
DAT Experts to Lead the 2025 Mid-America Trucking Show with Industry Insights and Innovations
DAT Freight & Analytics is set to take center stage at the 2025 Mid-America Trucking Show (MATS) in Louisville, Kentucky, where it will unveil new features for its DAT One load board and introduce innovative programs to support owner-operators in growing their businesses. As the largest gathering in the trucking industry, MATS provides a prime opportunity for trucking professionals to learn about cutting-edge technologies and market trends, and DAT will be at the forefront, offering valuable expertise and solutions.
Empowering Truckers for Success
Whether you’re a new entrant in the trucking business or part of a long-standing family legacy, DAT is committed to helping carriers and owner-operators navigate market challenges and maximize their profitability. With an ever-changing freight landscape, DAT’s presence at MATS aims to equip truckers with the tools and knowledge they need to make informed decisions about their operations.
“MATS is a great place to learn about trucking, and DAT will be there to help you get started,” said Christian Greiner, Senior Director of the Carrier Business at DAT. “Our booth is a resource center with experts who can answer your questions and show you how to make the most of the industry’s largest freight network.”

Visit DAT at Booth 37415
Attendees can stop by Booth 37415 in the South Wing to explore a comprehensive range of DAT services, including:
- DAT One Load Board – The largest freight marketplace in North America.
- Invoice Factoring – Helping carriers improve cash flow.
- Insurance Solutions – Coverage options tailored for trucking businesses.
- Fuel Cards – Discounts and financial solutions for fuel management.
- Trucker Tools Digital Load Tracking – The ultimate carrier sourcing and visibility platform, acquired by DAT in December 2024.
DAT ProTalks: Expert-Led Seminars at MATS
In addition to its exhibitor presence, DAT experts will headline several key sessions at MATS, offering deep insights into the freight market and strategies for business growth:
- Thursday, March 27, 8:00 a.m. – Truckload Market Update with DAT Analyst Dean Croke at the MATS Opening Breakfast (South Wing, Room B103).
- Friday, March 28, 12:15 p.m. – “Starting Strong: How to Launch a Thriving Trucking Business in Your First 90 Days” at the ProTalks Theater (South Wing, Room B104).
- Saturday, March 29, Noon – “Boosting Your Bottom Line: Profitability Strategies for Owner-Operators” at the ProTalks Stage (East Hall).
These sessions are tailored to help carriers, brokers, and trucking professionals stay ahead of industry trends, optimize their businesses, and leverage the latest DAT technologies for long-term success.
Why MATS Matters for the Trucking Industry
MATS is the largest trucking event in North America, attracting thousands of industry professionals, exhibitors, and thought leaders. It serves as a platform for networking, education, and innovation, making it a must-attend event for those looking to stay ahead in the competitive freight and logistics market.
For DAT, MATS is an opportunity to connect directly with truckers and showcase its commitment to advancing the industry. By providing cutting-edge solutions and actionable insights, DAT aims to empower trucking professionals to build resilient businesses and navigate market uncertainties with confidence.
“Whether you’re just starting out or you come from generations of truckers, we’re here to help you manage uncertainty, shape your future, and maximize the value of your DAT subscription,” added Greiner. “We’re looking forward to seeing you at MATS.”
About DAT Freight & Analytics
DAT Freight & Analytics operates DAT One, North America’s largest truckload freight marketplace; DAT iQ, the industry’s leading freight data analytics service; and Trucker Tools, the premier load visibility and carrier sourcing platform.
Shippers, brokers, carriers, and industry analysts rely on DAT for up-to-date market trends and data insights, with access to nearly 700,000 daily load posts and a freight market transaction database exceeding $1 trillion.
Founded in 1978, DAT is a business unit of Roper Technologies (Nasdaq: ROP), a member of the Nasdaq 100, S&P 500, and Fortune 1000. Headquartered in Beaverton, Oregon, DAT continues to lead the industry in innovation, analytics, and freight technology solutions.
To learn more, visit dat.com or follow DAT on LinkedIn for the latest industry insights and updates.