JetBlue (Nasdaq: JBLU), Puerto Rico’s largest airline, is elevating its commitment to the island’s rich culture and heritage with an exciting new initiative. The airline has launched a contest to design a striking new aircraft livery inspired by Puerto Rico, collaborating with three exceptionally talented Puerto Rican artists. The winning design will be featured on a JetBlue Airbus A320, soaring through the skies later this summer and proudly showcasing the island’s vibrant spirit. This marks JetBlue’s second livery dedicated to Puerto Rico, following the debut of the Bluericua aircraft in 2018.
“Showcasing our island on another JetBlue aircraft will enhance our visibility in other markets, reinforcing our identity as a top destination in the Caribbean. This is a unique opportunity to promote creativity while sharing our story with travelers everywhere.”
Public Voting to Select the Winning Design
Each of the three renowned artists has crafted a distinctive design that captures the essence of Puerto Rico. Now, JetBlue is inviting the public to participate in selecting the final livery. Voting is open through March 11, giving customers and fans an opportunity to contribute to this special initiative. The winning design will be unveiled in March, before making its debut in the skies later this summer.
“Puerto Rico has been a part of JetBlue’s story for more than 20 years, and we are proud to showcase the island’s beauty and spirit, as well as some of its outstanding artists through this new livery search,” said Jayne O’Brien, Head of Marketing and Customer Support at JetBlue. “We take pride in connecting our customers to and from Puerto Rico, but most importantly, in celebrating the people who make the island so special. This livery represents more than just a beautiful design—it’s a tribute to the island’s resilience, creativity, and rich culture. We wish we could pick all three, but we’re excited to see which design resonates most with the public and can’t wait to bring it to life.”
“We appreciate JetBlue’s continued commitment to Puerto Rico, now dedicating a second aircraft to showcase our island’s distinctive heritage,” said Jenniffer González, Governor of Puerto Rico. “This initiative not only strengthens our long-time partnership with the airline but also provides an incredible platform for our talented artists. We encourage everyone to participate and vote to help select a design that will proudly represent our culture in the skies.”
“We are excited to support this effort, which celebrates Puerto Rico’s cultural richness and artistic talent,” said Willianette Robles, Executive Director of the Puerto Rico Tourism Company. “Showcasing our island on another JetBlue aircraft will enhance our visibility in other markets, reinforcing our identity as a top destination in the Caribbean. This is a unique opportunity to promote creativity while sharing our story with travelers everywhere.”
To vote for your favorite design and learn more about the artists behind the concepts, visit https://vamoarribajetblue.com/en.
Meet the Artists
JetBlue is honored to collaborate with three distinguished Puerto Rican artists for this initiative. Each artist brings a unique perspective and artistic style that reflects the spirit and heritage of Puerto Rico. Each has been compensated for their time.
- Elizabeth Barreto: Known for her vibrant pop culture-inspired artwork, Elizabeth Barreto brings her signature portrait and illustration style to this project. Her design celebrates Puerto Rico’s stunning beauty by capturing the essence of the island from day to night—highlighting its sun-kissed beaches, the rhythmic nightlife, and the iconic coquí frog’s melodic calls.
- Juan Gutiérrez: Also known as ‘The Stencil Network,’ Juan is a visual artist celebrated for his mastery of stencil techniques. His artwork has been exhibited in Puerto Rico, New York, and Vienna. His livery design incorporates iconic symbols of Puerto Rican identity, including the proud “Jíbaro” figure on the tail and an explosion of the island’s lush fruits and plants.
- Natalia Nicole (2BLEENE): An artist currently based in Europe, Natalia’s work blends contemporary abstraction with a passion for nature. Her design draws inspiration from JetBlue’s bold color palette and the Puerto Rican flag, showcasing an energetic floral tribute to the island’s vibrant flora, including the Azucena, carambola, Cruz de Malta, and the iconic hibiscus flower.
JetBlue’s Commitment to Puerto Rico
JetBlue has been an integral part of Puerto Rico’s community for over 20 years, continuously expanding its presence and deepening its investment in the island. In December 2024, JetBlue opened its first crew base outside the continental U.S. in San Juan, initially welcoming inflight crewmembers. This expansion has generated new job opportunities and strengthened the airline’s connection to Puerto Rico’s economy. Additionally, the airline is preparing to introduce San Juan-based pilots to the base in the spring.
JetBlue has also recently enhanced its route network, increasing the frequency of flights between Puerto Rico, major U.S. mainland cities, and the broader Caribbean region. Operating from San Juan, Aguadilla, and Ponce, JetBlue continues to provide reliable and convenient service, making it easier for Puerto Ricans to travel for business, leisure, and personal connections. As JetBlue deepens its commitment to Puerto Rico’s growth, the airline remains actively engaged in initiatives that boost tourism, generate employment, and support cultural preservation.
About JetBlue
JetBlue is New York’s Hometown Airline® and a leading carrier in Boston, Fort Lauderdale-Hollywood, Los Angeles, Orlando, and San Juan. The airline serves over 100 destinations across the United States, Latin America, the Caribbean, Canada, and Europe. For more information and the best fares, visit jetblue.com.
A New Chapter for Puerto Rican Representation in the Skies
JetBlue’s latest livery initiative reflects the airline’s broader mission to celebrate diversity and cultural heritage through aviation. The airline’s collaboration with local artists not only highlights Puerto Rico’s creativity but also underscores the importance of representation in global travel. By allowing the public to take part in the selection process, JetBlue is strengthening its connection to the communities it serves and fostering a sense of pride among Puerto Ricans worldwide.
For travelers, the new livery will serve as a reminder of Puerto Rico’s unparalleled beauty, hospitality, and artistic spirit. Whether passengers are flying to or from the island, the uniquely designed aircraft will provide a striking visual tribute to Puerto Rico’s history and future.
As the final design prepares to take flight, JetBlue encourages everyone to participate in the voting process, ensuring that the winning artwork represents the collective pride and aspirations of the Puerto Rican community. With the anticipation building, JetBlue’s ‘Vamo’ Arriba’ initiative is set to leave a lasting impression—both in the air and in the hearts of those who call Puerto Rico home.
To cast your vote and be a part of this historic moment, visit https://vamoarribajetblue.com/en before March 11. The chosen design will be unveiled in March, and soon after, the newly adorned aircraft will embark on its journey, spreading Puerto Rican pride across the skies.