Martin Belaysoud Reaffirms Partnership with QAD | Redzone to Drive Supply Chain and Procurement Modernization
QAD Inc., a global leader in cloud-based manufacturing and supply chain solutions, announced the successful completion of a major digital transformation initiative with Groupe Martin Belaysoud (MB), one of France’s leading distributors of industrial supplies and equipment. The two-year project represents a cornerstone in the company’s strategic modernization efforts, aimed at reshaping its supply chain and procurement processes to achieve greater agility, precision, and customer responsiveness.
Transforming Legacy Systems for a New Era of Supply Chain Intelligence
For years, Martin Belaysoud operated on a legacy planning platform that, while reliable, had become increasingly constrained by its lack of flexibility and scalability. The system had been customized extensively over more than a decade, resulting in performance bottlenecks, high maintenance costs, and limited ability to adapt to new technologies or changing market conditions. Recognizing that its existing tools no longer aligned with the demands of a dynamic, data-driven environment, the company embarked on a mission to reimagine its supply chain infrastructure from the ground up.
Launched in 2023, the project focused on replacing this aging system with the latest release of QAD’s Digital Supply Chain Planning (DSCP) solution, a cutting-edge platform designed to optimize planning, forecasting, and procurement functions across complex multi-site operations. This implementation builds upon a long-standing partnership between QAD and Martin Belaysoud—a collaboration that has spanned several years of mutual innovation and operational excellence.
Driving Strategic Efficiency Across Key Business Units
The transformation primarily targeted the supply chain operations of Téréva and Mabéo Industries, two of Martin Belaysoud’s most prominent business units serving the HVAC, plumbing, industrial, and electrical supply markets. Together, these divisions handle vast product catalogs and manage intricate supplier networks—making efficient, real-time planning essential to ensure both product availability and cost control.
Through QAD’s DSCP, the Group sought to streamline end-to-end planning processes, reduce excess inventory, and enhance the precision of supply-demand alignment. By digitizing and integrating key operations, MB aimed to deliver better visibility, improved decision-making, and greater responsiveness to fluctuations in customer demand and supplier performance.
A Major Milestone in Operational Excellence
“This deployment represents a major milestone in the evolution of our tools, enabling greater responsiveness and improved performance across our teams,” said Amandine Raieri, Procurement Director at Martin Belaysoud.
Raieri emphasized that the new system allows planners and procurement professionals to make data-driven decisions more confidently and efficiently, reducing manual intervention and enabling proactive management of inventory levels.
The new QAD Digital Supply Chain Planning solution provides an intuitive, web-based interface with enhanced visualization and analytics capabilities. It supports large-scale data processing while embedding artificial intelligence (AI) and machine learning to continuously refine forecasts and recommend optimal sourcing strategies. The solution is built to align with best-in-class industry standards, offering flexibility to adapt as MB’s operations and supply networks evolve.
Key Innovations and Features
The DSCP implementation introduces several notable innovations designed to transform how Martin Belaysoud manages supply chain complexity:
- A Streamlined Web Interface: The platform’s unified dashboard delivers complete visibility into portfolios, inventory, and orders. Users can monitor performance metrics, supplier reliability, and demand forecasts in real time, improving operational control and collaboration across departments.
- Real-Time ERP Integration: The system integrates seamlessly with MB’s enterprise resource planning (ERP) platform, ensuring high-frequency data synchronization for order processing, procurement, and replenishment. This real-time connectivity eliminates latency in decision-making and supports immediate responses to market or operational shifts.
- Multi-Layered Pricing and Supplier Logic: Built-in pricing logic enables more accurate and cost-effective procurement strategies. The system analyzes multiple supplier options, freight costs, and lead times to recommend optimal purchasing scenarios and internal stock transfers, reducing inefficiencies and minimizing total cost of ownership.
- Advanced Forecasting and AI-Driven Insights: Leveraging artificial intelligence, QAD DSCP continuously learns from historical data, market signals, and supplier behavior to improve forecast accuracy. The AI engine supports dynamic adjustments to planning parameters, enabling MB to anticipate and mitigate potential disruptions.
According to Arnaud Dessale, Supply Chain Director at Martin Belaysoud, “This new solution will enable us to take customer satisfaction and inventory accuracy to the next level. We can now anticipate changes in demand more effectively, reduce stockouts, and optimize our overall inventory management process.”
Collaborative Deployment and Change Management
The project’s success stemmed from close collaboration between QAD’s Professional Services team and Martin Belaysoud’s business and IT departments. Over the two-year deployment, both organizations worked in tandem to design, configure, and roll out the DSCP solution across key operational areas.
A robust change management program accompanied the implementation, including comprehensive training sessions, workshops, and user onboarding initiatives for supply planners, buyers, and logistics coordinators. These efforts ensured that the transition from legacy systems to the new platform was smooth, well-structured, and fully supported by internal teams.
By prioritizing user adoption and continuous learning, Martin Belaysoud was able to embed new digital competencies across its workforce—laying the foundation for sustained process improvement and innovation.
Promising Early Results and Performance Gains
Though the system has only recently gone live, early indicators show significant performance improvements. The company reports higher forecast accuracy, more efficient order generation, and reduced levels of excess inventory. Furthermore, the enhanced scalability of the QAD DSCP solution allows MB to process larger volumes of data across its multiple business units without performance degradation—an essential capability for future growth.
Improved visibility into demand and supply dynamics has also strengthened the Group’s supplier relationships. Procurement teams can now engage in more strategic negotiations, leveraging real-time analytics to assess supplier performance, lead times, and pricing trends.
The integration of AI-driven insights is already producing measurable results. Automated forecasts and adaptive planning algorithms have reduced the time required for manual adjustments, freeing up planners to focus on high-value strategic activities rather than repetitive administrative tasks.
A Partnership for Sustainable and Adaptive Growth
For QAD, the project exemplifies its mission to empower manufacturers and distributors with intelligent, cloud-based solutions that make supply chains more agile, adaptive, and resilient.
“We are proud to extend our long-standing partnership with Groupe Martin Belaysoud through the successful deployment of the latest version of QAD Digital Supply Chain Planning,” said Roy Arguelles, President of Supply Chain Solutions at QAD. “Their commitment to modernizing planning and procurement capabilities reflects the kind of forward-thinking leadership that defines today’s most resilient enterprises. Together, we’re enabling smarter, faster, and more adaptive supply chain decisions that will drive sustainable growth well into the future.”
As industries face growing challenges from global market volatility, resource constraints, and evolving customer expectations, Martin Belaysoud’s collaboration with QAD stands as a model of proactive innovation. By investing in advanced digital technologies, the Group has positioned itself to meet the demands of the modern supply chain landscape while ensuring operational continuity and long-term competitiveness.
The partnership between Martin Belaysoud and QAD continues to evolve as both organizations explore new areas for digital acceleration, including predictive analytics, AI-driven procurement, and sustainability-focused supply chain initiatives. With QAD’s cloud-based platform serving as the backbone of its planning ecosystem, Martin Belaysoud is poised to scale its operations more efficiently and respond to market changes with unmatched speed and confidence.
For a company built on decades of industrial expertise and customer service, this transformation is not just about technology—it’s about redefining how people, processes, and data come together to create value. With its newly modernized digital infrastructure, Groupe Martin Belaysoud is set to lead the way in building a smarter, more resilient supply chain for the future.