainable airline across Europe, the Middle East, and Asia*, and a leading low-cost carrier in Bulgaria, is celebrating a major milestone: 20 years of operations in the country. To mark this special occasion, the airline has launched a one-day-only promotion, offering up to 20% off selected flights to and from Bulgaria. The limited-time discount is available exclusively on September 19 for bookings made via the official Wizz Air website and mobile application.
This anniversary celebration isn’t just a promotional campaign—it’s a heartfelt thank-you to the millions of Bulgarian passengers who have chosen to fly with Wizz Air over the past two decades. Since beginning operations in Bulgaria in 2005, the airline has played a crucial role in transforming the country’s air travel landscape, making international travel more affordable, accessible, and efficient for both leisure and business travelers.
Two Decades of Growth and Expansion
From its modest beginnings, Wizz Air has grown into a dominant force in Bulgarian aviation. The airline now operates from four major airports across the country: Sofia, Varna, Plovdiv, and Burgas. With over 55 destinations served from these airports, Wizz Air connects Bulgarian cities with key locations across Europe and beyond.
Some of the most exciting additions to the airline’s growing route map include flights from Varna and Plovdiv to Bratislava, and from Sofia to several in-demand destinations such as Chișinău, Prague, Turin, Marrakesh, Warsaw, the popular island getaway Palma de Mallorca, and the sun-drenched Lamezia Terme in Italy. These routes are part of Wizz Air’s strategy to provide Bulgarian travelers with more choices and opportunities to explore the world at budget-friendly prices.
Looking ahead, Wizz Air has even more to offer. Starting in November, the airline will resume its long-awaited flights to Abu Dhabi, expanding its reach into the Middle East and offering yet another exotic destination for Bulgarian adventurers and business travelers alike.
A Weeklong Celebration: Surprises, Games, and Giveaways
The anniversary festivities began earlier this week and have transformed ordinary travel into a week of joy and surprises for Wizz Air passengers. In celebration of this important milestone, the airline introduced a series of interactive events and in-flight surprises aimed at engaging travelers and creating memorable experiences.
One of the standout initiatives involved hidden “pink tickets” placed in seat pockets on select Wizz Air flights. On routes from Varna to Milan and from Sofia to Milan and Eindhoven, a total of 24 lucky passengers were delighted to find surprise vouchers hidden on board. These pink tickets entitle their finders to a free round-trip flight with Wizz Air, turning an ordinary journey into an extraordinary gift.
Passengers who discovered these vouchers were greeted by cabin crew with enthusiastic applause, and the atmosphere on board quickly turned festive. It was a simple yet powerful way to connect with travelers and show appreciation for their loyalty.
Interactive Games in the Heart of Sofia
Beyond the airport terminals, Wizz Air has also brought the celebration to the streets of Bulgaria. Today, on September 19, the center of Sofia is buzzing with energy as the airline hosts a live, interactive “Scavenger Hunt” game. From 12:00 PM to 3:00 PM, participants follow a series of clues released through Wizz Air’s official Instagram account, guiding them to four secret locations across the city.
The first participants to uncover all four hidden spots win two round-trip tickets each to one of four exciting destinations in Wizz Air’s European network. The game combines urban exploration, digital engagement, and the thrill of competition—turning the anniversary into a city-wide event.
This creative marketing initiative not only celebrates the airline’s legacy but also fosters a stronger connection with younger, digitally active travelers who enjoy experiential campaigns.
Local Impact and Employment
In addition to expanding travel opportunities, Wizz Air has also contributed significantly to the Bulgarian economy and labor market. Currently, the airline operates a fleet of eight aircraft based in Sofia and Varna, and employs over 350 local team members. From pilots and flight attendants to ground crew and administrative staff, Wizz Air’s presence has helped create stable, skilled jobs in the aviation and tourism industries.
In 2023, the airline also celebrated the 8th anniversary of its base in Varna, reinforcing its long-term commitment to regional connectivity. The highlight of this celebration was the successful launch of a new route from Varna to Milan Bergamo, further strengthening the link between Bulgaria and Italy’s thriving northern region.
Sustainability at the Core
While Wizz Air is known for its affordability, the airline has also taken significant steps to prioritize environmental responsibility. Named the most sustainable airline in its regional category*, Wizz Air continues to invest in modern aircraft, efficient operations, and eco-conscious policies aimed at reducing carbon emissions per passenger.
The airline’s Airbus A320neo and A321neo aircraft are among the most fuel-efficient in their class, supporting Wizz Air’s mission to offer low fares while minimizing its environmental footprint. As it looks to the future, sustainability will remain a central pillar of its growth strategy in Bulgaria and across its global network.
A Message from Wizz Air Leadership
Commenting on the anniversary, Anastasia Novak, Corporate Sustainability and Communications Manager at Wizz Air, expressed heartfelt gratitude to the airline’s Bulgarian customer base:
“We’re celebrating 20 years in Bulgaria with immense gratitude to all the passengers who have trusted us all these years. We will continue to deliver attractive destinations and smart travel to Bulgarian passengers and serve them with our Customer First-Compass commitments.”
Novak emphasized that the 20-year milestone is about more than just operational achievements—it’s about shared experiences, community engagement, and continuing to innovate in customer service and destination planning.
“Our goal is to mark this milestone not just with numbers, but with experiences – from special deals to games and new routes that make travel even more exciting. Thank you for joining us today and choosing us for your travel. Let’s WIZZ!”
The Next Chapter
As Wizz Air reflects on its 20-year journey in Bulgaria, the future looks even more promising. With new routes, technological advancements, and a firm commitment to sustainability, the airline is well-positioned to continue serving the evolving needs of Bulgarian travelers for decades to come.
This week’s celebration is not just a nod to the past, but a bold statement about the future—a future where Wizz Air continues to be the gateway for Bulgarians to explore the world, affordably and responsibly.