The JAL Group has unveiled its latest initiative, ʻOLUʻOLU! Honolulu!, aimed at fostering “relationships and connections through travel” between Hawaiʻi and Japan. This project reimagines traditional travel by promoting comfort, sustainability, and cultural appreciation, highlighting the Hawaiian concept of ʻoluʻolu—a word meaning “agreeable” or “pleasantness.”
Program Overview
- Duration: March 1–March 15, 2025
- Applicable Flights: All JAL flights arriving in or departing from Honolulu during the program period
- Special Offer: Passengers traveling on JAL flights during this period will receive 5 Life Status Points as a gesture of appreciation for supporting sustainability and building long-term connections with JAL.
Since its first international flight to Hawaiʻi in 1954, JAL has played a vital role in fostering cultural exchange and tourism between Japan and Hawaiʻi. With over 70 years of history, the airline continues to innovate through sustainable travel initiatives, including the “JAL2030 Sustainable Charter Flight” and the “Sustainable Challenge Flight.”
This program is part of JAL’s broader ESG strategy of “Creating Relationships and Connections through Travel.” It emphasizes values like encountering new landscapes, connecting with diverse people, and fostering affection for destinations.
Key Features of ʻOLUʻOLU! Honolulu!
Pre-Trip Experiences
- JAL Mahalo Fares: These flexible itineraries support Hawaiʻi’s sustainability efforts, allowing visitors to contribute to preserving the local environment and culture while enjoying a more convenient travel experience.
- JAL Overseas Dynamic Package: Offered by JALPAK Co., Ltd., this tour package lets travelers customize their trip with eco-friendly accommodations and local experiences focused on environmental preservation.
In-Trip Experiences
- Inflight ʻOLUʻOLU Touches: Enhanced inflight services and entertainment options aim to create a sense of comfort and relaxation for passengers.
- Accessibility Enhancements: Specially trained accessibility staff and certified assistants ensure a seamless travel experience for all, supported by the availability of WHILL short-distance mobility systems (electric wheelchairs) at the JALPAK Hawaiʻi Aloha Station.
- Student Exchange Program: On March 8, 2025, JAL will host a Weekend Excursion in partnership with the University of Hawaiʻi at Manoa and Kuilei Cliffs, a non-profit dedicated to ecological restoration. Japanese and U.S. students will collaborate on restoration projects at Diamond Head, followed by a symposium featuring participants from both countries. Online participants from Japan can also join the event.
A Sustainable Vision for Travel
The ʻOLUʻOLU! Honolulu! initiative embodies JAL’s commitment to sustainable air travel, ensuring that customers not only experience personal comfort but also contribute positively to the Earth and society. By fostering deeper relationships between Hawaiʻi and Japan, JAL aspires to create a world where both destinations and travelers feel ʻoluʻolu—pleasant and harmonious.