Shippeo Names New CRO and CMO to Drive Global Expansion
Shippeo, a global leader in real-time multimodal transportation visibility (RTTV), has announced the strategic appointment of two seasoned Go-To-Market executives to spearhead the company’s next phase of growth. Brandon Oliveri-O’Connor has been named Chief Revenue Officer (CRO), and Ben Douglass joins as Chief Marketing Officer (CMO). Both appointments are effective immediately and include their integration into Shippeo’s Executive Committee.
These leadership changes mark a significant milestone in Shippeo’s journey as it continues expanding its footprint in the global supply chain visibility market. With a growing customer base across industries and continents, Shippeo is strengthening its leadership bench with proven professionals who bring extensive SaaS experience, deep knowledge of international markets, and a track record of scaling high-growth technology businesses.
Shared Legacy of High-Impact Growth at Procore
Before joining Shippeo, Oliveri-O’Connor and Douglass held pivotal roles at Procore Technologies, a leading construction management software provider. During their tenure, they were instrumental in driving the company’s international expansion, especially in the United Kingdom, Europe, and the Middle East.
At Procore, the duo helped grow the company’s annual recurring revenue (ARR) from $50 million to over $1 billion. Their contributions were not only quantitative but also strategic—developing tailored go-to-market strategies, leading high-performing sales and marketing teams, and establishing operational excellence as the company transitioned from scale-up to global enterprise. Their alignment on commercial and brand strategies was a key driver of Procore’s international success.
Now, the two executives bring their complementary expertise to Shippeo with a shared mission: to elevate the company’s revenue performance and global brand presence in the increasingly competitive RTTV landscape.
Oliveri-O’Connor to Lead Revenue Growth Across Markets
In his role as Chief Revenue Officer, Brandon Oliveri-O’Connor will oversee all customer-facing functions at Shippeo, including sales, account management, and customer success. He will be responsible for accelerating global revenue growth, optimizing the sales funnel, and deepening engagement with existing clients while expanding into new market segments.
“I’m incredibly excited to join Shippeo during this pivotal moment in its growth journey,” said Oliveri-O’Connor. “Ben and I have worked closely in complex, highly regulated industries where the stakes are high and customer needs are nuanced. We’ve seen firsthand how technology can create clarity, reduce risk, and deliver lasting value. I look forward to helping our customers leverage Shippeo’s world-class visibility platform to navigate supply chain volatility and uncertainty with confidence.”
Oliveri-O’Connor emphasized the strategic significance of visibility in today’s logistics environment, where disruptions—ranging from geopolitical instability to weather events and labor shortages—pose constant challenges to global transportation networks. Shippeo’s solution offers a critical layer of predictability and control for shippers, carriers, and logistics providers alike.
Douglass to Strengthen Shippeo’s Global Brand and Demand Engine
As Chief Marketing Officer, Ben Douglass will lead Shippeo’s global marketing organization, including brand development, digital strategy, demand generation, corporate communications, and product marketing. His focus will be on amplifying Shippeo’s brand equity, driving top-of-funnel growth, and communicating the unique value of the company’s RTTV platform to diverse audiences.
“Brandon and I are energized by opportunities to work with companies and teams that are driven by purpose—and that’s what we’ve found at Shippeo,” said Douglass. “What makes Shippeo stand out is not just its cutting-edge technology, but the people behind it. Customers don’t just buy the platform—they buy into the passion and commitment of the team. I’m thrilled to help further elevate Shippeo’s voice and deepen its connection with logistics leaders around the world.”
Douglass highlighted that in a rapidly evolving supply chain landscape, market visibility is no longer a luxury—it’s a necessity. By crafting compelling narratives around customer impact and technological innovation, he plans to scale the company’s influence across the global logistics ecosystem.
Reinforcing Shippeo’s Strategic Mission
The appointment of Oliveri-O’Connor and Douglass comes at a time when Shippeo is poised to expand aggressively across new markets and verticals. The company, founded in 2014, has established itself as one of the most trusted names in transportation visibility, supporting global brands in retail, manufacturing, automotive, and consumer goods with multimodal tracking, predictive analytics, and collaborative logistics insights.
Commenting on the appointments, Lucien Besse, Shippeo’s Co-Founder and Chief Operating Officer, said:
“Shippeo has come a long way since our founding eleven years ago. What began as a vision to improve transportation efficiency has evolved into a global mission to build resilient and sustainable supply chains. Today, we are recognized as the world’s most recommended RTTV platform—a testament to the hard work of our team and the trust of our customers. With Brandon and Ben on board, we are confident that we’ll be able to deliver even greater value to clients and further expand our global reach.”
Besse also underscored the broader strategic ambition: to help organizations build “antifragile” supply chains—systems that not only resist shocks but grow stronger in response to them. The goal is to empower customers with real-time intelligence that helps them anticipate disruptions, adapt quickly, and sustain performance under pressure.
Market Leadership in RTTV
Shippeo’s platform is currently used by hundreds of global enterprises, providing visibility into thousands of shipments daily across all transportation modes—road, rail, air, ocean, and parcel. Leveraging AI and machine learning, Shippeo delivers highly accurate estimated times of arrival (ETAs), proactive exception alerts, and seamless collaboration across supply chain stakeholders.
The company’s strong market position is reflected in its high customer satisfaction ratings, rapid onboarding times, and continuous platform enhancements. Shippeo has been frequently recognized by industry analysts for its innovation, customer-centric approach, and scalable technology architecture.
With global supply chains under pressure to become more digital, transparent, and resilient, Shippeo’s RTTV platform is more relevant than ever. The addition of Oliveri-O’Connor and Douglass to the executive leadership team signals a bold commitment to growth, execution excellence, and customer success.
As businesses across sectors seek to reduce risk and gain end-to-end visibility over their logistics operations, Shippeo aims to be their partner of choice. The new CRO and CMO will play a crucial role in amplifying that vision, shaping the next chapter of the company’s expansion, and delivering transformative value to clients worldwide.