JetBlue (Nasdaq: JBLU), New York’s Hometown Airline®, and Etihad Airways, the national airline of the United Arab Emirates, today announced the addition of loyalty benefits starting May 8, 2024, as part of its long-standing codeshare partnership. The agreement between the two airlines was celebrated at Dubai’s Arabian Travel Market today.
As part of the partnership, members of JetBlue’s TrueBlue loyalty program and members of Etihad Guest, the loyalty program of Etihad Airways, will now be able to earn and redeem points in the program of their choice when flying across the network of either airline.
“JetBlue has been an important partner for Etihad for almost a decade and we’re thrilled to be extending this partnership to our loyalty programmes, benefitting both of our airlines’ valued members. We look forward to welcoming and rewarding TrueBlue members,” said Mark Potter, managing director, Etihad Guest. “This also further bolsters Etihad’s commitment to the U.S. market, following the recent launch of our direct service connecting Abu Dhabi and Boston, as well as introducing our popular A380 onto the New York route, expanding capacity.”
“As a successful partner since 2014, we are excited to introduce loyalty benefits as part of our codeshare partnership with Etihad,” said Christopher Buckner, vice president of loyalty and partnerships, JetBlue. “This partnership extension delivers both JetBlue TrueBlue and Etihad Guest members more ways to earn and redeem on travel, making exploring either airline’s network of top global destinations even more rewarding.”
This partnership complements the respective programs’ portfolio of redemption options with Etihad Guest miles redeemable against a wide range of experiences from flights and worldwide hotel stays to converting miles into a reward card for shopping. In addition, last year JetBlue launched its new TrueBlue loyalty program, offering members more value with the introduction of tiles to track status, Perks You Pick®, expanded Mosaic levels for the airline’s most loyal customers and more ways to earn perks and status than ever before. Understanding that no two travellers are alike, TrueBlue gives customers the ability to choose the rewards that are most valuable to them and earn points whether they fly, buy, drive or shop.