JetBlue Introduces Its First Airport Lounge, ‘BlueHouse™,’ at New York JFK

JetBlue to Debut Its First-Ever Airport Lounge, “BlueHouse™,” at New York JFK, Marking a Major Milestone in Its JetForward Strategy

JetBlue (Nasdaq: JBLU) has announced a landmark addition to its growing portfolio of premium customer offerings with the official debut of BlueHouse™, the airline’s first-ever airport lounge. Scheduled to open at 5 a.m. ET on December 18, 2025, the new space is located at John F. Kennedy International Airport’s (JFK) Terminal 5 (T5)—JetBlue’s flagship home and one of the most recognizable terminals in modern commercial aviation.

BlueHouse represents a major step in JetBlue’s JetForward transformation strategy, which aims to integrate more premium experiences into the airline’s core offerings while still maintaining the brand’s approachability and customer-first identity. Designed as a modern, residential-style refuge inspired by the energy, culture, and warmth of New York City, BlueHouse is intended to serve as a comfortable retreat that evokes the feeling of arriving home—even while in transit.

A New Era of JetBlue Hospitality

The introduction of BlueHouse marks a significant moment in JetBlue’s 25-year history, symbolizing the airline’s evolution from a disruptive low-cost carrier into a hybrid model that blends premium services with everyday accessibility. The lounge brings a distinctly JetBlue personality to the hospitality space: warm, stylish, curated, and refreshingly unstuffy.

The design philosophy behind BlueHouse centers on creating a seamless, comfortable transition between the airport terminal and a home-like environment. With thoughtful architectural details, technology that reduces friction, and purposeful amenities that address real traveler needs, JetBlue aims to deliver a lounge experience that feels welcoming rather than exclusive—a hallmark of the airline’s brand ethos.

“BlueHouse helps make our flagship terminal feel more like home,” said Marty St. George, President of JetBlue. “It’s warm, comfortable, and elevated in a way that’s distinctly JetBlue, with the hospitality and thoughtful amenities our customers have been asking for. As our first lounge, it represents an exciting milestone in our JetForward journey as we focus on bringing affordable, premium experiences from the aircraft to the airport.”

Signature Features of BlueHouse at T5

Located in the heart of Terminal 5, the 9,000-square-foot BlueHouse spans two floors, bringing a stylish New York City apartment–inspired atmosphere to JFK. The experience is shaped by:

• Art Deco–influenced interiors with decorative molding, brass accents, and warm textures.
• Locally sourced art curated by Statement Of, featuring bold contemporary works and subtle homages to New York culture.
• A custom mural by Artists for Humanity, inspired by the celestial ceiling of Grand Central Terminal and featuring JetBlue destinations represented as constellations.
• A blend of social and quiet zones, allowing travelers to either connect or relax depending on their needs.
• Premium food and beverage partnerships with renowned New York–based culinary brands.
• Enhanced digital experiences, including fast Wi-Fi, abundant charging ports, and friction-reducing lounge-entry technology.

This thoughtful blend of design and service elevates BlueHouse above traditional lounge concepts, positioning it as both a hospitality venue and a brand extension that mirrors JetBlue’s modern, creative identity.

Fresh Culinary Offerings With a New York Accent

A major highlight of BlueHouse is its robust dining program, developed to reflect the diversity and culinary heritage of New York City. Through a partnership with Union Square Events, guests can enjoy freshly prepared grab-and-go selections throughout the day.

Menu features include:

• Morning staples such as bacon, egg, and cheese sandwiches made with New York cheddar.
• Daytime offerings like pastrami on rye, chicken Caesar wraps, and other chef-curated small bites.

The beverage lineup takes cues from the city’s thriving craft, cocktail, and coffee scenes. JetBlue has partnered with local favorites including:

• Joe Coffee, a celebrated Greenwich Village–born roaster.
• The Greats of Craft and Please Don’t Tell (PDT) for curated cocktails, wine, and beer.
• Specialty tea and chai selections from Dona and Steven Smith Teamaker.

This focus on authentic New York partners reinforces JetBlue’s identity as New York’s Hometown Airline®, while also giving travelers a genuine taste of the city’s iconic flavors.

Spaces Designed for Rest, Work, and Play

BlueHouse has been carefully crafted to serve multiple types of travelers—from business flyers who need a quiet workspace to families seeking relaxation and entertainment.

Key amenities include:

• High-speed, dependable Wi-Fi and power outlets at nearly every seat.
• Dedicated quiet zones for travelers who want to recharge before their flights.
• An inviting social area with flexible seating designed for comfort and conversation.
• A fully equipped game room, complete with JetBlue-branded card decks, chess and checkers sets, and children’s toys.
• A custom photo booth, offering travelers a fun, take-home memento.

JetBlue has intentionally avoided the crowded, high-stress atmosphere that plagues many major-airline lounges today. Instead, BlueHouse is designed to feel calm, personal, and thoughtfully paced—aligning with what travelers say they want most.

Elevated Loyalty Benefits Through TrueBlue®

BlueHouse also plays a significant role in enhancing JetBlue’s rapidly evolving TrueBlue® loyalty program. Earlier in 2025, JetBlue launched the JetBlue Premier World Elite Mastercard®, its first-ever premium credit card issued by Barclays US Consumer Bank. This card includes complimentary BlueHouse access and other elevated travel benefits.

“BlueHouse is one of the most significant enhancements we’ve ever made to our loyalty program,” said Ed Pouthier, Vice President of Loyalty and Personalization at JetBlue. “Our Mosaic members and Premier Cardmembers already enjoy elevated benefits every time they fly, but BlueHouse introduces a new level of recognition for those who choose to fly us again and again.”

JetBlue has intentionally limited access to maintain a premium, comfortable environment—protecting against the overcrowding often seen at competitor lounges.

Access Details and Guest Policies

Starting December 18, 2025, at 5 a.m. ET, complimentary access will be granted to:

Beginning February 2026, the following groups may purchase limited BlueHouse access passes (subject to capacity and availability):

• Mosaic 1–3 members
• JetBlue Plus and JetBlue Business Cardmembers
• Non-transatlantic Mint customers
• Annual BlueHouse Members

This tiered-access framework ensures that the lounge remains exclusive enough to maintain quality while still giving more JetBlue loyalists opportunities to enjoy premium services.

A Central Element of JetBlue’s T5 Modernization and Future Cabin Enhancements

BlueHouse’s arrival is part of a larger strategic transformation underway at JFK Terminal 5. JetBlue is executing a multi-year refresh that will introduce over 40 new retail spaces, expanded amenities, and elevated customer services across the terminal.

In addition to the terminal enhancements, JetBlue is preparing to launch its first-ever domestic first class cabin, set to roll out in 2026—further signaling its commitment to delivering premium experiences at an accessible price point.

BlueHouse Marks a New Chapter for JetBlue

With BlueHouse, is not merely launching a lounge; it is redefining what premium hospitality can look like for a modern, customer-centric airline. The lounge blends New York style with signature personality, offering a relaxing, inspiring, and intuitive space that complements the broader JetForward transformation.

Set in hometown airport and infused with the spirit of the city itself, BlueHouse stands as a symbol of evolution—and a promise of more elevated experiences still to come.

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