Beyond Adds Extend Shipping and Product Protection to Improve Customer Experience and Increase Revenue

Iconic e-commerce retailer Beyond, Inc., parent company of Bed Bath & Beyond, Overstock and Zulily, today announced its partnership with Extend to offer customers modern shipping and product protection. The announcement signals the latest move by Beyond to enhance its online shopping experience with convenient, affordable services that bring added value to everyday customers.

Extend Shipping Protection protects customers from loss, damage, and theft during delivery, and Extend Product Protection protects against accidental damage as well as extended protection after a manufacturer’s warranty expires. Both are available now to add at checkout for online purchases through bedbathandbeyond.com, and Extend will soon be available to customers shopping on Overstock.com and Zulily.com, which Beyond acquired in March.

“We’re reimagining the customer experience with convenience in mind, and we couldn’t be more excited to partner with Extend,” said Marcus Lemonis, Executive Chairman, Beyond. “Extend is the perfect partner to help customers protect the products they buy from us from the moment of purchase through the life of the product.”

Extend’s digitally-native protection solutions come with 24/7 support, so if a customer experiences a protected issue during product delivery or daily use, they can file a hassle-free online claim anytime, anywhere. More than 94% of Extend’s claims are processed and approved in minutes, which helps generate high customer satisfaction scores and countless positive reviews for both Extend and its more than 1,200 merchant partners.

“We’re thrilled to team up with Beyond and provide a customer-focused, technology-first experience for customers across the entire Beyond family of brands,” said Extend Founder and CEO Woodrow Levin. “Extend Shipping and Product Protection reinforce Beyond’s commitment to elevating the customer experience and giving consumers greater peace of mind throughout their entire customer journey, including post-purchase.”

A comprehensive focus on the post-purchase customer experience is part of why Beyond chose to work with Extend. After an RFP round that included more traditional warranty and insurance providers, Extend’s technology-forward, modern solutions — as well as its speed to market — won out. It took Extend a mere two months of development time to go live once Beyond had made its selection.

Beyond was also motivated by the promise of margin-rich incremental revenue generated by Extend protection sales. Extend has helped merchants increase average order value and maximize customer lifetime value, both of which will give Beyond a leg-up as it looks to drive sales from both new and existing customers.

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