Betagro Public Company Limited Partners with Blue Yonder to Optimize Transportation Operations
As global supply chains continue to evolve amid rising customer expectations and persistent disruptions, the need for digital transformation in logistics has become paramount. Recognizing this, Betagro Public Company Limited, Thailand’s leading integrated food company, has selected Blue Yonder to spearhead the modernization of its transportation operations. Through this strategic partnership, Betagro will implement Blue Yonder’s advanced transportation management solutions with the support of Blue Yonder Professional Services.
A Strategic Partnership for Supply Chain Transformation
Betagro is a leading integrated food company in Thailand, operating across the entire food value chain—from animal feed and pharmaceuticals to livestock, poultry, eggs, processed foods, pet food, and food distribution. The company’s extensive production and distribution networks span every region of Thailand, and Betagro also exports its products to key international markets across Asia. As part of its ongoing efforts to enhance efficiency, Betagro has initiated a Cost Transformation Program aimed at reducing logistics and transportation expenses.
After extensive evaluation, Betagro selected Blue Yonder as its supply chain solutions provider, recognizing the company’s strong track record in successfully transforming supply chains across Southeast Asia. Blue Yonder’s deep expertise in agriculture and food processing, combined with its innovative transportation management capabilities, made it the ideal choice for Betagro’s needs.
“Our primary goal under the Betagro Cost Transformation Program is to achieve significant cost savings across the company,” said Paitoon Jiranantarat, Chief Operational Development & Supply Chain Officer, Betagro. “Transportation is a major cost driver, so we recognized the need to digitally transform our transportation management. We are confident that Blue Yonder’s solution will help optimize our logistics operations, delivering immediate and long-term cost benefits.”
Key Benefits of Blue Yonder’s Transportation Management Solutions
With Blue Yonder’s transportation management solutions, Betagro expects to leverage new capabilities that will drive operational excellence and cost efficiencies, including:
- Reduction in Transportation and Logistics Costs: By optimizing route planning and vehicle utilization, Betagro aims to lower transportation expenses while ensuring timely deliveries.
- Enhanced Real-Time Visibility: A connected digital ecosystem will provide end-to-end visibility across the entire transportation network, enabling data-driven decision-making.
- Improved Agility and Responsiveness: The ability to dynamically adapt to market fluctuations will allow Betagro to optimize its transportation strategy in real time.
- Scalability for Future Growth: Blue Yonder’s solutions will empower Betagro to scale its transportation operations efficiently as business demands evolve.
With these advanced capabilities, Betagro will have full control over its transportation processes, enabling it to deliver fresh, high-quality food products to customers with greater speed and accuracy.
Leveraging Technology to Optimize Logistics
Blue Yonder’s AI-driven transportation management solutions will help Betagro unlock real-time insights and leverage predictive analytics to optimize routes, reduce transit times, and improve overall operational efficiency. By implementing these solutions, Betagro aims to reduce bottlenecks in its supply chain and improve the accuracy of delivery schedules.
“Blue Yonder stood out as our supply chain solutions provider of choice due to their impressive track record in successfully transforming supply chains across Southeast Asia,” said Tependra Lohumi, Chief Technology and Digital Officer, Betagro. “Their in-depth knowledge of our industry’s challenges, combined with their innovative transportation management solutions, makes them the perfect partner for this critical transformation.”
As a food company with a large and complex supply chain, Betagro’s ability to move products efficiently is critical to its success. Blue Yonder’s transportation management solutions will provide the company with enhanced route optimization, load planning, and delivery scheduling to ensure efficiency across its supply chain operations.
A Commitment to Excellence in Supply Chain Management
Betagro’s decision to adopt Blue Yonder’s technology aligns with its broader commitment to supply chain excellence and sustainability. By reducing inefficiencies and minimizing transportation-related costs, the company will be able to improve overall business performance while maintaining its commitment to quality and sustainability.
Blue Yonder’s expertise in managing complex supply chains will help Betagro navigate the evolving logistics landscape while ensuring that its transportation operations remain cost-effective, resilient, and adaptable. The deployment of these solutions will empower Betagro to make smarter, data-driven decisions that enhance efficiency and improve service levels.
“We are honored to have been appointed by Betagro to help optimize their supply chain operations,” said Antonio Boccalandro, President, APAC, Blue Yonder. “Betagro operates a highly complex supply chain, and with our solutions, they will achieve full visibility and control over their transportation network, ensuring the right products reach the right customers at the right time and at the right cost.”
By leveraging cutting-edge digital tools, Betagro will enhance its ability to manage supply chain complexities, improve delivery performance, and create a more efficient and sustainable transportation network.
The Future of Digital Logistics at Betagro
The partnership between Betagro and Blue Yonder marks a significant milestone in Betagro’s journey toward digital transformation. As the company continues to expand its footprint in domestic and international markets, it remains focused on enhancing its supply chain capabilities to meet the growing demands of customers and stakeholders.
With an eye on the future, Betagro is embracing technology-driven solutions that will drive long-term business success. Blue Yonder’s transportation management solutions will serve as a key enabler in this process, allowing the company to optimize its logistics operations and stay ahead in an increasingly competitive marketplace.
Additional Resources:
- Watch a video of the signing ceremony between Blue Yonder and Betagro
- Discover more about Blue Yonder’s transportation management solutions
- E-book: Moving On: Transportation Management for a Transformed World
About Betagro Public Company Limited
Betagro Public Company Limited (“BTG”) is Thailand’s leading integrated food company dedicated to enriching people’s lives with better food. Betagro’s business encompasses the production and distribution of animal feed, animal pharmaceuticals and supplements, livestock, pork products, chicken meat, eggs, fish, and processed food for domestic consumption and export to more than 20 countries worldwide. Betagro is also active in pet food, the distribution of farm equipment, and investment in neighboring countries, including Cambodia, Laos, and Myanmar.
In addition, Betagro operates production and processing facilities with the highest standards and efficiency. The company engages in research and development, focusing on consistent tracking and controlling the quality of products and services through the Betagro Quality Management (BQM) and top-level biosecurity measures that are certified and accepted by international standards. Moreover, Betagro places importance on conducting business in line with the United Nations Sustainable Development Goals (SDGs) and operating under the ESG (Environmental, Social, and Governance) framework to create sustainable growth for all stakeholders. For more information, visit www.betagro.com.
About Blue Yonder
Blue Yonder is a global leader in digital supply chain transformation. Retailers, manufacturers, and logistics service providers worldwide rely on Blue Yonder to optimize and accelerate their supply chains from planning through fulfillment, delivery, and returns. Blue Yonder’s AI-driven supply chain platform and multi-enterprise, multi-tier network enable more accurate forecasting and dynamic management of capacity, inventory, and transport.
Blue Yonder helps businesses navigate modern supply chain complexity and volatility with more resilient, sustainable supply chains designed to delight customers, scale profitably, and operate flawlessly. For more information, visit blueyonder.com.
“Blue Yonder” is a trademark or registered trademark of Blue Yonder Group, Inc. Any trade, product, or service name referenced in this document using the name “Blue Yonder” is a trademark and/or property of Blue Yonder Group, Inc. All other company and product names may be trademarks, registered trademarks, or service marks of the companies with which they are associated.