IndiGo and Amadeus Join Forces for Advanced Revenue Management System Upgrade
IndiGo, one of the world’s fastest-growing airlines, has announced a strategic partnership with travel technology leader Amadeus to implement a cutting-edge Revenue Management system. This collaboration will see IndiGo integrating Amadeus Segment Revenue Management Flex (Amadeus SRM Flex), a cloud-based solution designed to optimize pricing strategies, streamline operations, and enhance revenue opportunities. The adoption of this advanced technology marks a significant milestone in IndiGo’s journey toward achieving greater efficiency and expanding its market presence.
Enhancing Revenue Management with Amadeus SRM Flex
Revenue Management is a crucial function in the airline industry, allowing carriers to analyze demand trends, adjust pricing dynamically, and maximize profitability. By selecting Amadeus SRM Flex, IndiGo aims to enhance its operational capabilities, ensuring it remains competitive in the rapidly evolving aviation landscape.
One of the primary benefits of Amadeus SRM Flex is its ability to consolidate multiple interfaces into a single, intuitive system. This integration will allow IndiGo’s revenue management team to focus on sophisticated strategies rather than spending time navigating different tools. The web-based nature of the system ensures accessibility from any location, making it easier for the airline to respond to market fluctuations in real time.
The new system will receive information from IndiGo’s existing Navitaire New Skies® Passenger Service System (PSS) through Amadeus’ state-of-the-art Revenue Management Integration Service. This connectivity enables near-instantaneous data exchange, allowing the airline to swiftly react to factors such as new bookings, schedule adjustments, or changes in aircraft allocation.
Key Features of Amadeus SRM Flex
Amadeus SRM Flex offers a suite of advanced features that will help IndiGo refine its pricing and revenue management strategies:
- Real-Time Data Exchange: The system continuously processes new booking data, ensuring that pricing decisions reflect current demand trends.
- Flexible Pricing Mechanisms: The system supports rule-based, science-based, or hybrid pricing models, allowing IndiGo to tailor its approach based on its market strategy.
- Automation and Efficiency: Repetitive tasks can be automated, reducing manual workload and allowing the revenue management team to focus on strategic initiatives.
- Cloud-Based Accessibility: The web-based interface provides seamless access from any device, ensuring smooth operations even when teams are working remotely.
- Seamless Integration with External Solutions: Amadeus SRM Flex can integrate with existing and future external tools, allowing IndiGo to build a scalable ecosystem for revenue optimization.
Strategic Vision for Growth
IndiGo’s decision to implement Amadeus’ advanced Revenue Management technology aligns with its ambitious growth plans. Abhijit Dasgupta, Senior Vice President of Planning and Revenue Management at IndiGo, emphasized the importance of this collaboration in driving efficiency and innovation.
“IndiGo is making great progress on its journey ‘Towards New Heights and Across New Frontiers’ as we adapt to the evolving aviation industry. Amadeus’ Revenue Management technology will empower our team with more precise control, faster decision-making capabilities, and increased automation. This will allow us to optimize revenue strategies across diverse markets and passenger segments. Additionally, by integrating our own data science and machine learning capabilities, we can create an ecosystem that supports our future expansion plans,” said Dasgupta.
Javier Laforgue, Executive Vice President of Amadeus’ Travel Unit & Managing Director for Asia Pacific, expressed his enthusiasm about the partnership: “We are excited to support IndiGo in leveraging our technology to unlock new revenue opportunities. Amadeus SRM Flex is designed to be open, modular, and easy to use, making it the perfect solution for a fast-growing carrier like IndiGo. As IndiGo continues its expansion, this system will provide the agility and intelligence needed to navigate an increasingly competitive market.”
Navitaire’s Role in the Transformation
David P. Evans, Head of Navitaire, highlighted the significance of the collaboration: “We’re thrilled that IndiGo has chosen Amadeus’ Revenue Management technology. Navitaire’s adaptable and scalable platform will enable IndiGo to enhance its revenue management capabilities while responding swiftly to market changes. By integrating with Amadeus SRM Flex, IndiGo can further streamline its operations and unlock new growth opportunities.”
IndiGo’s Expansion and Future Outlook
IndiGo has established itself as a dominant player in the aviation industry, both in India and internationally. With a fleet of over 400 aircraft and more than 2,200 daily flights, the airline connects 120+ destinations, including 38 international locations. In 2024 alone, IndiGo carried over 113 million passengers and introduced significant service enhancements, such as its business class offering, IndiGoStretch, and its loyalty program, IndiGo BluChip.
Looking ahead, IndiGo has placed a firm order for 500 A320 aircraft, reinforcing its commitment to long-term growth. The adoption of Amadeus SRM Flex ensures that the airline has the necessary technological infrastructure to support its ambitious expansion plans while maintaining its reputation for affordability, punctuality, and customer satisfaction.
About IndiGo
IndiGo is one of the fastest-growing airlines in the world, known for its commitment to providing affordable fares, on-time performance, and a hassle-free travel experience. With a rapidly expanding fleet and network, the airline continues to set new benchmarks in the aviation industry. For more information, visit www.goindigo.in.
About Amadeus
Amadeus is a global leader in travel technology, dedicated to making travel experiences better through innovation and collaboration. Its solutions power the travel and tourism industry, connecting businesses and travelers through a seamless, open platform. Recognized as a top sustainability leader by the Dow Jones Sustainability Index for 13 consecutive years, Amadeus is committed to making travel a force for social and environmental good. Learn more at www.amadeus.com.
About Navitaire
Navitaire, an Amadeus company, provides technology solutions to more than 65 airlines and rail companies worldwide, specializing in revenue generation, reservations, ancillary sales, and business intelligence. As one of the first technology providers to operate an airline platform fully in the cloud, Navitaire offers scalable and adaptable solutions that support modern retailing concepts. Learn more at www.navitaire.com.
The partnership between IndiGo and Amadeus marks a transformative step in revenue management for the airline. By leveraging cutting-edge technology, IndiGo is positioning itself for sustained growth, operational excellence, and enhanced customer experiences. With Amadeus SRM Flex, the airline gains the flexibility, automation, and intelligence required to navigate the dynamic aviation market while maximizing revenue opportunities. As IndiGo continues its journey toward global expansion, this technological upgrade will play a pivotal role in shaping its future success.