Wizz Air Expands Global Reach Through Strategic Distribution Partnership with Travelfusion
Wizz Air, widely recognized as the most environmentally sustainable airline in the EMEA region*, has taken another bold step in its growth journey by announcing a landmark strategic distribution partnership with Travelfusion, the world’s largest flight content aggregator. The agreement, which has now gone live across all markets, is set to transform how millions of passengers access Wizz Air’s fares and services, making them more visible and easier to book on a wider range of travel platforms.
This partnership represents far more than a simple distribution agreement. It underscores Wizz Air’s long-term vision to increase accessibility, strengthen affordability, and enhance connectivity for travelers across Europe and beyond. As digital booking platforms continue to dominate how passengers arrange their journeys, this collaboration provides Wizz Air with a powerful opportunity to expand its reach while ensuring travelers enjoy a transparent, streamlined booking process.
A Shifting Travel Landscape
In recent years, travel habits have evolved significantly, particularly within Europe. A large proportion of travel remains “unmanaged” by airlines, with many passengers choosing to purchase flights through third-party platforms rather than directly from airline websites or mobile apps. Research indicates that around 45% of European travelers book through retail channels such as online travel agencies (OTAs). Globally, the preference for digital booking continues to grow, with nearly 72% of passengers now favoring online channels* for arranging their travel.
This shift presents both challenges and opportunities for airlines. While direct booking remains crucial to maintaining customer relationships, the reliance on OTAs and other third-party platforms means airlines must adapt their strategies to ensure visibility in the channels where customers are actively searching for flights. Wizz Air’s decision to partner with Travelfusion is a proactive response to this trend, ensuring that its fares, services, and ancillary products are presented directly to the growing number of travelers who book through online intermediaries.
Wizz Air’s First Strategic Aggregator Partnership
The collaboration with Travelfusion is a milestone for Wizz Air, marking the airline’s first formal partnership with a global content aggregator. It also aligns closely with Wizz Air’s recently revised commercial strategy, which emphasizes diversification of sales channels and broader exposure through leading OTAs, travel management companies (TMCs), online booking tools (OBTs), and tour operators.
By joining Travelfusion’s expansive network, Wizz Air gains immediate access to a wide array of connected agencies and platforms. This will enable millions of additional customers to discover and book Wizz Air’s flights, routes, and services with greater ease. For Travelfusion, the partnership strengthens its already robust content offering, adding one of Europe’s fastest-growing low-cost carriers with an extensive and expanding network.
Benefits for Customers and Partners
The integration of Wizz Air’s content into Travelfusion’s ecosystem ensures that customers will have easier access to the airline’s competitive fares and diverse ancillary services. From seat selection and baggage options to priority boarding and onboard offerings, all of Wizz Air’s core services will be visible through agency partners, improving transparency and flexibility for travelers.
At the same time, Wizz Air has emphasized that its lowest fares and complete portfolio of services will remain available through its official website and mobile app, which continue to offer the best value for customers who book directly. This dual approach ensures both direct customers and third-party bookers can access Wizz Air’s value-driven offerings in the way that best suits their travel preferences.
Voices from the Partnership
Speaking on the announcement, Silvia Mosquera, Wizz Air’s Commercial Officer, highlighted the significance of the collaboration:
“We are proud to take this important step in making Wizz Air’s fares more visible and accessible to customers who book through third-party platforms. This agreement marks the beginning of a strategic work with online travel agencies and aggregators. By collaborating with Travelfusion, we are taking a first step in widening access to Wizz Air’s affordable fares in line with the Price pillar of our Customer First Compass. Over the last financial year, we carried more than 68 million passengers through our extensive network of over 200 destinations, and this year we are aiming for 75 million. We want to make travel even more accessible to more passengers and provide greater transparency throughout their journey. Let’s WIZZ!”
From Travelfusion’s perspective, the partnership adds significant value to its content portfolio and its agency customers. Eytan Bicaci Baruh, Vice President Commercial of Travelfusion, remarked:
“We are incredibly glad to announce this landmark partnership with Wizz Air. This collaboration reinforces Travelfusion’s ongoing mission to offer the broadest possible content, with a continued focus on distributing low-cost carrier content to our global network of agency customers. We invite all agencies who wish to access Wizz Air’s unique content offering, whether you are already a customer of Travelfusion or yet to become one, to join us on this exciting next step in our journey.”
Technology Driving Seamless Access
At the heart of this partnership lies Travelfusion’s sophisticated distribution technology, which allows airlines like Wizz Air to instantly connect with a vast network of agencies worldwide. The system is designed to ensure speed, reliability, and scalability, enabling seamless delivery of content while reducing friction in the booking process. For customers, this means faster access to fares and greater confidence in the accuracy of flight information and services provided.
By leveraging Travelfusion’s platform, Wizz Air is not only expanding its distribution channels but also ensuring that its brand presence remains strong across the platforms where travelers are increasingly searching and booking.
Both Wizz Air and Travelfusion view this collaboration as the beginning of a long-term strategic journey. While the initial rollout makes Wizz Air’s fares widely accessible, further developments are already planned. Future enhancements will focus on improving agency connectivity, strengthening customer service options, and expanding route availability. These initiatives are expected to roll out progressively in the second half of 2025, providing continuous improvements for both travel agents and passengers.
For Wizz Air, this partnership comes at a time of ambitious growth. With more than 200 destinations already in its network and a target of carrying 75 million passengers this year, the airline is positioning itself as one of Europe’s most dynamic carriers. By coupling low fares with a rapidly expanding footprint, Wizz Air is delivering on its mission to make air travel more affordable, sustainable, and accessible to an ever-growing base of customers.
A Milestone in Wizz Air’s Growth Journey
This agreement with Travelfusion is more than a commercial transaction—it reflects a broader strategy of adaptation and innovation. By recognizing the changing behaviors of travelers and embracing new distribution models, Wizz Air demonstrates its commitment to customer-centric growth. At the same time, the airline continues to uphold its promise of affordability and sustainability, ensuring it remains a leader in the competitive low-cost carrier market.
As the partnership unfolds, millions of new customers will have the chance to discover Wizz Air’s extensive services through the platforms they trust most. For both Wizz Air and Travelfusion, the collaboration represents an exciting new chapter—one that promises to reshape access to low-cost travel across Europe and beyond.