Fast Park & Relax Launches New Branding and Longhorn-Themed Shuttles in Austin
Fast Park & Relax, a premier provider of offsite airport parking with a presence at several of the busiest travel hubs across the United States, has unveiled a bold new chapter in its brand evolution—right in the heart of Texas. The company recently introduced a unique fleet of longhorn-themed shuttles at its Austin-Bergstrom International Airport (ABIA) location, accompanied by a new market-specific logo and facility branding that honors the iconic Texas longhorn, a symbol deeply ingrained in the state’s history and cultural identity.
The announcement marks a significant milestone for the company, which has traditionally maintained a uniform brand aesthetic across its properties nationwide. The Austin initiative breaks from that mold, emphasizing regional pride and customer engagement through localized design, storytelling, and an experiential connection to the community.
Embracing the Spirit of Texas
Located at 2300 Spirit of Texas Drive, just minutes from ABIA, Fast Park Austin has been a mainstay for travelers since it opened in 2002. With approximately 4,800 covered parking spaces, the facility ranks among the largest in the Fast Park portfolio. Beyond size, however, what sets this location apart is its commitment to providing travelers with more than just a parking spot—it offers a sense of place and a touch of Texas charm.
This connection to Texan heritage is not new for Fast Park’s Austin location. In 2007, just five years after opening, the company made an unconventional move that surprised many in the industry. Rather than expanding the facility with additional infrastructure, Fast Park converted the surrounding contiguous land into a pasture to raise longhorn cattle—iconic animals that are revered in Texas and closely associated with the state’s cowboy and ranching roots.
“Travel can be stressful, and we wanted to create a welcoming, memorable environment that reflects Austin’s distinctive personality and history,” said Rob Chavez, President of Fast Park & Relax. “There’s something special about arriving at the airport and being greeted by actual longhorns grazing in the field. It sets a positive tone for travelers from the moment they arrive.”
A Unique Herd on the Move
The newly released fleet of longhorn-themed shuttles builds on this spirit of authenticity. Designed to capture the strength, size, and grandeur of the longhorn cattle that roam just beyond the parking lot, each shuttle bus features custom vehicle wraps with bold, lifelike longhorn designs. These shuttles now serve as mobile ambassadors of Texas culture, transporting guests to and from the airport terminal in a manner that is both fun and unmistakably local.
The design and branding effort is a first for Fast Park, which has historically taken a uniform approach to its facility aesthetics, shuttle fleet, and customer experience. However, the leadership team recognized the opportunity to enhance the Austin operation by embracing its unique assets and creating a brand experience tailored to the market.
“This is the first time in our company’s history that we’ve launched market-specific branding,” Chavez explained. “Across our entire system, we are consistent in how we deliver service—from our clean, well-maintained facilities to our shuttle interiors and customer interactions. But Austin deserved something special. The longhorn cattle, the local culture, the people—it all came together as the perfect opportunity to do something truly different, and we’re proud of the result.”
A Community Celebration
To commemorate the launch of the rebranded facility and the release of the longhorn shuttle fleet, Fast Park hosted a celebratory event attended by company executives from across the country, local airport officials, corporate partners, and representatives from the hospitality and transportation industries. The event served as both a public reveal and a symbolic gesture of Fast Park’s long-term commitment to the Austin community.
Among the highlights of the event was the participation of Mike Young, a longhorn cattle expert from Callahan’s General Store, a beloved Austin institution known for its deep ties to Texas agricultural traditions. Young led guided longhorn tours and shared educational insights about the breed, its role in Texas history, and the significance of preserving this heritage.
Meanwhile, more than half a dozen longhorn steers calmly grazed in their adjacent pasture, providing a living backdrop to the festivities. Guests were invited to get an up-close look at the animals, take photos, and learn more about their care and history. The inclusion of the longhorns in the event reinforced the authenticity of the branding effort and emphasized that the Fast Park herd is not a marketing gimmick—but a genuine part of the property’s identity.
Elevating the Travel Experience
At its core, Fast Park’s mission remains unchanged: to provide travelers with convenient, affordable, and reliable offsite airport parking. However, the company also recognizes the value of going above and beyond in creating an exceptional guest experience. The Austin project demonstrates how thoughtful branding and local storytelling can transform a routine travel service into a memorable part of the journey.
“From the moment guests enter our facility, we want them to feel that they’re being taken care of—and that they’re somewhere special,” Chavez said. “The longhorns, the shuttle designs, the friendliness of our staff—it’s all part of what makes Fast Park Austin not just a parking lot, but a gateway to the unique culture of this city.”
Fast Park’s broader success across the U.S. is rooted in its high-touch service model. Amenities such as covered parking, fast shuttle service, complimentary newspapers, and efficient check-in/check-out processes are standard across all locations. But what makes the Austin site particularly beloved by locals and frequent travelers is the sense of character and community woven into the experience.
The new branding initiative at ABIA could serve as a template for other Fast Park locations that want to tap into local identity and culture. While Chavez emphasized that the company remains committed to brand consistency and operational excellence, he acknowledged that the Austin pilot project could open the door for future market-specific campaigns.
“As we continue to grow, we’ll look for creative ways to reflect the unique character of the communities we serve—whether that’s through design, service, or storytelling,” he said. “Austin has shown us that when you embrace what makes a place special, it resonates with people.”
For now, travelers flying through Austin-Bergstrom International Airport can look forward to a distinctive start—or end—to their journey. Whether it’s the sight of longhorns grazing under the Texas sun or hopping aboard a shuttle decked out in horns and hooves, Fast Park is offering a parking experience that’s as unforgettable as the Lone Star State itself.