Marti Technologies Surpasses Key Ride-Hailing Milestones as Platform Scales Across Türkiye
Marti Technologies, Türkiye’s leading mobility super app, has announced a major milestone in the rapid expansion of its ride-hailing business. As of June 11, 2026, the Company’s ride-hailing platform has reached 4.30 million riders and 532,000 registered drivers, surpassing its internal targets set for June 30, 2026. These benchmarks included 4.30 million riders and 530,000 drivers, meaning Marti has not only met but slightly exceeded expectations ahead of schedule.
The achievement underscores the accelerating adoption of Marti’s mobility services across Türkiye and highlights the company’s continued success in scaling both sides of its two-sided marketplace. The simultaneous growth of riders and drivers reflects strong network effects, increasing consumer trust, and rising demand for flexible, app-based transportation alternatives in major urban centers and expanding regional markets.
Strong Growth Momentum Across Both Riders and Drivers
Marti’s ride-hailing ecosystem has experienced substantial year-over-year expansion. Between June 11, 2025, and June 11, 2026, the number of riders on the platform increased by 96%, nearly doubling within a single year. Over the same period, the number of registered drivers rose by 68%, reinforcing the platform’s ability to attract and retain supply in a highly competitive mobility environment.
This parallel growth is particularly significant in ride-hailing markets, where balancing driver availability with rider demand is essential for service reliability, pricing efficiency, and user satisfaction. Marti’s ability to scale both segments simultaneously indicates strong product-market fit and growing acceptance of its platform as a mainstream transportation solution in Türkiye.
The Company attributes this expansion to its focus on offering accessible, safe, and affordable transportation options for riders, while also creating flexible income opportunities for drivers across a broad socioeconomic spectrum. By lowering barriers to entry for drivers and increasing ride availability for consumers, Marti continues to position itself as a key player in Türkiye’s evolving urban mobility landscape.
Expansion Targets Reflect Continued Ambition
Buoyed by its current growth trajectory, Marti has outlined updated medium-term targets for its ride-hailing business. The Company now aims to reach 4.90 million riders and 580,000 registered drivers by September 30, 2026. These targets reflect management’s confidence in continued adoption, geographic expansion, and increased platform penetration in both major cities and secondary markets.
The revised outlook also signals Marti’s intent to sustain momentum while expanding its operational footprint further across Türkiye. As adoption increases, the Company expects improved utilization rates, stronger network density, and enhanced service reliability, all of which are critical drivers of long-term profitability in ride-hailing ecosystems.
Istanbul Remains Core Market, But National Expansion Accelerates
A significant portion of Marti’s growth continues to be anchored in Istanbul, Türkiye’s largest metropolitan area and economic hub. Of the 532,000 registered drivers on the platform, approximately 351,000 are based in Istanbul. This compares with an estimated 20,000 traditional taxis operating in the city, highlighting the scale differential between Marti’s digitally connected driver network and conventional taxi supply.
With nearly 18 times more registered drivers than traditional taxis in Istanbul alone, Marti is able to offer extensive ride availability across the city. This dense driver network improves pickup times, enhances route flexibility, and increases customer convenience, all of which contribute to the platform’s competitive positioning in the urban mobility sector.
Importantly, all drivers on Marti’s platform undergo formal background checks prior to acceptance, reinforcing the Company’s commitment to safety and trust. Rider feedback further reflects this emphasis on quality, with drivers receiving an average rating of 4.8 out of 5 stars. This high rating suggests strong customer satisfaction and consistent service performance across the network.
Geographic Diversification Strengthens Growth Foundation
While Istanbul remains a critical market, Marti’s expansion strategy has increasingly focused on extending its presence across Türkiye. Following multiple rollout phases completed in 2025, the Company’s ride-hailing service now operates in 20 markets nationwide, collectively representing approximately 80% of Türkiye’s gross domestic product (GDP).
This broad geographic coverage is playing a key role in diversifying both rider and driver bases outside of Istanbul. Over the past twelve months, the proportion of riders located outside Istanbul increased from 35% to 44%. Similarly, the share of drivers outside the city rose from 24% to 34%.
This shift indicates growing nationwide demand for app-based mobility services and demonstrates Marti’s ability to replicate its urban success in additional regions. The increasing geographic diversification also reduces reliance on a single metropolitan market and strengthens the Company’s long-term scalability.
As adoption expands across multiple cities, Marti is likely to benefit from improved network density in secondary markets, leading to more efficient matching between riders and drivers. This expansion also supports the Company’s broader strategic objective of building a unified national mobility platform.
Market Opportunity Supported by Industry Estimates
The growth of Marti’s ride-hailing business is occurring within a large and evolving transportation market. According to estimates from McKinsey & Company, Türkiye’s traditional taxi market was valued at approximately $9 billion to $12 billion as of 2021. The consultancy further projects that under a “Disruptive Scenario 2030,” the introduction and expansion of ride-hailing services could significantly expand the overall market.
In this scenario, McKinsey estimates that the Turkish ride-hailing market could grow to between $15 billion and $20 billion by 2030. This expansion would be driven by increased convenience, lower costs, improved service accessibility, and broader digital adoption among consumers.
These projections highlight the substantial long-term opportunity available to companies operating in the mobility-as-a-service sector in Türkiye. As one of the country’s leading platforms, Marti is well positioned to benefit from this structural shift, particularly as urban populations grow and consumer preferences continue to shift toward app-based transportation solutions.
Strategic Positioning for Long-Term Growth
Marti’s latest operational milestones reflect more than just numerical growth—they demonstrate the maturation of a rapidly scaling mobility platform with increasing national reach. The combination of strong rider adoption, expanding driver supply, high service ratings, and geographic diversification positions the Company to further consolidate its presence in Türkiye’s evolving transportation ecosystem.
By continuing to invest in platform expansion, safety infrastructure, and market penetration, Marti aims to strengthen its role as a leading digital mobility provider. The Company’s progress to date suggests a clear trajectory toward deeper market penetration and greater influence in shaping the future of urban transportation across Türkiye.
As Marti moves toward its next set of targets, the focus will likely remain on sustaining balanced growth across riders and drivers, enhancing service quality, and expanding its footprint into additional markets. With strong momentum and a rapidly growing user base, the Company continues to reinforce its position at the center of Türkiye’s mobility transformation.
Source link: https://ir.marti.tech/