Japan Airlines Co., Ltd. (JAL), headquartered in Shinagawa, Tokyo, under the leadership of President Mitsuko Tottori, has been celebrating a special milestone with Mori-Izo Shuzo Co., Ltd. (based in Tarumizu City, Kagoshima Prefecture, led by President Satoshi Mori). Their premium Shochu, “Mori-Izo,” has marked 25 years of exclusive inflight sales aboard JAL flights since its introduction in 1998.
Shochu “Mori-Izo” has long been a favorite among First Class passengers on JAL’s domestic and international flights, appreciated for its superior quality and flavor. To express gratitude to loyal Business Class customers and introduce more passengers to this exquisite drink, JAL and Mori-Izo will offer Shochu “Mori-Izo” as a one-day-only inflight service in Business Class on December 15, 2024. This date coincides with the anniversary of the shochu’s initial release in 1986. It will be the first time the premium shochu is served in Business Class on international flights.
About Shochu “Mori-Izo”
Shochu “Mori-Izo” is crafted with the utmost care using Kogane Sengan sweet potatoes, polished to perfection and blended with naturally filtered soft water from the Shirasu plateau of the Takakuma mountain range. Fermented with robust yeast native to the brewery and produced using the traditional “Kame-tsubo” method, this shochu boasts a smooth, flavorful taste and a refined aroma. Due to its limited production, it has earned a reputation as a rare and highly sought-after beverage worldwide.
Details of the Special Service
- Class: International First Class and Business Class
- Date: December 15, 2024 (Sunday)
- Routes:
- North America: Chicago, Dallas-Fort Worth, Boston, New York, San Francisco, Los Angeles, Seattle, San Diego, Vancouver
- Hawaii: Honolulu, Kona
- Europe: London, Paris, Frankfurt, Helsinki
- Middle East: Doha
- Oceania: Sydney, Melbourne
- Southeast Asia: Singapore, Kuala Lumpur, Jakarta, Manila, Bangkok, Hanoi, Ho Chi Minh City
- South Asia: Delhi, Bengaluru
Note: Service will be available until the limited stock is depleted.
Commemorative Initiatives
Since its debut in JAL’s inflight sales in December 1998, Shochu “Mori-Izo” has been a bestseller, initially offered in a specially designed 720ml bottle. Over the years, JAL has introduced other limited-edition products, including:
- Gokujo Mori-Izo: Aged for over three years.
- Rakusui Kishu Mori-Izo: Aged for ten years.
- 25th-Anniversary Bottle: Aged for twelve years.
These offerings, highly acclaimed by customers, highlight the brewery’s commitment to excellence and craftsmanship.
Important Notes
- Shochu will not be served to passengers under the age of 20.
- Shochu “Mori-Izo” will be for inflight consumption only and unavailable for purchase during the flight.
- A new opportunity to purchase Shochu “Mori-Izo” on the listed routes is planned for spring 2025, with further details to follow in an official announcement.
For those interested in the traditional brewing process behind Shochu “Mori-Izo,” Mori-Izo Shuzo offers an exclusive glimpse into its craftsmanship (Japanese-only content available.