Marti Expands Its Super App Ecosystem with Launch of Same-Hour Package Delivery Services Across Türkiye
Marti Technologies,Türkiye’s leading mobility super app, today announced a major expansion of its service portfolio with the launch of same-hour package delivery services. The move marks a significant milestone in Marti’s evolution from a pioneering mobility platform into a comprehensive ecosystem that addresses both people and goods movement needs across Türkiye’s rapidly growing urban landscape.
Building upon its established leadership in ride-hailing and shared mobility, Marti’s entry into the last-mile delivery segment will leverage its extensive infrastructure of 382,000 registered motorcycle and car drivers and a user base exceeding 6.4 million unique app users. The Company’s goal is to provide consumers and businesses with efficient, reliable, and affordable delivery solutions that meet the growing demand for rapid package transportation in Türkiye’s largest metropolitan areas.
Meeting the Surge in Demand for Urban Deliveries
Türkiye’s logistics and urban delivery sector has experienced strong growth in recent years, fueled by e-commerce expansion, digital adoption, and consumer expectations for faster fulfillment. Independent market estimates suggest that the urban package delivery market in Türkiye exceeds 200 million deliveries annually, representing an approximate $400 million revenue opportunity.
As the digital economy continues to mature, same-day and same-hour delivery expectations have become the new standard. Marti’s advanced mobility platform — originally designed to optimize on-demand transport services — provides a robust foundation for this transition. By applying its real-time routing algorithms, operational analytics, and extensive local driver base, Marti is uniquely positioned to offer same-hour delivery speeds that outpace traditional couriers or third-party logistics networks.
Leadership Perspective: Expanding the Definition of Mobility
“Marti has become synonymous with convenience, reliability, and innovation in urban mobility,” said Oguz Alper Oktem, Founder and Chief Executive Officer of Marti. “Now, we are extending those same attributes into the last-mile delivery space with a service that combines speed, accuracy, and customer transparency. Türkiye is home to some of the most dynamic and rapidly evolving urban markets in the world, and our entry into package delivery allows us to better serve the country’s growing need for fast, dependable, and affordable logistics.”
Mr. Oktem emphasized that the expansion into deliveries reflects both Marti’s commitment to innovation and its ability to respond to evolving market trends. “With the scale of our driver network and the sophistication of our technology platform, same-hour deliveries are a service that Marti is uniquely equipped to provide. This move not only diversifies our revenue streams but also strengthens our mission to simplify urban life by connecting people and services through one seamless platform.”
Strategic Rollout and Geographic Expansion
Marti’s delivery service will initially launch in Istanbul, Türkiye’s largest city and commercial hub. The company plans a phased expansion to other key metropolitan centers, including Ankara, Izmir, Bursa, Antalya, Konya, Adana, Kocaeli, Mersin, and Kayseri, where Marti already maintains an operational presence.
In its pilot phase, the delivery program will focus on short-distance, intra-city deliveries for small and medium-sized parcels. Future phases will introduce scheduled deliveries, business-to-business logistics solutions, and multi-package options, catering to both individual users and commercial partners. By layering these new capabilities onto its existing super app, Marti aims to create a unified user experience where customers can book rides, rent shared vehicles, and send packages — all within the same digital ecosystem.
“Marti is uniquely capable of delivering packages at unmatched speeds thanks to our proprietary technology, operational excellence, and vast driver network,” added Mr. Oktem. “We’ve designed a user journey that makes delivery as intuitive as requesting a ride. Within the same super app, customers can hail a car or schedule a delivery, and track their package in real-time until it reaches its destination.”
Leveraging Marti’s Super App Advantage
The expansion into delivery services builds upon the core strengths that have made Marti a leader in Türkiye’s mobility sector. Since its inception, Marti has pursued an integrated, technology-driven approach to mobility, combining multiple transport modes under one platform.
Today, Marti operates the largest shared mobility fleet in Türkiye, offering:
- Car-hailing and motorcycle-hailing services for personal and business transportation,
- E-scooter, e-bike, and e-moped rentals for sustainable short-distance travel, and
- A unified digital platform that connects millions of riders, drivers, and vehicles through a single mobile interface.
This ecosystem provides Marti with several competitive advantages as it enters the delivery market:
- Scale: With hundreds of thousands of registered drivers, Marti can deploy capacity dynamically to balance ride and delivery demand in real time.
- Technology: The Company’s existing route optimization and tracking algorithms are adaptable for package delivery use cases.
- User Trust: Having built a strong brand associated with reliability and safety, Marti already enjoys a loyal and engaged customer base.
- Cost Efficiency: By leveraging its current driver network and app infrastructure, Marti can offer delivery services at a lower operational cost compared to standalone logistics startups.
Through these advantages, Marti expects to capture significant share in Türkiye’s fast-growing same-hour and on-demand delivery segment, while providing new earning opportunities for its driver partners.
Enhancing Urban Connectivity and Sustainability
Marti’s entry into deliveries also aligns with the Company’s broader mission to improve urban livability and sustainability. By optimizing how both passengers and packages move through cities, Marti aims to reduce idle driving time, lower emissions, and increase overall efficiency in transportation networks.
The Company’s fleet includes a growing share of electric two-wheelers and hybrid vehicles, which will play a critical role in its delivery operations. The integration of electric mobility solutions not only supports Türkiye’s environmental goals but also helps reduce operational costs for drivers — further reinforcing Marti’s economic and sustainability commitments.
Building a Comprehensive Urban Platform
The launch of delivery services represents a natural evolution in Marti’s growth strategy. As the Company continues to innovate at the intersection of mobility and logistics, future developments may include:
- Integration with e-commerce and retail partners for direct-to-consumer fulfillment,
- Subscription-based delivery services for frequent users or small businesses,
- Predictive delivery models using AI to anticipate and pre-position drivers in high-demand areas, and
- Smart routing solutions that minimize congestion and environmental impact.
By connecting transportation, logistics, and digital services, Marti is positioning itself as a one-stop platform for urban mobility and convenience, enhancing both user satisfaction and operational efficiency.
Marti Technologies, is Türkiye’s leading mobility super app, providing sustainable and technology-driven transportation solutions across the country. Founded with a mission to simplify and improve urban living, Marti offers a diverse portfolio of services including car-hailing, motorcycle-hailing, e-scooter, e-bike, and e-moped rentals — all accessible through its user-friendly mobile application. With a rapidly expanding network and millions of active users, Marti continues to drive innovation in mobility, connectivity, and now, package delivery.