Japan Airlines to Sponsor “Toys Wondrous Christmas!” Parade at Tokyo Disneyland During 2025 Holiday Season
Japan Airlines , headquartered in Shinagawa-ku, Tokyo, under the leadership of President and Group CEO Mitsuko Tottori, together with Oriental Land Co., Ltd., headquartered in Urayasu-shi, Chiba-ken, and led by Representative Director, President and COO Wataru Takahashi, announced an exciting collaboration for the upcoming holiday season. JAL will serve as the official sponsor of “Toys Wondrous Christmas!”, a brand-new Christmas-themed parade set to enchant visitors at Tokyo Disneyland® Park. The parade will be presented as part of the resort’s annual Disney Christmas special event, running from November 11 through December 25, 2025.
This announcement brings together the joy of air travel, the magic of Disney, and the festive spirit of Christmas, offering families and visitors from across Japan and around the world an opportunity to experience a truly unforgettable holiday celebration.
A Parade Full of Holiday Wonder
“Toys Wondrous Christmas!” is designed as a daytime spectacular that immerses guests in the joyful atmosphere of Santa’s workshop. The story unfolds as toys come alive—marching, singing, and dancing alongside Santa Claus, cheerful elves, and beloved Disney characters. From the moment the parade steps onto the streets of Tokyo Disneyland, the park will be transformed into a living holiday fantasy.
Guests can expect to encounter a delightful variety of toys brought to life in creative and colorful ways. The parade will feature nutcrackers clad in dazzling costumes, adorable teddy bears prancing with joy, toy vehicles zooming playfully down the parade route, and even blocks and building toys that dance in rhythmic patterns. Each float will be designed with meticulous attention to detail, combining festive holiday traditions with Disney’s trademark storytelling magic.
Of course, Mickey Mouse, Minnie Mouse, Donald Duck, Goofy, Pluto, and other Disney friends will join the spectacle, spreading holiday cheer in their specially designed seasonal costumes. Together with Santa Claus, they will invite the audience to celebrate the warmth, generosity, and togetherness that define the Christmas season.
Japan Airlines’ Commitment to Guest Experiences
For JAL, sponsoring this parade represents more than a branding opportunity—it underscores the airline’s long-standing commitment to enriching the travel and leisure experiences of its customers. JAL is already a familiar name at Tokyo Disney Resort®, having sponsored the Fantasyland Forest Theatre at Tokyo Disneyland and the Broadway Music Theatre at Tokyo DisneySea® Park. Both venues host high-quality entertainment experiences that combine theatrical artistry with Disney’s storytelling, and JAL’s support ensures these productions reach wide audiences.
By sponsoring “Toys Wondrous Christmas!”, JAL continues this tradition of enhancing family experiences during one of the most beloved times of the year. This will be the seventh parade at Tokyo Disneyland to carry JAL’s sponsorship, highlighting the airline’s ongoing dedication to connecting people through joy, celebration, and shared memories.
During the 2025 Christmas season, JAL’s role as parade sponsor aligns perfectly with its brand vision of helping people create meaningful journeys. Whether it is through air travel or cultural and entertainment partnerships, the airline aims to foster moments of togetherness. The parade is expected to attract millions of visitors, many of whom may also choose to travel with JAL to Tokyo for their holiday getaway, further strengthening the bond between the airline and families celebrating Christmas.
The Holiday Atmosphere at Tokyo Disneyland
Christmas at Tokyo Disneyland has become a much-anticipated tradition for both local visitors and international travelers. The park undergoes a full transformation each holiday season, with decorations, festive foods, themed merchandise, and exclusive entertainment offerings. From twinkling lights on Cinderella Castle to garlands draping Main Street, U.S.A., the entire park takes on a warm and magical glow that captures the spirit of the season.
The addition of “Toys Wondrous Christmas!” will enhance this atmosphere, giving guests an all-new way to celebrate. For many families, attending a holiday parade at Disney is a cherished part of their seasonal traditions. The sense of wonder and delight resonates across generations, making the experience one that grandparents, parents, and children can share together.
In addition to the parade, Tokyo Disneyland will host other festive offerings during the Christmas event, including seasonal stage shows, character greetings in holiday attire, and special limited-time menus featuring winter treats. Disney fans often look forward to purchasing collectible merchandise designed exclusively for the season, such as plush toys, ornaments, and apparel inspired by the parade’s characters and motifs.
Collaboration Between JAL and Oriental Land
The partnership between JAL and Oriental Land Co., Ltd. reflects a shared vision of delivering joy to people through unforgettable experiences. While JAL connects people across distances through safe and comfortable air travel, Oriental Land, the operator of Tokyo Disney Resort, brings people together in moments of play, wonder, and imagination.
By working together on projects like the sponsorship of “Toys Wondrous Christmas!”, the two companies demonstrate the value of collaboration between the travel and entertainment industries. The initiative will not only enhance the guest experience but also contribute to Japan’s tourism economy, particularly during the year-end travel season when both domestic and international travelers flock to Tokyo.
Building Traditions for the Future
This year’s sponsorship also adds to a long history of JAL’s involvement in Tokyo Disneyland parades. Over the years, JAL-sponsored parades have become highlights of the park’s seasonal entertainment, reinforcing the idea that special memories are created when communities and families come together in celebration. The upcoming holiday season is expected to build upon this tradition, while also introducing something fresh, original, and deeply tied to the theme of toys, childhood wonder, and holiday cheer.
Looking forward, such partnerships are expected to continue shaping the way visitors experience Tokyo Disneyland. With each new parade and entertainment addition, Disney strives to reimagine classic traditions in innovative ways, and JAL’s role as sponsor helps ensure these visions are realized and shared with the world.
A Holiday Season to Remember
As November approaches, anticipation is already building among fans who eagerly await the start of the Disney Christmas event. From November 11 through December 25, Tokyo Disneyland will serve as a holiday destination where magic and celebration converge. With “Toys Wondrous Christmas!” at its heart, and JAL as a proud sponsor, the event promises to deliver memories that last long after the holiday season concludes.
Families strolling through the park will see floats glowing with festive designs, hear music blending traditional Christmas carols with upbeat Disney melodies, and feel the joy of being immersed in a community of celebration. For JAL, supporting this experience is not just about visibility—it is about being part of moments that inspire happiness, connection, and nostalgia.
The partnership between Japan Airlines and Tokyo Disneyland for the sponsorship of “Toys Wondrous Christmas!” represents the perfect blend of travel, entertainment, and seasonal tradition. The parade will bring Santa’s workshop to life in ways that only Disney can imagine, inviting guests to celebrate alongside toys, elves, and Disney friends in a vibrant display of music and dance.
For JAL, this marks another step in its ongoing commitment to enhancing customer experiences both in the skies and on the ground. As the airline sponsors its seventh parade at Tokyo Disneyland, it reinforces its role not only as a carrier but also as a cultural partner in creating joy for families.
From November 11 through December 25, 2025, Tokyo Disneyland will welcome guests to experience a magical Christmas event unlike any other, with “Toys Wondrous Christmas!” shining as its centerpiece. With JAL’s support, the season is set to be one of the most wondrous yet.