Domaine Serene Wines Take Flight: Now Available on United Airlines International Flights
Domaine Serene, the renowned Willamette Valley winery recently honored as “U.S. Winery of the Year” at the prestigious Sommeliers Choice Awards, is bringing its award-winning wines to the skies. Through a new partnership with United Airlines, travelers flying United Polaris® business class can now savor the rich flavors of Oregon, making world-class wine a part of their journey. This collaboration marks a significant milestone for both the winery and United Airlines, emphasizing luxury, craftsmanship, and the increasing focus on elevated passenger experiences in premium travel.
Bringing Oregon to the Sky
The inclusion of Domaine Serene’s wines in United Polaris business class highlights a growing trend among airlines to pair exceptional culinary and beverage experiences with long-haul travel. Guests onboard can now enjoy select wines, starting with the critically acclaimed 2022 Domaine Serene ‘Yamhill Cuvée’ Pinot Noir, which has earned a Platinum award from Decanter. Following this is the iconic Domaine Serene ‘Evenstad Reserve’ Chardonnay, a benchmark of excellence and a reflection of the winery’s enduring dedication to producing world-class wines.
“Our goal is to travel with our customers,” said Liz Lease-McCaffrey, Chief Revenue and Marketing Officer at Domaine Serene. “Now, Domaine Serene can be part of the journey, offering a taste of Oregon to travelers flying in United Polaris business class. We are thrilled to introduce our wines to an audience of global travelers who share our passion for quality, elegance, and craft.”
United Airlines also expressed enthusiasm about the collaboration. Aaron McMillan, Managing Director of Hospitality Programs at United, stated, “Working with Domaine Serene affirms our dedication to bringing best-in-class products to our United Polaris business class travelers. Domaine Serene’s wines embody the artistry and quality that align perfectly with our elevated onboard experience.”
An Elevated Culinary Experience
The partnership extends beyond the wines themselves; it reflects a broader commitment to delivering premium experiences in the air. United Polaris business class has become synonymous with luxury, comfort, and high-quality service, and the addition of Domaine Serene’s portfolio enhances the travel experience by providing passengers with access to world-class wines previously reserved for elite wine clubs and Michelin-starred restaurants.
From the moment passengers step onboard, they are immersed in a curated experience that combines comfort, luxury, and taste. Domaine Serene’s wines complement United’s culinary offerings, creating a harmonious pairing that allows passengers to enjoy every flight as a refined journey in its own right.
Exploring Domaine Serene in Oregon
For travelers who wish to extend their wine experience beyond the aircraft, United’s direct flights into Portland, Oregon, make it easier than ever to visit Domaine Serene’s three distinct destinations in the state. Each location offers a unique lens into the winery’s acclaimed Pinot Noir and Chardonnay expressions, providing visitors with immersive wine experiences set against the scenic backdrop of the Willamette Valley.
The Clubhouse at Domaine Serene (Dayton, Oregon)
Located just over an hour from Portland, the Clubhouse at Domaine Serene is the winery’s flagship estate. Set in the heart of the Willamette Valley, the property features sweeping vineyard views, elegant tasting rooms, and immersive tours. Visitors can explore the winery’s award-winning Oregon and Burgundy-inspired portfolio, learning about the winemaking process from vineyard to bottle. The Clubhouse offers a blend of sophistication and natural beauty, allowing guests to enjoy a serene, authentic, and luxurious experience.
Domaine Serene Wine Lounge Portland (The Sentinel Hotel)
For those staying in the city, the Domaine Serene Wine Lounge at The Sentinel Hotel in Portland offers an urban oasis for wine enthusiasts. The lounge features a curated selection of estate wines, including Pinot Noir, Chardonnay, and exclusive library vintages from Oregon and Burgundy. Hotel guests can enjoy special club-member perks, while visitors have the opportunity to learn about the winery’s heritage and taste premium wines in a relaxed, city-center setting.
Domaine Serene Wine Lounge Lake Oswego
Located just 30 minutes from downtown Portland, the Wine Lounge in Lake Oswego combines culinary excellence with the winery’s signature portfolio. Led by Chef John Conlin, the lounge offers seasonally inspired dishes designed to complement Domaine Serene wines. From perfectly paired tastings to full dining experiences, this venue caters to wine lovers seeking both flavor and atmosphere, creating memorable moments that connect food and wine in harmony.
Collaborations with Premier Hospitality Destinations
Domaine Serene’s presence extends beyond its own estates. The winery is featured at some of Oregon’s most prestigious hospitality venues, including The Allison Inn & Spa in Newberg and The Ritz-Carlton in Portland. Guests at these locations can enjoy select vintages of Domaine Serene wines while also having the opportunity to visit the winery’s nearby estates, providing a seamless bridge between in-room luxury and vineyard experiences. This integration reflects a growing trend in the hospitality industry, where wine tourism and high-end travel converge to provide guests with unforgettable experiences.
A Commitment to Quality and Craftsmanship
Domaine Serene’s partnership with United Airlines underscores the winery’s dedication to craftsmanship, sustainability, and customer experience. Each wine offered onboard is carefully selected to meet the highest standards of quality, reflecting years of expertise and dedication to viticulture and winemaking. The collaboration allows the winery to reach a global audience while maintaining the authenticity and attention to detail that has defined Domaine Serene for decades.
“Our collaboration with United Airlines represents more than just distribution,” said Liz Lease-McCaffrey. “It’s an opportunity to share the story of our vineyards, our commitment to quality, and our passion for creating wines that are both expressive and memorable. Passengers now have a chance to experience a taste of Oregon that is both sophisticated and approachable, whether in the air or on the ground.”
From In-Flight Indulgence to Vineyard Exploration
By combining in-flight offerings with Oregon-based experiences, Domaine Serene creates a holistic wine journey for travelers. Guests can enjoy the winery’s wines at 35,000 feet, then continue the experience with visits to the estate, urban lounges, or partner hospitality locations. This seamless approach allows wine enthusiasts to deepen their appreciation of the craft and heritage behind each bottle, while also fostering a connection to Oregon’s vibrant wine culture.
Looking Ahead
The partnership between Domaine Serene and United Airlines signals a broader trend in the airline industry, where experiential luxury and curated culinary experiences are becoming integral components of premium travel. As passengers increasingly seek authenticity and quality in every aspect of their journey, collaborations like this one set a new benchmark for in-flight dining and beverage offerings.
With the combination of award-winning wines, immersive vineyard experiences, and premium airline service, Domaine Serene is redefining the possibilities of wine enjoyment. Whether in the air, in the city, or at the winery, travelers can now engage with a truly world-class wine experience that celebrates the artistry of Oregon winemaking.
In conclusion, Domaine Serene’s integration into United Airlines’ Polaris business class offerings not only elevates the in-flight experience but also strengthens the winery’s mission to share Oregon’s finest wines with the world. From the Decanter Platinum award-winning Pinot Noir to the iconic Evenstad Reserve Chardonnay, each sip tells a story of dedication, quality, and the spirit of the Willamette Valley. As this partnership takes flight, both Domaine Serene and United Airlines are charting a course for a new standard in luxury travel and wine enjoyment.
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