Zoox and T-Mobile Arena Partner to Bring Autonomous Ride-Hailing to Las Vegas Fans
In a landmark collaboration that merges cutting-edge mobility technology with world-class entertainment, T-Mobile Arena, the city’s premier sports and live entertainment destination, has announced a strategic partnership with Zoox, the autonomous ride-hailing company. The multi-year agreement, facilitated by AEG Global Partnerships, names Zoox as an Official Venue Partner and marks the first autonomous ride-hailing sponsorship of its kind at T-Mobile Arena. This partnership is designed to set a new standard for venue accessibility, fan convenience, and transportation innovation in Las Vegas.
The partnership is scheduled to coincide with Zoox’s planned service expansion, making T-Mobile Arena a premier destination in its growing autonomous ride-hailing network starting early 2026. Event-goers will enjoy a streamlined experience with a dedicated Zoox pickup and drop-off lane at the arena’s West VIP entrance, along with exclusive rider perks, and distinctive Zoox wayfinding signage strategically placed throughout the venue. These measures are designed to ensure visitors can quickly locate their Zoox robotaxi, enhancing both convenience and safety.
“This partnership represents a transformative moment for both T-Mobile Arena and the future of transportation in Las Vegas,” said Sally Bae, Senior Vice President of Global Partnerships for AEG Las Vegas. “By integrating Zoox’s autonomous vehicle technology into our venue operations, we’re enhancing accessibility for millions of fans while delivering a truly innovative entertainment experience. This collaboration sets a benchmark for how premier venues can embrace the future of mobility.”
Strengthening Zoox’s Presence in Las Vegas Entertainment
Zoox’s partnership with T-Mobile Arena builds upon its existing footprint in Las Vegas, including a partnership with the NHL’s Vegas Golden Knights, who call the arena home. By integrating directly with the venue, Zoox moves from being a team partner to becoming a central component of the fan journey, helping attendees navigate to and from the arena in a seamless, futuristic way.
T-Mobile Arena hosts over 1 million visitors annually across more than 100 events, including Golden Knights games, major concerts, headline entertainment, and special events. Integrating autonomous ride-hailing services is expected to enhance accessibility for fans, reduce congestion around the venue, and elevate the overall guest experience.
“Providing new transportation solutions for guests at one of Las Vegas’ most iconic venues aligns perfectly with Zoox’s mission to redefine mobility in the city,” said Michael White, Chief Product Officer at Zoox. “Our purpose-built robotaxis extend the curated arena experience beyond the venue itself. This partnership ensures fans can continue enjoying their night without worrying about parking or traffic, while also contributing to more sustainable urban mobility in Las Vegas.”
Enhancing Fan Engagement and Venue Experience
The Zoox sponsorship will extend beyond transportation to include prominent brand integration throughout T-Mobile Arena. Fans can expect Zoox branding on key locations such as the main concourse bar, inclusion in digital signage and wayfinding systems, and mentions in the arena’s visitor communication channels, including “Know Before You Go” emails.
These activations are intended to create a cohesive and visible brand presence for Zoox while educating attendees about the convenience, safety, and benefits of autonomous ride-hailing technology. The company’s presence throughout the venue will also serve as an opportunity for fan engagement, gamification, and interactive demonstrations, providing a first-hand look at autonomous mobility in action.
Zoox Expands Its Autonomous Ride-Hailing Network
Las Vegas has served as a testing ground for Zoox since 2019, as the city continues to position itself as a hub for innovation in urban mobility and entertainment. Earlier this year, Zoox launched its autonomous ride-hailing service in the city, connecting riders to popular destinations such as Resorts World Las Vegas, AREA15, and Topgolf. With T-Mobile Arena and Sphere Las Vegas set to join the network in 2026, Zoox is expanding its footprint to include key entertainment, hospitality, and sporting destinations.
Fans will be able to request Zoox vehicles through the Zoox mobile app, selecting T-Mobile Arena as either their pickup or drop-off location. The service will be fully integrated into the app’s interface, providing real-time updates, estimated arrival times, and a smooth, contactless experience.
Advancing the Future of Autonomous Mobility
The partnership reflects both organizations’ commitment to pioneering innovative solutions that enhance convenience, accessibility, and enjoyment for residents and visitors alike. By incorporating autonomous ride-hailing into the operations of a major sports and entertainment venue, T-Mobile Arena and Zoox are exploring new ways to streamline urban transportation, reduce congestion, and enhance the fan experience at large-scale events.
The collaboration also highlights the broader potential for autonomous vehicles in high-density, high-traffic areas such as stadiums, convention centers, and entertainment districts. With autonomous ride-hailing, attendees can avoid the frustration of parking, experience reduced wait times, and enjoy a more personalized journey from their arrival to departure.
This is more than just a transportation solution—it’s a holistic approach to fan experience,” said Sally Bae. “From arrival to exit, integrating Zoox into our venue operations ensures visitors enjoy a seamless, modern, and memorable experience at T-Mobile Arena.
Following the launch of the service in early 2026, both T-Mobile Arena and Zoox plan to explore additional on-site activations to further enhance the game-day experience. These may include interactive demonstrations, branded experiences, VIP events, and other initiatives designed to highlight autonomous mobility and showcase Zoox’s technology to the arena’s millions of annual visitors.
The partnership also demonstrates the broader trend of technology integration into live entertainment venues, reflecting a shift toward immersive, tech-enabled fan experiences. By bringing autonomous ride-hailing to T-Mobile Arena, Zoox and AEG are setting a precedent for other venues seeking to modernize their transportation offerings while improving accessibility, convenience, and sustainability.
The Convergence of Technology and Entertainment
Las Vegas continues to cement its reputation as a global hub for entertainment, technology, and innovation. The Zoox-T-Mobile Arena partnership represents a natural convergence of these elements, showcasing how technology can transform traditional aspects of the fan journey. Autonomous ride-hailing is no longer just a futuristic concept—it is now a tangible solution that improves mobility, reduces logistical friction, and enhances the overall event experience.
With millions of visitors navigating the city each year, autonomous mobility solutions like Zoox’s provide a scalable, safe, and efficient alternative to conventional transportation. The partnership also emphasizes sustainability by reducing reliance on personal vehicles, decreasing traffic congestion, and promoting cleaner, more energy-efficient modes of transport for fans traveling to and from the arena.
A Milestone for Autonomous Ride-Hailing
By integrating autonomous ride-hailing into one of the most prominent entertainment venues in Las Vegas, Zoox and T-Mobile Arena are achieving several strategic objectives:
- Expanding fan access and convenience through dedicated pickup/drop-off infrastructure.
- Enhancing venue branding and engagement through immersive experiences and digital integration.
- Demonstrating the practical application of autonomous vehicles in high-traffic, high-demand environments.
- Supporting Las Vegas’ position as a leader in innovation, urban mobility, and sustainable transportation solutions.
This partnership is expected to serve as a model for other venues, cities, and event operators exploring the integration of autonomous mobility services into their operations.
The Zoox-T-Mobile Arena collaboration represents a pioneering step in the evolution of both fan experience and urban mobility. By combining autonomous ride-hailing technology with one of Las Vegas’ premier entertainment venues, the partnership enhances accessibility, convenience, and safety for millions of visitors, while positioning both organizations at the forefront of innovation.
As the service launches in early 2026, fans can look forward to a seamless, futuristic, and highly convenient way to travel to and from events, with vehicles providing a new standard in transportation for large-scale venues. This multi-year partnership not only strengthens presence in Las Vegas but also sets a benchmark for the intersection of technology, entertainment, and urban mobility worldwide.
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