flydubai Partners with Amperity to Transform Customer Data Management and Personalization
In a bold step toward redefining the modern travel experience, Dubai-based carrier flydubai has partnered with Amperity, the leading AI-powered customer data cloud, to enhance its customer data management capabilities. This strategic collaboration is a key part of flydubai’s ongoing digital transformation journey, underscoring the airline’s commitment to innovation, customer-centricity, and leveraging data-driven insights to elevate passenger experiences across its growing global network.
By integrating Amperity’s advanced platform, flydubai aims to build a unified, data-driven view of its customers and transition toward an Offer-Order-based ecosystem, enabling the airline to deliver more personalized, timely, and relevant communications and services to every traveler.
Building a Unified Customer View
“Partnering with Amperity will enable us to transition to an Offer-Order-based ecosystem and have a unified, data-driven view of flydubai’s customers,” said Mohammed Hareb AlMheiri, Chief Procurement & Technology Officer at flydubai. “This collaboration empowers our teams to understand customer needs better and deliver offers and experiences that are both timely and highly relevant.”
The partnership combines flydubai’s vision for superior customer experience with Amperity’s AI-driven customer data platform, which is purpose-built to handle the complexities of airline passenger data. By connecting traveler insights in real time across multiple systems, the collaboration enables deeper personalization, more meaningful engagement, and a seamless experience throughout the customer journey.
Addressing Airline Data Complexity
Airlines face unique challenges when managing customer data. Passenger records often span multiple systems, third-party travel agencies may provide limited or inconsistent information, and many travelers book without loyalty numbers or other consistent identifiers. This creates significant gaps in understanding traveler preferences, behaviors, and history.
Amperity was selected for its proven ability to manage this complexity. The platform’s AI-driven identity resolution and airline-specific data model allow flydubai to unify customer records across all touchpoints, from booking to boarding. This real-time, single customer view ensures that every interaction—whether through marketing communications, in-flight service, airport check-in, or customer support—is informed by accurate, actionable insights.
Empowering Personalization Across the Journey
With more than 120 million passengers carried since its inception in 2009, flydubai serves millions of travelers annually, with a network that spans 135 destinations across 58 countries. By leveraging Amperity, flydubai can better understand customer behaviors and preferences, tailoring communications and offers to individual needs and travel patterns.
“By using Amperity, we aim to gain a deeper understanding of our customers’ preferences and behaviors, which will ultimately lead to an improved experience at every touchpoint,” said AlMheiri. “This unified, data-driven approach allows us to deliver more relevant and timely communications that reflect our customers’ evolving travel needs.”
Through the platform, flydubai can collect and consolidate information across multiple systems—including passenger communications, airport check-in, in-flight recognition, customer service, and marketing—creating a complete and dynamic customer profile.
Leveraging AI for Real-Time Insights
Central to this transformation is Amperity’s Identity Keychain and multi-index Profile API, which enable flydubai to unify and retrieve customer data instantly. This capability not only powers personalized marketing and engagement strategies but also supports operational efficiency, helping teams make informed decisions in real time.
Whether it is recommending tailored ancillary services, sending timely flight updates, or improving check-in and boarding processes, the unified customer view ensures that every interaction is informed, relevant, and seamless
Compliance and Data Security
Managing passenger data comes with critical responsibilities for privacy and security. flydubai ensures that all customer data is handled in strict accordance with international security standards and the Dubai Electronic Security Centre’s Information Security Regulation (ISR) framework.
“We maintain robust safeguards to preserve the confidentiality and integrity of our systems, ensuring that customer data is protected at all times,” added AlMheiri. This emphasis on data security allows flydubai to implement advanced AI-driven personalization while maintaining the highest levels of trust with travelers.
Supporting Modern Airline Retailing
The partnership with Amperity also underpins flydubai’s roadmap for Modern Airline Retailing. By integrating customer data across systems and enabling real-time insights, the airline can deliver personalized offers and services tailored to individual travel patterns, preferences, and behaviors.
This approach aligns with the industry shift toward data-driven retailing in aviation, where airlines leverage every piece of passenger information—from booking history and loyalty program data to real-time day-of-travel interactions—to enhance customer satisfaction, increase revenue opportunities, and optimize operational efficiency.
A Growing Network with a Modern Fleet
flydubai has rapidly expanded since its founding, now operating a modern and efficient fleet of 97 Boeing 737 aircraft. Its growing global footprint makes personalized engagement increasingly challenging yet critical. The integration of Amperity’s platform provides the airline with the scalability and intelligence needed to maintain a high level of personalization across diverse geographies, customer segments, and operational touchpoints.
Driving Customer-Centric Innovation
“flydubai is part of a new generation of airlines redefining what it means to be customer-centric,” said Derek Slager, co-founder and CTO at Amperity. “Airlines today need platforms capable of handling the speed, scale, and diversity of modern travel. Amperity allows flydubai to leverage every piece of data—from bookings and loyalty interactions to day-of-travel touchpoints—to deliver truly personalized experiences.”
This partnership is not limited to marketing alone. By enabling cross-functional teams—including marketing, communications, eCommerce, customer experience, and operations—to access and act on unified customer insights, flydubai can foster consistent experiences, improve operational performance, and strengthen its competitive position in the market.
Digital-Led Experiences for the Modern Traveler
The collaboration with Amperity reflects flydubai’s broader commitment to service innovation and digital-led experiences. By transforming how customer data is managed, the airline can anticipate traveler needs, respond proactively to disruptions, and deliver consistent, high-quality experiences across every interaction.
Whether it is personalized boarding notifications, relevant travel offers, or improved loyalty program engagement, the AI-powered customer data cloud equips flydubai with the tools needed to make every journey more enjoyable and seamless.
Future-Ready Airline Operations
As global air travel continues to evolve, airlines must embrace technology and data-driven insights to stay competitive. The flydubai-Amperity partnership sets a benchmark for how modern carriers can leverage AI and unified customer profiles to deliver personalized, operationally efficient, and secure experiences across the passenger journey.
With this collaboration, flydubai positions itself at the forefront of modern airline retailing, ensuring that every customer interaction is informed, meaningful, and aligned with individual preferences and expectations.
The partnership is a clear statement of flydubai’s vision for the future of air travel: one where technology, data, and human expertise converge to provide smarter, more personalized, and seamless journeys for passengers around the world.
By harnessing the power of Amperity’s AI-driven customer data platform, flydubai is transforming its approach to customer engagement, unlocking the potential for:
- Advanced personalization across all touchpoints
- Real-time insights for operational decision-making
- Streamlined customer service and communication
- Enhanced loyalty and revenue opportunities
As airlines navigate increasingly complex traveler expectations, partnerships like flydubai and Amperity’s demonstrate how innovative technology and data intelligence can reshape the passenger experience while driving business growth.
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