JetBlue Appoints Stephanie Evans Greene as Senior Vice President of Marketing and Brand
JetBlue , one of the United States’ most recognized airline brands and a carrier known for its customer-centric approach and commitment to innovation, announced a significant addition to its executive leadership team. Stephanie Evans Greene has officially joined JetBlue as the airline’s new Senior Vice President of Marketing and Brand. In this pivotal role, Greene will lead a broad and impactful portfolio that includes advertising, marketing, digital commerce, brand strategy, product development, and customer strategy.
Reporting directly to JetBlue President Marty St. George, Greene will be an integral part of the senior leadership team, helping shape the strategic direction of the airline’s evolving brand. Her appointment signals JetBlue’s continued investment in strengthening its competitive edge through deeper customer engagement, innovative marketing, and a bold reimagining of the travel experience.
A Veteran Brand Strategist with a Proven Track Record
Greene brings with her an extensive and diverse background in marketing and brand leadership, boasting more than 25 years of experience across a range of industries, including travel, luxury, wellness, and technology. Her dynamic career has encompassed key marketing roles at some of the world’s most recognized brands, including Carnival Cruise Line, Google, Hearts on Fire (a leading luxury jewelry brand), and AirSculpt (a high-end body contouring company).
Earlier in her career, Greene honed her strategic and creative expertise at top global advertising agencies, including Arnold Worldwide and Ogilvy, where she led major accounts and spearheaded brand transformations for a wide variety of clients. Her professional journey reflects a unique blend of brand storytelling, digital innovation, and results-driven marketing—all of which are highly relevant to JetBlue’s ambitions in today’s competitive airline industry.
In making the announcement, Marty St. George emphasized Greene’s multidimensional experience and forward-thinking vision. “Stephanie is not only a bold and modern brand thinker—she’s a business builder,” said St. George. “Her experience leading digital-first marketing, e-commerce, and customer loyalty strategies will be instrumental as we focus on attracting more customers, driving revenue, and supporting our JetForward vision of delivering a caring, reliable travel experience that customers truly value.”
Aligning with JetBlue’s JetForward Strategy
Greene’s appointment comes at a time when JetBlue is actively pursuing its JetForward transformation strategy—a long-term initiative aimed at reshaping the customer journey, enhancing the digital experience, and reinforcing JetBlue’s distinct identity as a caring, innovative, and value-driven airline. As travel continues to rebound post-pandemic and consumer preferences evolve, JetBlue is placing renewed emphasis on digital commerce, data-driven personalization, and an integrated customer experience across all channels.
In this context, Greene’s expertise is particularly timely. Her background in scaling e-commerce platforms, refining customer acquisition strategies, and leveraging data to build loyalty programs aligns closely with JetBlue’s priorities. Her leadership is expected to play a key role in optimizing the airline’s digital footprint, reenergizing brand storytelling, and fostering deeper engagement across its customer base.
Greene’s Vision for the Future
Reflecting on her new role, Greene shared her enthusiasm for joining a brand that has long been recognized for its innovation and human-centered values.
“I’ve long admired JetBlue for its unique blend of humanity, innovation, and challenger spirit,” said Greene. “JetBlue has consistently broken the mold in the airline industry—whether it’s offering more legroom, creating award-winning in-flight experiences, or being a vocal advocate for diversity and inclusion. I’m excited to join the team at this pivotal time and help fuel growth by creating stronger customer connections, modernizing our digital touchpoints, and working across the organization to bring more travelers to JetBlue.”
Greene also expressed a desire to amplify JetBlue’s distinct personality and reimagine how the brand communicates with travelers—especially in an era where consumer expectations around transparency, personalization, and convenience are at an all-time high.
Strengthening JetBlue’s Competitive Position
As the airline industry becomes increasingly competitive—fueled by rapidly changing customer behaviors, rising demand for seamless digital experiences, and growing pressure to balance innovation with operational excellence—Greene’s leadership is seen as a critical asset in helping JetBlue differentiate itself.
JetBlue, known for being a disruptor in the U.S. airline space since its inception in 2000, has consistently built its brand around customer comfort, transparent pricing, and a fresh approach to air travel. The airline has been recognized for its in-flight amenities, free high-speed Wi-Fi, and commitment to sustainability. However, with shifting market dynamics and emerging technologies reshaping the travel ecosystem, the need to evolve and innovate has never been greater.
Greene’s appointment positions JetBlue to take its marketing and brand presence to the next level, supporting not only near-term customer acquisition goals but also long-term brand equity.
A New Chapter for JetBlue Marketing
Greene will be responsible for leading a broad and dynamic team across multiple functions. Her leadership will span the development of marketing campaigns, brand communications, digital sales strategy, customer experience design, and long-term brand planning. One of her key focuses will be to drive alignment between JetBlue’s brand promise and the end-to-end customer journey—from awareness and booking to boarding and in-flight service.
Her role will also include oversight of JetBlue’s digital marketing and commerce platforms, which have become increasingly important as the airline seeks to enhance mobile and web-based experiences, improve conversion rates, and develop more personalized customer interactions.
Stephanie Evans Greene’s appointment marks a strategic inflection point for JetBlue as it accelerates its efforts to connect more meaningfully with travelers, navigate the complexities of modern marketing, and ensure its brand remains relevant, authentic, and trusted.
With her arrival, JetBlue is clearly signaling its commitment to not only delivering an exceptional travel experience, but also building a best-in-class marketing function that reflects the airline’s bold vision for the future. As the airline continues to execute on its JetForward transformation, Greene’s leadership will be central to shaping how JetBlue grows, innovates, and resonates with customers for years to come.