Transfix Integrates Highway’s Lane Intelligence Into Cost Models to Strengthen Freight Pricing and Carrier Selection
Transfix has integrated Highway’s Lane Intelligence into its transportation management system (TMS), enabling freight brokers to identify suitable, vetted carriers directly within their pricing workflows. The new capability brings carrier capacity insights alongside target buy rates, helping brokers make informed pricing decisions while identifying carriers best positioned to transport a shipment.
Transfix, a transportation management system provider serving freight brokers and third-party logistics (3PL) companies, announced that Highway’s Lane Intelligence is now available within Transfix custom cost models. With the integration, pricing representatives can view carriers that Highway identifies as strong matches for a particular lane while determining how much to pay for transportation services.
The development connects two critical activities in freight brokerage: establishing competitive transportation rates and identifying reliable capacity to move loads. Instead of switching between separate tools to evaluate pricing and search for available carriers, brokers can access both types of information within the same workflow.
The integration is intended to help brokerage teams improve operational efficiency, make more confident pricing decisions and manage carrier-related risks as they expand their businesses.
Bringing Carrier Intelligence Into Freight Pricing
Freight brokers must balance several considerations when pricing a shipment. They need to offer competitive rates to customers, establish appropriate buy rates with transportation providers, and ensure that suitable carriers are available to cover the load. Market conditions, equipment requirements, geographic availability and carrier compliance can all influence these decisions.
Traditionally, pricing and carrier selection may involve separate systems or workflows. A pricing representative could establish a target buy rate without having immediate visibility into which qualified carriers are most likely to accept and successfully transport the shipment. That separation can complicate planning and create additional work when capacity is difficult to secure.
Transfix’s integration with Highway addresses this challenge by bringing lane-specific carrier intelligence directly into custom cost models. As a representative prices a lane, the system displays carriers that Highway ranks as strong matches for the origin and destination being evaluated.
This gives brokers a more connected view of the commercial and operational considerations involved in a transportation transaction. They can assess the expected cost of moving freight while also reviewing the carriers that may be suitable for covering the shipment.
Transfix said its cost models already generate rates that are 98% on par with the market. By adding carrier matching information, the company is extending the pricing workflow beyond rate calculation to provide greater visibility into the capacity that could support a quoted rate.The objective is to help brokers make pricing decisions with a clearer understanding of both the financial target and the availability of appropriate transportation providers.
Highway’s Lane Intelligence Matches Carriers to Specific Routes
Highway’s Lane Intelligence operates through the same capacity-matching engine used by the company’s Trusted Freight Exchange (TFX). The technology evaluates qualified carriers against the origin and destination associated with the lane being priced.
The matching engine considers several indicators that may suggest whether a carrier is well positioned to handle a shipment. These include carriers that have posted trucks for the relevant lane, carriers with equipment located near the origin or destination, and carriers that have previously operated on the same route.By considering these signals, the system helps brokers identify transportation providers whose equipment positioning, lane activity or operating history aligns with the shipment requirements.
This approach is particularly relevant in freight brokerage, where the availability of a carrier can change according to location, equipment needs and current operating commitments. Identifying potential capacity early in the pricing process can help representatives assess whether a proposed buy rate has suitable carrier options behind it.
The technology does not simply present an undifferentiated list of transportation companies. Instead, it ranks qualified carriers according to their potential fit for the lane under consideration, helping users focus their attention on relevant options.The integration places those recommendations inside Transfix custom cost models, making lane-specific capacity information available at the point where brokers establish their target transportation costs.
Flexible Filters Support Carrier Selection
In addition to ranking potential carrier matches, Highway’s Lane Intelligence allows brokers to narrow results using operational and compliance-related criteria.Available filters include equipment type, minimum insurance requirements, safety ratings and certifications. These options help brokerage teams refine carrier lists according to the requirements of a particular shipment, customer or transportation operation.
Equipment requirements are an important consideration because a carrier that is suitable for one load may not have the resources needed to handle another. Insurance minimums and safety ratings also help brokers evaluate whether potential transportation providers meet the standards relevant to their operations.
Certifications can provide another way to identify carriers that satisfy specific requirements. By applying these filters during the pricing process, brokers can concentrate on candidates that more closely match the shipment’s operational needs.The combined workflow is designed to reduce the separation between identifying a target transportation rate and evaluating potential capacity. Rather than completing the pricing exercise first and beginning a separate carrier search afterward, users can consider both elements together.This visibility may also help brokerage teams identify potential issues earlier in the process, including situations where a lane’s target price needs to be considered alongside the availability of appropriately qualified carriers.
Integrating Carrier Vetting and Continuous Compliance Monitoring
The new Lane Intelligence capability builds on an earlier Transfix and Highway partnership announced in June 2026. That initial integration introduced Highway’s Carrier Identity® vetting capabilities into the Transfix TMS, helping brokers evaluate carrier identities and trustworthiness within their existing transportation management workflows.
The latest development expands that relationship by bringing carrier matching information into Transfix cost models. While the earlier integration focused on determining whether a carrier meets the relevant trust requirements, Lane Intelligence helps identify which trusted carriers may be best suited to a specific transportation lane.
Together, the capabilities connect carrier vetting, capacity identification and freight pricing more closely within the brokerage process.Highway’s compliance rules determine whether a carrier is eligible to be covered under the applicable requirements. The company also continuously monitors relevant compliance and insurance information, with changes flagged in near real time.
This ongoing monitoring is intended to help brokers respond when a carrier’s status or insurance information changes. Carrier qualification is not simply a one-time decision made when a company is initially added to a network; continued oversight can be important as transportation providers and their compliance circumstances evolve.
By incorporating Highway’s capabilities into the Transfix environment, the partnership aims to make these controls part of the operational workflow rather than a disconnected administrative task.
Load Lock Adds Protection After Carrier Assignment
The integrated process extends beyond initial carrier identification and selection. Once a load is tendered, Highway’s Load Lock technology monitors the assigned carrier for signs of fraud.
According to the companies’ announcement, the carrier must also complete two-factor authentication before signing the rate confirmation. This additional verification step is designed to strengthen the process used to confirm carrier participation in the transaction.
These measures address different stages of a freight movement. Lane Intelligence helps identify carriers that may be suitable for a route, carrier compliance rules determine eligibility, and Load Lock provides monitoring after a carrier has been assigned to a load.
The combination is intended to give brokers a more connected approach to managing carrier-related risks across the transportation lifecycle, from the initial pricing decision through carrier assignment and rate confirmation.Although no technology can eliminate every operational or fraud-related risk, integrating these checks into brokerage workflows can help organizations apply established procedures more consistently.
For freight brokers managing large carrier networks and multiple shipments, the ability to access carrier information and monitoring capabilities within their existing systems can also reduce the need to coordinate decisions across disconnected platforms.
Addressing Growing Broker Accountability
The integration comes as freight brokers continue to examine their carrier-selection practices, compliance procedures and exposure to operational risk.Jonathan Salama, co-founder and chief executive officer of Transfix, highlighted the importance of carrier selection in light of the Supreme Court’s ruling in Montgomery v. Caribe Transport II. He said the ruling underscored brokers’ responsibility when selecting carriers and the potential accountability associated with those decisions.
Salama also noted that carrier vetting has become a frequent topic in conversations with brokers since May 2026. According to Transfix, many brokerage businesses are looking for ways to expand without proportionately increasing staffing requirements or accepting additional risk.
For these businesses, pricing a shipment and selecting the transportation provider that will execute it are closely connected decisions. A competitive rate alone does not guarantee that appropriate capacity is available, while a potential carrier match must still satisfy the broker’s applicable compliance and operational requirements.
Integrating Highway’s Lane Intelligence into Transfix cost models is intended to address this relationship by providing pricing teams with carrier information at the time they establish a rate.Salama said the combined capabilities are designed to help brokers grow their operations while maintaining a stronger foundation for carrier selection and risk management.
The companies’ approach reflects a broader operational priority for freight intermediaries: using technology to support consistent decisions while balancing customer pricing expectations, carrier availability and compliance obligations.
Executive Perspectives on the Partnership
Michael Caney, chief commercial officer at Highway, described the integration as the next step in the companies’ partnership.Caney said Transfix brokers already use Highway to vet transportation providers. Bringing Lane Intelligence into the pricing workflow means the carriers presented when a broker prices a route can come from that same trusted network.
He emphasized the importance of connecting carrier vetting with the earliest stages of a freight transaction, rather than treating it as a separate activity after pricing has been completed.Salama similarly highlighted the need for brokers to manage pricing and carrier trust through connected tools. As brokerage operations grow, he said, businesses need technology that supports expansion without requiring additional headcount or introducing unnecessary exposure.The statements from both executives point to a shared objective: connecting carrier qualification and lane-level capacity information with the commercial decisions that determine how freight is priced and covered.
Supporting More Efficient Freight Brokerage Operations
The integration could be particularly useful for brokerage teams handling numerous lanes, varying equipment requirements and changing carrier availability. By placing carrier recommendations beside target buy rates, Transfix and Highway aim to make relevant information easier to access during routine pricing decisions.A more connected workflow may help representatives identify potential carriers earlier, reduce the effort required to move between separate systems and evaluate rates with greater awareness of available capacity.
The ability to filter results by insurance, safety, equipment and certification requirements also supports a more targeted approach to carrier discovery. Rather than relying solely on historical relationships or broad carrier lists, users can review candidates against criteria relevant to the shipment.
The announcement does not establish that every recommended carrier will be available for every load or that every shipment can be covered at the calculated target rate. Carrier availability and final transportation costs remain subject to the circumstances of each transaction. Nevertheless, combining pricing information with lane-level matching signals gives brokers additional information to support their decisions.For Transfix, the development extends the functionality of its transportation management platform. For Highway, it brings the company’s carrier intelligence capabilities into another stage of the freight brokerage workflow.
Lane Intelligence Now Available in Transfix Cost Models
Highway’s Lane Intelligence is now live within Transfix custom cost models. The companies are positioning the integration as a way for freight brokers to access rate calculations, identify suitable vetted carriers and apply relevant compliance considerations within a more unified workflow.Transfix is also offering launch incentives to brokers that sign with the company before the end of 2026.
The integration builds on the partnership established in June and expands the role of carrier intelligence in the freight pricing process. By connecting target buy rates with carrier matching, qualification checks and post-tender monitoring, Transfix and Highway aim to help brokers make more informed decisions while supporting efficient and risk-conscious growth.
As freight brokerage operations increasingly rely on technology to coordinate pricing, capacity and compliance, the companies are bringing these functions closer together to help users evaluate not only what a shipment should cost, but also which qualified carriers may be positioned to move it.
About Transfix
Transfix, Inc. is a leading transportation technology company modernizing how freight moves. Built from over a decade of brokerage expertise, the Transfix TMS connects pricing, planning, and performance in one intelligent platform. Powered by AI-driven cost models, dynamic control panels, and real-time market insights, Transfix helps brokers and 3PLs price smarter, operate faster, and perform more profitably—all without piecing together multiple tools. From predictive rate forecasting to end-to-end load management, Transfix delivers the intelligence and automation brokers need to stay ahead in a dynamic market—while ensuring their data remains proprietary and secure.
empowering them to reduce fraud and streamline the digital booking process. By automating compliance, Highway gives brokers the ability to enforce an all-new standard, enabling them to efficiently identify the right carrier for every load and build their network with speed and security. With a commitment to transparency, trust, and truth, Highway equips brokers with the data necessary to focus on delivering exceptional service while driving business growth without fear of fraud