Former Penske Logistics VP LeAnne Coulter Appointed to FourKites Strategic Advisory Council
FourKites, a global leader in real-time supply chain visibility and AI-driven logistics transformation, has announced the appointment of LeAnne Coulter to its Strategic Advisory Council. Coulter, a veteran in freight management and the former Vice President of Freight Management at Penske Logistics, brings a wealth of industry knowledge, strategic acumen, and a deep understanding of the evolving logistics landscape to FourKites’ leadership circle.
In her new advisory role, Coulter will work closely with FourKites’ leadership team to provide high-level strategic guidance on product development, operational optimization, and market expansion. Her appointment comes at a critical time as the logistics industry accelerates its transition toward automation, digitization, and AI-powered orchestration.
A Proven Leader in Freight Management and Logistics
Coulter’s career in the transportation and logistics industry spans decades, marked by her innovative leadership and track record of building and scaling complex logistics operations. At Penske Logistics, she oversaw strategic vision and execution for the company’s freight management and brokerage services. Her responsibilities included product development for 4PL (fourth-party logistics), carrier sourcing, acquisition strategies, and third-party logistics (3PL) integration.
Under Coulter’s leadership, Penske solidified its position as a market leader in comprehensive logistics services, with scalable, data-driven solutions that delivered significant value to a broad range of customers. She was also instrumental in enhancing Penske’s capabilities in freight procurement and execution, digital freight matching, and managed transportation services.
“I’ve spent my career helping organizations solve increasingly complex logistics challenges, and I believe we are now on the cusp of a major transformation in the way freight operations are managed,” Coulter said. “FourKites has built a platform that not only enables visibility but takes intelligent action on that data, automating processes that once required constant manual oversight. This is the future of supply chain management — systems that can think, learn, and execute with minimal human intervention.”
FourKites’ Vision for Autonomous Logistics
FourKites’ Strategic Advisory Council is composed of a distinguished group of supply chain and logistics executives from across industries. The Council plays a pivotal role in ensuring that FourKites remains tightly aligned with real-world customer needs and rapidly changing industry demands. By incorporating direct feedback from seasoned professionals like Coulter, FourKites can continuously refine its offerings and remain at the forefront of digital supply chain innovation.
According to Mathew Elenjickal, FourKites Founder and CEO, Coulter’s insights into freight orchestration and 4PL strategies are especially valuable as the company doubles down on AI-driven automation.
“AI-powered Digital Workers are redefining what’s possible in freight management,” Elenjickal said. “These intelligent systems can handle complex decision-making, optimize logistics flows in real time, and proactively mitigate disruptions — all without human intervention. LeAnne’s experience leading freight innovation at Penske is directly aligned with our mission to create self-orchestrating supply chain ecosystems. Her contributions to our Strategic Advisory Council will help ensure our Digital Workforce capabilities remain world-class and highly relevant to the industry’s most pressing challenges.”
Pioneering the Intelligent Control Tower™
FourKites has significantly expanded its vision in recent years, moving well beyond traditional real-time visibility solutions. The company now offers the industry’s first Intelligent Control Tower™, a next-generation platform that merges visibility data with AI agents, digital twins, and deep network intelligence. This allows enterprises to simulate outcomes, anticipate risks, and make autonomous decisions across their end-to-end supply chains.
The Intelligent Control Tower™ leverages advanced analytics and machine learning to deliver proactive alerts and intelligent recommendations — transforming data into action. These capabilities empower logistics teams to manage by exception, reduce costs, enhance service levels, and create more resilient supply chains.
By integrating a Digital Workforce — AI agents trained to monitor, analyze, and respond to events in real time — FourKites is reshaping the way supply chains operate. Instead of simply tracking loads, these agents can reroute shipments, notify stakeholders, or initiate alternative plans without waiting for human input.
Coulter’s deep operational expertise will be instrumental in guiding FourKites as it refines and expands the capabilities of this pioneering platform.
A Commitment to Diversity and Education in Supply Chain
Beyond her accomplishments in freight and logistics management, Coulter has long been a champion of professional development, diversity, and inclusion in the supply chain industry. She served on the Steering Committee for Penske Women in Logistics, an internal organization dedicated to mentoring, networking, and supporting the advancement of female associates in logistics and transportation roles.
She is also actively involved in several prominent industry organizations. Coulter sits on the advisory board for Wayne State University’s Global Supply Chain Program, a respected academic initiative focused on preparing the next generation of supply chain leaders. Additionally, she is a member of the Council of Supply Chain Management Professionals (CSCMP), the Association for Supply Chain Management (ASCM), and the Institute for Supply Management (ISM), where she participated on the inaugural Deliver committee.
These roles reflect Coulter’s ongoing dedication to fostering talent, promoting innovation, and advocating for the evolution of supply chain management as both a discipline and a career path.
Customer-Led Innovation at FourKites
FourKites has built its success on a foundation of collaboration and co-innovation with its global customer base. The company’s IdeaExchange platform serves as a direct feedback loop between users and FourKites’ product teams. More than 60% of the features in FourKites’ product roadmap have originated from customer-submitted ideas.
This approach ensures that FourKites remains closely aligned with the practical needs and strategic priorities of supply chain professionals. By turning customer pain points into product opportunities, the company has been able to deliver solutions that offer real, measurable impact across industries such as retail, manufacturing, food & beverage, pharmaceuticals, and automotive.
Elenjickal emphasized that the addition of LeAnne Coulter to the Strategic Advisory Council is a continuation of this customer-centric philosophy.
“LeAnne’s leadership at Penske was marked by her relentless focus on solving customer challenges through innovative thinking and operational excellence,” Elenjickal noted. “That’s exactly the kind of perspective we want influencing our strategic direction at FourKites.”
As the global supply chain ecosystem continues to evolve in response to increasing complexity, labor shortages, climate risks, and geopolitical uncertainty, the demand for intelligent, responsive logistics solutions has never been greater. FourKites is investing heavily in its AI capabilities to meet this demand and redefine the role of automation in supply chain operations.
With LeAnne Coulter joining its Strategic Advisory Council, FourKites is well-positioned to accelerate its journey toward AI-driven logistics orchestration. Coulter’s experience, leadership, and forward-looking mindset will help shape the next generation of tools and technologies designed to make global supply chains more agile, efficient, and intelligent.