SuperFreeze Appoints Alex Choi as New Chief Executive Officer for Korea, Strengthening Leadership in Cold Chain Logistics
SuperFreeze, a pioneer in cutting-edge cold chain logistics, has announced the appointment of Alex Choi as its new Chief Executive Officer (CEO) for Korea, effective March 4, 2025. This strategic leadership transition comes as part of SuperFreeze’s commitment to accelerating the evolution of sustainable cold chain solutions in Asia, ensuring increased availability of high-quality food and pharmaceutical products while reducing waste and carbon footprint.
Advancing Sustainable Cold Chain Logistics
As a leading innovator in cold chain logistics, is reshaping the future of supply chain sustainability. The company has developed advanced temperature-controlled solutions that not only enhance the shelf life of perishable goods but also improve overall supply chain efficiency. This initiative directly supports global efforts to minimize food waste, maintain pharmaceutical integrity, and optimize energy-efficient storage and distribution.
In Korea, where demand for temperature-sensitive logistics solutions is growing, SuperFreeze has emerged as a key player. With the appointment of Alex Choi, the company aims to reinforce its leadership, streamline operations, and introduce next-generation cold chain solutions tailored to regional needs.
Alex Choi: A Proven Industry Leader
Alex Choi brings over 25 years of extensive experience in logistics and supply chain management to SuperFreeze. Throughout his career, he has held senior leadership roles at some of the most influential global logistics companies, including:
- Maersk Logistics – Focused on optimizing global supply chains
- LF Logistics – Specialized in Asia’s evolving logistics landscape
- Agility – Strengthened strategic freight and warehousing solutions
- DB Schenker – Led large-scale logistics and transportation initiatives
Choi has earned a reputation for customer-centric leadership, supply chain optimization, and operational excellence. His deep industry knowledge makes him an ideal leader to advance mission in Korea, ensuring that the company remains at the forefront of sustainable and high-tech cold chain logistics.
Leadership Perspectives on the Appointment
SuperFreeze Co-CEO, Troy Shortell
“We are excited to welcome Alex Choi as our new CEO for Korea. His deep expertise in logistics and his track record of successfully leading supply chain transformations make him an invaluable asset to our team. We look forward to his leadership in driving our sustainability-focused initiatives and expanding our presence in the Korean market.”
Newly Appointed CEO for Korea, Alex Choi
“I am truly honored to join SuperFreeze at this pivotal moment in its journey. The cold chain industry is evolving rapidly, and I look forward to leveraging my experience to enhance operational efficiencies, reduce waste, and drive sustainability. My goal is to ensure that SuperFreeze delivers exceptional value to customers while maintaining its commitment to innovation and environmental responsibility.”
Acknowledging the Contributions of Outgoing Leaders
Choi succeeds Mr. YS Kim, who is set to retire after seven years of dedicated service to SuperFreeze Korea. Under Kim’s leadership, SuperFreeze successfully established its Pyeongtaek facility, a crucial hub for cold chain logistics in Korea. Additionally, Choi will assume responsibilities previously held by KSF CEO, Duckwon Kim.
SuperFreeze extends heartfelt gratitude to both YS Kim and Duckwon Kim for their outstanding contributions, which have played a pivotal role in shaping the company’s growth and market position in Korea.
SuperFreeze’s Commitment to Innovation and Sustainability
Founded in 2019, SuperFreeze has been at the forefront of the transition toward low-carbon cold logistics solutions in Asia. With an established presence in Korea and Singapore, the company is committed to:
- Enhancing Cold Chain Efficiency – Leveraging state-of-the-art technology to preserve product integrity
- Reducing Waste and Carbon Emissions – Implementing eco-friendly refrigeration and logistics strategies
- Supporting Critical Sectors – Ensuring pharmaceuticals and perishable goods reach their destinations in optimal condition
Looking Ahead: The Future of SuperFreeze in Korea
With Alex Choi at the helm, SuperFreeze is poised for significant growth in Korea. The company plans to expand its logistics infrastructure, invest in next-generation cold storage facilities, and strengthen partnerships across key industries.
SuperFreeze’s continued innovation in sustainable supply chain management will not only benefit businesses and consumers but also contribute to global environmental goals, reinforcing its position as a leader in cold chain logistics.
For more information about SuperFreeze and its initiatives, visit www.superfrz.com.