Iteris to Advance Smart Mobility and Traffic Management in Hillsborough County
Iteris, Inc., a trusted global leader in smart mobility infrastructure management and part of the Almaviva Group, has announced a significant step forward in its longstanding partnership with Hillsborough County, Florida. The company has been awarded a four-year Indefinite Delivery Indefinite Quantity (IDIQ) contract by the Hillsborough County Board of County Commissioners. This contract, which is structured as a task order-based agreement, is designed to provide comprehensive engineering services that will enhance and modernize the operations of the county’s Traffic Management Center (TMC) and support broader smart mobility initiatives across the region.
Although the total value of the IDIQ contract will be determined over time based on the number and scale of task orders issued, the award has the potential to encompass up to $10 million in services throughout the contract term. This strategic collaboration reinforces Hillsborough County’s commitment to improving roadway safety, enhancing traffic efficiency, and embracing cutting-edge transportation technologies that align with the evolving demands of urban mobility.
A Vision for Smarter, Safer, and More Efficient Transportation
Under the terms of the contract, Iteris will deliver a diverse and advanced suite of services intended to bolster the county’s transportation infrastructure. These services include:
- Signal system operational monitoring and control: Enhancing real-time visibility and oversight of signalized intersections to improve traffic flow and reduce congestion.
- Connected emergency vehicle signal priority and preemption: Enabling emergency response vehicles to receive traffic signal priority, ensuring faster response times and improved public safety.
- Traffic incident detection, support, and management: Employing sensors and analytics to detect traffic incidents promptly, enabling faster mitigation and minimizing traffic disruptions.
- Smart work zone traffic control: Implementing adaptive traffic control technologies in construction zones to ensure the safety of workers and motorists.
- Connected traveler information: Delivering timely, accurate travel information to motorists and transit users through connected infrastructure.
- Signal retiming, phasing, and coordination: Optimizing signal timing and coordination strategies to reduce delays and enhance corridor performance.
- Traffic Monitoring Center (TMC) communication and integration: Improving the communication systems and technological integration within the TMC to support data-driven decision-making.
- Transit signal prioritization: Enhancing transit efficiency by granting priority to buses and public transportation vehicles at signalized intersections.
- Support for connected and autonomous vehicles (CAVs): Preparing the county’s infrastructure to accommodate the growing presence of CAVs, including the deployment of vehicle-to-infrastructure (V2I) communication systems.
Each of these services represents a key component of Hillsborough County’s strategy to transition toward a smarter, more sustainable, and resilient transportation system that meets the needs of over 1.5 million residents — making it the most populous county in Florida outside of the Miami metropolitan area.
Building on a Legacy of Collaboration and Innovation
Iteris’ relationship with Hillsborough County is not new. The company has been a trusted partner in managing and optimizing the county’s transportation systems since 2010. Over the past decade and a half, Iteris has played a crucial role in helping the county respond to its growing mobility needs, driven by population growth, urban expansion, and increasing traffic volumes.
The continuation of this partnership under the new IDIQ agreement highlights both the county’s satisfaction with Iteris’ performance and its intent to maintain momentum on key initiatives that promote road safety and innovation. Hillsborough County, which includes Tampa and surrounding communities, is a rapidly developing urban area experiencing increasing demand for smarter, safer, and more efficient mobility infrastructure.
“We are honored to continue to be a part of Hillsborough County’s mission of enhancing safety and mobility for all road users,” said Anita Vandervalk-Ostrander, Regional Vice President of Mobility Professional Services at Iteris. “We have helped to support the management and operation of the region’s mobility infrastructure since 2010, and we’re happy to continue working with them to improve mobility and ensure the region is equipped to accommodate emerging technologies such as connected and automated vehicles.”
A Strategic Approach to Future-Proofing Transportation
The IDIQ contract also reflects a broader trend across the United States as municipalities and counties invest in advanced intelligent transportation systems (ITS) to adapt to 21st-century challenges. Urban congestion, climate change, the rise of electric and autonomous vehicles, and shifting commuter patterns are driving public agencies to adopt more dynamic, technology-driven traffic management solutions.
By leveraging Iteris’ expertise and innovation-driven services, Hillsborough County aims to future-proof its transportation infrastructure. This includes enhancing operational efficiencies, reducing travel times, supporting environmental sustainability, and enabling seamless integration with next-generation mobility technologies.
Notably, Iteris is known for deploying sophisticated analytics platforms and AI-powered mobility solutions that enable agencies to make real-time decisions based on accurate traffic data. These capabilities are essential in environments like Hillsborough County, where dynamic traffic conditions, emergency response needs, and multi-modal transportation must be managed in a coordinated and responsive manner.
Supporting Sustainability and Equity Goals
In addition to technological advancements, the services provided under this agreement align with Hillsborough County’s broader goals around sustainability, equity, and public service delivery. By improving traffic flow and reducing congestion, the initiative supports reductions in vehicle emissions — a key component in regional climate action plans.
Moreover, enhancements to public transit prioritization and traveler information systems are designed to make mobility more accessible and equitable for underserved populations, including those who rely on buses and other forms of public transportation.
Safety remains a paramount concern as well, with work zone traffic control and incident response systems aimed at reducing the risk of accidents and improving overall roadway conditions for drivers, pedestrians, and cyclists.
Iteris and Almaviva Group: Driving Innovation Together
Iteris’ role within the Almaviva Group further enhances its global capabilities and innovation footprint. Almaviva, a leading Italian technology and digital transformation firm, brings complementary strengths in artificial intelligence, digital platforms, and smart infrastructure management. As part of this larger ecosystem, Iteris is positioned to deliver integrated solutions that combine real-time analytics, advanced communication systems, and intelligent automation.
Together, the two organizations are working to define the future of smart mobility — not just in Florida, but across the globe. The Hillsborough County contract is one of many initiatives that showcase Iteris’ expanding influence in shaping transportation systems that are more adaptive, responsive, and citizen-centric.
As Hillsborough County continues to evolve, the need for modernized traffic management systems and connected mobility solutions will only grow. The four-year IDIQ contract with Iteris marks a pivotal moment in this journey, laying the groundwork for transformative improvements in how people move throughout the region.
For Iteris, the contract reinforces its position as a trusted advisor and solutions provider to public agencies seeking to embrace the future of transportation. With up to $10 million in services anticipated, and a roadmap filled with critical projects spanning engineering, integration, and innovation, this partnership is set to deliver lasting value for both residents and the broader smart mobility ecosystem.