Gémo, a prominent French retailer specializing in footwear and clothing, has opted for Manhattan Active® Warehouse Management (WM) to facilitate its digital transformation efforts in light of growing consumer demand for omnichannel and sustainable shopping experiences. This strategic choice entails the implementation of Manhattan’s cutting-edge warehouse management solution across Gémo’s three logistics centers.
Jean-Louis Borde, the logistics director at Gémo, emphasized the critical role of swift responsiveness to consumer trends in the retail sector. Acknowledging the necessity to enhance warehouse operations for sustained business growth, Borde highlighted the importance of agility and adaptability to align with the omnichannel preferences of their customer base.
Opting for Manhattan Active WM reflects Gémo’s commitment to a forward-looking vision, as Borde underlined the long-term investment made in this cloud-native solution. With updates seamlessly integrated every 90 days, Gémo ensures uninterrupted access to the latest innovations, demonstrating their dedication to staying at the forefront of industry advancements.
Borde expressed confidence in the capability of Manhattan Active WM to meet evolving customer demands, particularly in the context of rising trends like clothing rental and the circular economy in France. The cloud-native solution provides Gémo with the flexibility needed to continuously adjust its logistics operations to align with changing market dynamics.
Sébastien Lefébure, the Vice President of Continental Europe at Manhattan Associates, highlighted the company’s longstanding partnership with the ERAM Group, encompassing nine fashion brands, including Gémo. With Manhattan Active WM, Gémo is equipped with a solution that boasts the agility and flexibility of a cloud-native, microservices IT architecture, effectively addressing the challenges posed by the evolving expectations of tomorrow’s customers.
ABOUT GÉMO
For 30 years, Gémo has been working alongside families to offer affordable, sustainable fashion. The company has constantly reinvented itself to meet the changing expectations of consumers and the industry, thanks to its know-how, agility, and its roots in a French group. In 2021, the brand is rethinking its relationship with its customers and affirming its new positioning, “Prêt-à-Vivre”, underlining its desire to be a useful brand, to accompany and facilitate the lives of families. Gémo offers “Prêt-à-Vivre” solutions, with simple, accessible offers, experiences and services to make life more accessible, via its network of over 430 stores located mainly on the outskirts of towns throughout France and abroad.
The brand will achieve sales of 890 million euros in 2023 and employs 3,700 people who are helping to develop a distribution model that is unique in its market, offering shoes and clothing under one roof.
ABOUT MANHATTAN ASSOCIATES
Manhattan Associates is a global technology leader in supply chain and omnichannel commerce. We unite information across the enterprise, converging front-end sales with back-end supply chain execution. Our software, platform technology, and unmatched experience help drive both top-line growth and bottom-line profitability for our customers.
Manhattan Associates designs builds, and delivers leading-edge cloud and on-premises solutions so that across the store, through your network or from your fulfillment center, you are ready to reap the rewards of the omnichannel marketplace. For more information, please visit www.manh.com