RELEX Solutions, a company specializing in integrated supply chain and retail planning solutions, has completed the acquisition of Optimity, a leading provider of supply chain planning and optimization services. This strategic move aims to enhance the capabilities of the RELEX retail and supply chain platform by incorporating essential features such as daily production planning, optimization, and production scheduling. These additions are poised to play a pivotal role in strengthening the entire consumer goods value chain from end to end.
In a strategic move to enhance its position in the ever-evolving consumer goods industry, RELEX Solutions has announced the successful acquisition of Optimity, a global leader in supply chain planning and optimization. Mikko Kärkkäinen, co-founder, and group CEO of RELEX, emphasized the significance of seamlessly connecting downstream demand with upstream planning. This integration aims to empower consumer goods companies to predict consumer demand accurately, optimize production plans and schedules, adjust inventory levels, and respond swiftly to market changes or unforeseen disruptions.
Kärkkäinen highlighted the broader vision behind the acquisition, stating, “This acquisition also further accelerates our vision towards an adaptive, autonomous, and synchronized supply chain, unifying demand and supply planning decisions in one platform to minimize all wasted cost and product. We warmly welcome the Optimity team to RELEX.”
Optimity, headquartered in Sweden with a global presence, specializes in providing comprehensive supply chain planning and optimization solutions tailored for manufacturers and distributors. The company’s offerings encompass demand planning, production planning and scheduling, supply planning, distribution planning, inventory optimization, and S&OP. With a customer base of 80+ across the food and beverage and complex manufacturing industries, Optimity’s expertise aligns seamlessly with RELEX’s focus on retail and consumer goods markets.
The acquisition is seen as a strategic alignment of capabilities, allowing RELEX to extend and deepen its production planning and supply chain optimization functions. Key enhancements within the unified retail and supply chain planning platform from Optimity include:
- Production Planning: Generate optimized production plans using up-to-date forecasts, considering operational costs, flexibility, production restrictions, material constraints, and business priorities.
- Production Scheduling: Manage optimized production schedules built around constraints to reduce changeover time and enhance manufacturing efficiency.
- Network Balancing: Rectify imbalances in complex distribution networks to minimize risks, reduce costs, and boost operational efficiency.
- Distribution Planning: Gain complete visibility into distribution networks to make proactive decisions aligned with business objectives and customer service goals.
- Purchase Planning: Balance supply-side complexity with end-to-end visibility to fulfill demand plans and customer obligations efficiently.
Christer Liden, CEO of Optimity, expressed enthusiasm about joining forces with RELEX: “Our depth in some of the most complex consumer goods industries complements the vast understanding of consumer demand that RELEX has. We are thrilled to join the RELEX team and further optimize the consumer goods value chain together.”
This acquisition marks a significant step forward in strengthening RELEX’s position as a leader in unified supply chain and retail planning solutions, with expanded capabilities to meet the evolving needs of consumer goods companies.
About RELEX
RELEX Solutions helps retailers and consumer brands drive profitable growth across all sales and distribution channels by maximizing customer satisfaction and minimizing operative costs. Our market-leading, unified supply chain and retail planning platform helps retailers and consumer goods companies align and optimize demand, merchandising, supply chain, and operations planning across the end-to-end value chain. We drive record-high product availability, increased sales, improved sustainability, and the best return on investment in inventory, space, workforce, and capacity. Leading brands like Dollar Tree and Family Dollar, Stokke, Rite Aid, Sprouts Farmers Market, AutoZone, and PetSmart trust RELEX to optimize their supply chain and retail planning. Go to relexsolutions.com for more.
About Optimity
For nearly two decades, Optimity has challenged the supply chain planning space. Optimity has provided companies with user-friendly yet powerful planning software to optimize even the most intricate supply chains. We believe every supply chain can maximize profits effortlessly with the right tools. Optimity delivers a comprehensive solution, covering strategic optimization to detailed production scheduling. Our expert team, boasting years of industry knowledge, ensures success in every project. Supply chain planning is pivotal for manufacturing and distribution, and Optimity excels in delivering solid solutions for complex supply chains. Our integrated planning tool ensures profitability, simplifying processes for sustainable growth.