Blue Yonder Acquires Pledge to Boost Supply Chain Platform With Carbon Reporting
Blue Yonder, a recognized global leader in end-to-end digital supply chain transformation, has announced the acquisition of the business of Pledge Earth Technologies Ltd. (“Pledge”), a UK-based sustainability technology company specializing in carbon emissions reporting for logistics. This strategic move significantly enhances Blue Yonder’s capabilities by incorporating Pledge’s globally accredited solution for logistics CO₂e emissions measurement and reporting, designed for beneficial cargo owners (BCOs), enterprise supply chain leaders, and logistics service providers (LSPs).
This acquisition marks a significant step in Blue Yonder’s mission to provide a fully integrated, intelligent supply chain platform that not only manages logistics processes but also prioritizes sustainability. By integrating Pledge’s technology, Blue Yonder is enabling its customers to gain access to highly accurate emissions data across their entire logistics network—including their suppliers and partners. This will empower businesses to measure, monitor, and reduce their carbon footprint with precision and confidence.
Enhancing Blue Yonder’s Digital Supply Chain Platform
Pledge, founded in the United Kingdom in 2021, has quickly established itself as a pioneer in freight emissions measurement, offering cutting-edge software tools that allow organizations to comply with Scope 3 emissions reporting requirements. Scope 3 emissions—those that occur in a company’s value chain, including both upstream and downstream activities—are often the most difficult to measure, making transparency and automation critical.
Pledge’s proprietary software automates the complex task of collecting, analyzing, and reporting shipment emissions data across all modes of transportation. Whether freight is moved by air, sea, rail, road, or inland waterways, Pledge provides traceable and standardized emissions calculations. The technology supports conformance with the Global Logistics Emissions Council (GLEC) Framework, developed by the Smart Freight Centre, and aligns with ISO 14083:2023—an internationally recognized standard for quantifying greenhouse gas emissions from logistics operations.
By integrating these capabilities into the Blue Yonder platform, customers can now benefit from an emissions monitoring system that is not only accurate but also seamlessly embedded within their existing supply chain operations. This empowers organizations to go beyond passive reporting and take proactive measures to reduce environmental impacts, optimize transportation efficiency, and demonstrate accountability to stakeholders and regulators alike.
Unlocking Visibility and Value Through Carbon Intelligence
Saskia van Gendt, Chief Sustainability Officer at Blue Yonder, highlighted the strategic value of this acquisition:
“The ability to easily and accurately quantify precise emissions is a huge win for our customers’ sustainability initiatives, but it’s also more than that – it’s about what you can do with that information. By gaining more insight on the environmental impact of their logistics operations, businesses can find ways to reduce cost, improve accountability for logistics service providers’ transportation emissions, and target specific inefficiencies for improvement.”
She further noted that this new capability aligns with Blue Yonder’s overarching goal—to provide unmatched visibility and intelligence across the entire supply chain. Carbon data, when combined with operational metrics, opens the door to smarter decision-making. For instance, it enables companies to choose greener transportation routes, evaluate supplier performance based on sustainability, and even improve customer satisfaction by aligning with environmental, social, and governance (ESG) expectations.
A Leap Beyond Traditional Carbon Tracking Tools
Many current carbon emissions tools on the market focus narrowly on first-party data, failing to integrate emissions tracking across carrier networks. This lack of connectivity limits both the scope and reliability of carbon data, often producing estimates that do not capture the full complexity of supply chain emissions.
In contrast, Blue Yonder’s integration of Pledge’s platform overcomes this limitation. Customers who choose to adopt this new feature will be able to access precise, real-time emissions data that reflects the impact of decisions across their supply chains—from origin to final destination. The tool’s strength lies in its ability to harness the network effect, gathering data across multiple nodes, partners, and modes of transport to generate a holistic emissions profile.
This capability is especially crucial for companies facing increasing regulatory and stakeholder scrutiny. With global regulations such as the Corporate Sustainability Reporting Directive (CSRD), Science Based Targets initiative (SBTi), and Carbon Disclosure Project (CDP) becoming more rigorous, organizations must be equipped to meet audit-level verification standards. Blue Yonder’s emissions reporting tools offer proactive audit readiness, ensuring that companies can comply with these regulations while minimizing risk.
Industry Experts Recognize Strategic Value
Industry analysts have already acknowledged the strategic importance of the acquisition. Bjoern Stengel, Global Sustainability Research and Practice Lead at IDC, commented:
“Blue Yonder’s strategic acquisition of Pledge’s capabilities will aid in tackling the intricate challenges of modern supply chain and sustainability management. In an era where corporate social responsibility and ESG initiatives are non-negotiable, accredited emissions reporting is the gold standard for high-quality data. By seamlessly integrating a proven, successful product into its platform, Blue Yonder will help propel its customers towards smarter, more impactful sustainability management.”
Stengel’s remarks highlight how this acquisition is not simply a feature expansion but a transformative enhancement that addresses the evolving demands of supply chain management in the sustainability era.
Driving Decarbonization Through Data
Quantitative analysis is a key enabler for sustainability. Carbon emissions tracking offers companies a data-driven lens into their environmental performance. With the enhanced Blue Yonder platform, businesses can now track emissions from specific shipments, identify high-emission routes, and take actionable steps to improve performance. This could include optimizing load planning to reduce empty miles, choosing lower-emission transportation modes, or reevaluating supplier relationships based on sustainability metrics.
“Technology is a powerful catalyst in the fight against climate change,” said David de Picciotto, CEO and co-founder of Pledge.
“By joining forces with Blue Yonder, we are multiplying our reach and our impact, giving the largest enterprise supply chains on the planet access to the tools they need to measure, report, and cut carbon.”
His comments underscore the mission alignment between Pledge and Blue Yonder—a shared commitment to enabling sustainable commerce through innovation.
A Seamless Transition and Ongoing Support
As part of the acquisition, Pledge’s team of engineers and sustainability experts will join Blue Yonder, ensuring continuity of service and driving ongoing innovation within the platform. This transition is designed to be seamless for existing customers. All current Pledge users will continue to receive full support under the Blue Yonder umbrella, while Blue Yonder’s broader customer base can now adopt this new emissions capability as an extension of their existing solutions.
This acquisition not only strengthens Blue Yonder’s product offerings but also positions the company at the forefront of supply chain decarbonization efforts. As the global economy continues its shift toward sustainability and transparency, Blue Yonder’s enhanced platform delivers the tools enterprises need to stay compliant, competitive, and environmentally responsible.
The acquisition of Pledge by Blue Yonder represents a powerful convergence of digital supply chain innovation and climate-focused technology. With emissions measurement and sustainability management becoming business imperatives, this move equips organizations with the tools to lead in both efficiency and environmental responsibility.
By embedding Pledge’s globally accredited emissions tracking system directly into its platform, Blue Yonder is not only helping its customers comply with today’s reporting standards but also enabling them to shape greener, smarter, and more resilient supply chains for the future.