SEKO Logistics Reports Industry-Leading Net Promoter Score of +71 in H2 2025
SEKO Logistics, a recognized leader in end-to-end global logistics solutions, has announced a world-class global Net Promoter Score (NPS) of +71 for the second half of 2025, marking a notable increase from its already industry-leading +68 recorded during the first half of the year. This achievement significantly surpasses the logistics industry average NPS benchmark of +36, reinforcing SEKO’s continued commitment to disciplined execution, operational excellence and measurable customer satisfaction across its global footprint. The strong upward trend in customer advocacy demonstrates not only consistency in performance but also a structured and client-focused operating model that continues to deliver tangible value in a complex global trade environment characterized by shifting policies, regulatory adjustments and supply chain volatility.
Understanding the Significance of Net Promoter Score in Global Logistics
Net Promoter Score remains one of the most widely recognized and trusted global benchmarks for measuring customer loyalty, satisfaction and advocacy. Within the logistics sector, where reliability, responsiveness and operational precision directly impact business continuity and revenue performance, NPS serves as a critical indicator of service effectiveness. SEKO’s +71 score was derived from 126 verified client responses, supported by 23 detailed written feedback submissions and direct follow-ups conducted by SEKO leadership. The data was gathered through the company’s structured Business Review platform powered by Clientshare, ensuring transparent feedback collection, measurable tracking and actionable insights that support ongoing service refinement.
Leveraging Clientshare to Deliver Measurable Customer Experience Improvements
Through its partnership with Clientshare, SEKO utilizes a comprehensive Business Review platform that enables high-quality Quarterly Business Reviews while centralizing customer insights across its portfolio. The platform allows for structured feedback loops, leadership engagement and direct accountability for performance enhancements. By embedding customer feedback into operational workflows, SEKO is able to respond quickly to service opportunities, mitigate potential risks and align its performance objectives with client expectations. This digital feedback infrastructure ensures that customer sentiment is not only captured but translated into operational action, strengthening trust and long-term partnership value.
Leadership Perspective on Sustained Operational Excellence
Gordon Branov, CEO at SEKO Logistics, emphasized that the elevated NPS score reflects the daily dedication of employees operating across a rapidly evolving global logistics landscape. According to Branov, SEKO’s workforce plays a central role in shaping the company’s customer experience, delivering disciplined execution even as global supply chains face trade policy shifts, inflationary pressures and geopolitical uncertainties. He highlighted that the recognition underscores professionalism, accountability and results-driven service delivery across regions. This consistent performance demonstrates the strength of SEKO’s global operating model, where localized expertise is supported by centralized standards and governance.
Diverse Industry Representation Strengthens Performance Validation
Client responses contributing to the NPS score spanned a wide range of industries, including retail and consumer goods, healthcare and life sciences, aviation and travel, hospitality, and technology-enabled services. This diversity of sectors provides robust validation of SEKO’s capabilities, confirming that its service excellence extends beyond a single niche and supports complex, multi-industry supply chains. In retail and consumer goods, clients emphasized timely fulfillment during seasonal surges and high-volume campaigns. Healthcare and life sciences organizations highlighted precision handling and regulatory compliance. Aviation and travel customers noted responsive coordination, while hospitality and technology-driven enterprises cited flexibility and proactive communication.
Demonstrated Excellence During Peak and High-Volume Events
A consistent theme within the feedback was SEKO’s ability to maintain service quality during high-pressure shipping periods, including end-of-quarter volume spikes and major retail peak events such as Black Friday. Customers specifically referenced professional conduct, clear communication, efficient issue resolution and reliable on-time performance. One global healthcare technology company credited SEKO’s operational execution with enabling the expedited shipment of $12 million in additional revenue volume during a heavy end-of-quarter surge, underscoring the direct financial impact of dependable logistics performance. Another client from the beverage manufacturing sector described SEKO as the most effective and solution-oriented partner among multiple freight forwarding providers, highlighting responsiveness and collaborative problem-solving as differentiators.
Regional Strength Across North America, Europe and Asia-Pacific
SEKO’s high NPS score also reflects consistent execution across its major global markets, including North America, Europe and Asia-Pacific. Feedback from European operations, including praise for the Glasgow team, emphasized responsiveness and proactive issue resolution. Clients reported that operational teams regularly go beyond standard expectations to identify practical solutions, reinforcing SEKO’s reputation as a trusted partner in complex cross-border environments. The strength of performance across geographically diverse markets illustrates the company’s ability to standardize quality while maintaining local agility, a key advantage in today’s interconnected global supply chains.
Commitment to Vertical Expertise Across Key Industry Segments
SEKO continues to support a broad spectrum of specialized verticals including ecommerce marketplaces, high technology, fashion, medical, defense, aerospace, retail displays, tradeshows and fast-moving consumer goods. The company’s ability to maintain consistent service standards across such varied sectors underscores the adaptability of its operating model. Ecommerce clients benefit from integrated fulfillment and last-mile solutions, high-tech companies rely on secure and time-critical handling, while aerospace and defense customers depend on compliance-driven processes and precision coordination. This vertical diversity strengthens resilience and ensures balanced revenue streams while maintaining high customer satisfaction levels.
Integration of Digital Tools and Operational Infrastructure
To sustain and further enhance service quality, SEKO continues investing in digital transformation initiatives, workforce development and infrastructure optimization. Technology enhancements are focused on improving visibility, scalability and real-time decision-making across international networks. Investments in digital tools allow for improved shipment tracking, predictive analytics and performance reporting, ensuring clients receive accurate data and proactive updates. Infrastructure improvements across warehousing and distribution facilities support higher throughput capacity, enabling the company to manage increased shipment volumes without compromising service standards.
Workforce Development as a Strategic Differentiator
SEKO recognizes that sustained service excellence is fundamentally driven by its people. The company’s commitment to workforce development includes structured training programs, leadership development initiatives and cross-regional collaboration frameworks that foster best practice sharing. By equipping teams with both technical expertise and customer engagement skills, SEKO ensures that employees are prepared to handle complex logistics challenges while maintaining professional conduct and clear communication. This focus on talent development directly contributes to improved customer outcomes and elevated satisfaction metrics.
Clientshare CEO Commentary on Future Innovation
James Ward, CEO of Clientshare, acknowledged SEKO’s industry-leading NPS performance and emphasized the importance of strong customer relationships in driving long-term growth. Ward highlighted plans to leverage artificial intelligence developments in 2026 to further enhance risk identification and opportunity detection within customer engagement frameworks. By integrating AI-powered analytics into feedback processes, SEKO aims to anticipate service challenges before they escalate and uncover opportunities to deepen client partnerships. This forward-looking approach positions SEKO to remain at the forefront of customer experience innovation within the logistics sector.
Resilience Amid Global Trade and Supply Chain Volatility
SEKO’s improved NPS score is particularly significant given the macroeconomic environment in which it was achieved. Global trade policy adjustments, supply chain disruptions and geopolitical shifts have created operational complexity for logistics providers worldwide. Despite these challenges, SEKO has demonstrated resilience through disciplined processes, proactive communication and adaptive planning. Clients have recognized the company’s ability to navigate uncertainty while maintaining consistent performance levels, further reinforcing trust and long-term loyalty.
Strategic Outlook for 2026 and Beyond
SEKO remains focused on strengthening operational scalability, enhancing digital capabilities and deepening vertical specialization. The company’s roadmap includes continued investment in data-driven decision-making, customer-centric service design and global network optimization. By combining technology innovation with experienced personnel and structured feedback systems, SEKO aims to maintain its leadership position in customer satisfaction while expanding its footprint in strategic growth markets. The +71 NPS score not only reflects past performance but also sets a benchmark for future achievements, serving as a measurable indicator of SEKO’s commitment to delivering consistent, high-quality logistics solutions worldwide.
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