Ubirider, a mobility fintech company and creator of Ubirider Platform, a digital mobility-as-a-service (MaaS) platform for transport providers, riders, and cities that helps move people, information and payments seamlessly, today announced its newest implementation with MobiAzores bus service on the Island of Terceira, in the Azores, Portugal. MobiAzores users can now pay on board buses with their contactless bank card, smartphone or smartwatch, quickly and without the need for a physical ticket. This system, called Contactless EMV®, is being adopted by many cities worldwide, but Terceira is the first Portuguese island to implement the contactless payment system.We are thrilled to announce the launch of MobiAzores on Terceira Island,” said Paulo dos Santos, CEO of UbiRider. “MobiAzores is the latest addition to the growing list of Grupo Barraqueiro operators utilizing UbiRider’s technology, joining Trevo, Fertagus, Próximo and Urbanas de Beja. The Group’s consistent adoption of UbiRider Platform across its operations underscores their satisfaction and trust in the technology. The rapid deployment capabilities of UbiRider’s solution are evident as Próximo launched in just six weeks and MobiAzores in merely three.”
MobiAzores manages 45 buses on the island of Terceira which serve the public transportation needs, connecting various parts of the island, including the major towns of Angra do Heroísmo and Praia da Vitória. The adoption of UbiRider Platform not only ensures that both locals and tourists can travel around the island conveniently, accessing its scenic and cultural attractions, but also provides more valuable, real-time insights into passenger trends for MobiAzores, giving them the ability to make business decisions to optimize services.
“We are very excited to see the realization of our goal – making MobiAzores the first transit operation in the Azores to implement a contactless payment system, making it the most modern digital platform for public transport management in the islands,” said Andreia Sousa, General Manager of MobiAzores, “Improving mobility is essential for the islands to retain and attract residents and tourists. The Ubirider Platform represents the disruption of the old way of dealing with the processes that we were used to, and I was very happy to see that the transition to this new digital platform was fast, smooth, efficient and affordable. Thanks to UbiRider and Mastercard, now, we have a modern, powerful and complete digital solution to manage our operation at a cost we can afford. Additionally, our passengers can access and pay for the service easily and be better informed.