Marti Technologies Expands Ride-Hailing Service to 30 Cities Across Türkiye, Reaching 85% of National GDP
Marti Technologies, Türkiye’s leading mobility super app, is significantly expanding its ride-hailing network with the launch of services in 10 additional cities across the country. The latest expansion strengthens Marti’s position in Türkiye’s rapidly developing mobility market and brings its ride-hailing footprint to 30 cities, representing approximately 85% of the country’s gross domestic product.
The expansion marks another major step in Marti’s strategy to establish a nationwide ride-hailing network capable of connecting riders and drivers across Türkiye. The company’s latest city launches come as demand for its ride-hailing services outside Istanbul continues to exceed expectations, demonstrating that the opportunity for app-based mobility extends well beyond Türkiye’s largest metropolitan area.
Marti’s growth outside Istanbul has accelerated significantly over the past year. As of August 11, 2026, riders located outside Istanbul accounted for 45% of the company’s ride-hailing rider base, compared with 35% on the same date in 2025. The company has also recorded substantial growth in its driver network outside Istanbul. During the same period, the percentage of registered Marti drivers based outside Istanbul increased from 25% to 36%.
These trends indicate a broadening geographic demand for digital ride-hailing services and provide Marti with an opportunity to expand its platform into markets where transportation choices may be more limited.
Expansion Reaches 10 Additional Cities
Marti’s newest expansion brings ride-hailing services to Balıkesir, Çanakkale, Edirne, Erzurum, Hatay, Kahramanmaraş, Sivas, Şanlıurfa, Trabzon and Van.
The company selected these markets based on indicators including demonstrated demand for ride-hailing services and limited availability of alternative transportation options. By entering cities where consumers may have fewer convenient mobility choices, Marti aims to establish strong local networks and increase access to app-based transportation.
The new launches substantially increase the company’s national coverage. Before the expansion, Marti’s services reached approximately 80% of Türkiye’s GDP. With the addition of the 10 new markets, that figure has increased to approximately 85%.
The geographic expansion is particularly significant because it gives Marti access to a larger and more diverse customer base. Rather than concentrating its operations primarily in Istanbul, the company is increasingly building a network that encompasses cities across different regions of Türkiye.
This strategy could help Marti strengthen its position as a nationwide mobility platform while creating additional opportunities to develop rider and driver activity outside the country’s largest urban market.
Growing Demand Beyond Istanbul
Istanbul remains a critical market for Marti and represents one of the most important urban transportation markets in Türkiye. However, the company’s latest data indicates that demand outside the city is developing at an increasingly rapid pace.
According to Marti, the growth rates for demand, driver supply and overall activity in cities outside Istanbul have exceeded expectations. The share of ride-hailing riders located outside Istanbul increased from 35% in August 2025 to 45% in August 2026.
This 10-percentage-point increase illustrates the changing geographic composition of Marti’s platform. It also suggests that ride-hailing adoption is becoming more widespread across Türkiye as consumers in regional cities increasingly use digital platforms to arrange transportation.
Driver growth has followed a similar trajectory. The proportion of registered Marti drivers located outside Istanbul rose from 25% to 36% during the same period. The increase indicates that the company is not simply generating rider demand in new markets but is also attracting transportation providers to its platform.
A growing driver network is particularly important for ride-hailing businesses because availability, response times and geographic coverage depend heavily on maintaining sufficient driver supply. Expanding both sides of the platform allows Marti to improve the potential for successful rider-driver matches and build sustainable operations in newly entered markets.
Building a Nationwide Mobility Network
Marti entered the ride-hailing market in 2022 and has since expanded its mobility platform across Türkiye.
The company’s broader strategy is focused on creating a comprehensive mobility ecosystem capable of serving consumers across multiple cities. The expansion of ride-hailing represents an important part of that strategy, providing Marti with a scalable digital platform that connects passengers with drivers.
With the latest launches, Marti now operates ride-hailing services in 30 cities. These markets collectively account for approximately 85% of Türkiye’s GDP, substantially increasing the economic reach of the platform.
The company believes the expanded footprint provides a foundation for continued growth as ride-hailing adoption increases and more consumers become familiar with app-based transportation.
Marti Founder and Chief Executive Officer Oguz Alper Oktem said the pace and breadth of the company’s expansion outside Istanbul have been particularly encouraging. He emphasized that strong demand and rapid adoption across the company’s markets have reinforced Marti’s confidence in the opportunity to build Türkiye’s largest and most comprehensive ride-hailing network.
The executive also highlighted the significance of reaching 30 cities and approximately 85% of the country’s GDP, describing the expansion as an important increase in the scale and reach of Marti’s platform.
Selecting Markets Based on Transportation Demand
Marti’s approach to expansion involves identifying cities where the underlying conditions could support ride-hailing adoption.
The 10 newly launched markets were selected based on demonstrated demand for ride-hailing and limited availability of substitute transportation options. This approach allows the company to focus resources on markets where consumers may have a clear need for additional mobility services.
Cities such as Trabzon, Şanlıurfa, Van, Erzurum and others included in the latest expansion have distinct geographic and economic characteristics. By expanding into a broader selection of regional markets, Marti can diversify its operating footprint while testing its platform across different transportation environments.
The company’s growing geographic reach could also provide operational advantages as its platform becomes increasingly familiar to consumers and drivers throughout Türkiye.
As more cities are connected to the network, Marti can potentially leverage its technology infrastructure, brand recognition and operational experience to support additional launches.
Strengthening the Rider Experience
Digital ride-hailing platforms have transformed how consumers access transportation by allowing users to request rides through mobile applications. Marti’s expansion is designed to bring this model to more customers throughout Türkiye.
For riders, broader availability can provide greater convenience and accessibility when traditional transportation options are limited or difficult to access. App-based services can also give consumers a centralized way to request transportation and connect with available drivers.
For drivers, joining a larger digital mobility network can create additional opportunities to connect with riders and generate activity.
The expansion of Marti’s driver base outside Istanbul from 25% to 36% demonstrates the company’s increasing ability to attract transportation providers in regional markets.
Maintaining a healthy balance between rider demand and driver supply will remain important as Marti continues to scale. Strong demand without sufficient driver availability could constrain the rider experience, while excess driver supply without enough passenger demand could affect driver economics. Marti’s reported growth in both categories suggests that the company is developing its platform across both sides of the marketplace.
Financial Outlook Remains Unchanged
Despite the significant expansion, Marti has maintained its previously announced financial guidance for fiscal year 2026.
The company continues to expect revenue of $85 million and Adjusted EBITDA of $7 million for the year.
Marti expects the latest city launches to become accretive to its financial performance beginning in 2027. This expectation reflects the company’s approach of investing in expansion before the newly entered markets reach their full financial potential.
The timing also indicates that Marti expects the new markets to require time to develop sufficient rider demand, driver supply and operational scale.
By entering 10 additional cities during 2026, the company is establishing a broader foundation for future growth while maintaining its existing financial expectations for the current fiscal year.
The company’s strategy therefore combines near-term market expansion with a longer-term objective of generating incremental revenue and profitability as new markets mature.
Technology as a Driver of Expansion
Technology remains central to Marti’s ability to operate across multiple geographic markets.
As a mobility super app, the company relies on digital infrastructure to connect riders and drivers, manage transportation activity and scale its operations across different cities.
The ability to launch services in multiple markets allows Marti to apply its existing technological platform to new geographic areas without having to develop entirely separate transportation systems for each city.
As the network grows from Istanbul-focused operations toward a nationwide footprint, technology can also support data-driven decisions about demand patterns, driver availability and market performance.
The company’s continued expansion outside Istanbul suggests that its technology and operating model are increasingly being adapted to the requirements of different regional transportation markets.
Increasing National Coverage
The increase from approximately 80% to 85% of Türkiye’s GDP coverage represents an important milestone for Marti.
GDP coverage provides an indication of the economic scale represented by the cities in which the company operates. Reaching 85% means that Marti’s ride-hailing network now has a presence across a substantial portion of the country’s economic activity.
The company’s goal extends beyond simply entering individual cities. Marti is working toward establishing a comprehensive national network that can serve consumers across Türkiye.
The addition of 10 cities in a single expansion wave demonstrates the company’s willingness to accelerate this strategy when market conditions support it.
The geographic diversification could also make Marti less dependent on the performance of any single market. While Istanbul remains an important component of the business, the increasing contribution from other cities creates a broader operating base.
A Larger Opportunity Outside Istanbul
The changing composition of Marti’s rider and driver base highlights one of the most important developments in the company’s growth strategy.
With riders outside Istanbul accounting for 45% of the ride-hailing customer base as of August 11, 2026, compared with 35% a year earlier, regional markets are becoming an increasingly important source of activity.
The corresponding rise in the share of registered drivers outside Istanbul, from 25% to 36%, further supports the company’s expansion strategy.
Together, these figures indicate that Marti’s platform is gaining traction beyond Türkiye’s largest city. The company now has an opportunity to deepen its presence in these markets and establish stronger local networks.
As newly launched cities develop, Marti may be able to build on the same demand and supply dynamics that have driven its expansion in earlier markets.
Marti Technologies’ latest expansion represents a significant milestone in its efforts to build a nationwide ride-hailing network in Türkiye.
By adding Balıkesir, Çanakkale, Edirne, Erzurum, Hatay, Kahramanmaraş, Sivas, Şanlıurfa, Trabzon and Van, the company has increased its ride-hailing presence to 30 cities and approximately 85% of Türkiye’s GDP.
The expansion comes at a time when Marti is experiencing faster-than-expected growth outside Istanbul. The rising share of riders and drivers located outside the country’s largest city demonstrates the increasing importance of regional markets to the company’s overall platform.
Marti’s decision to maintain its 2026 financial guidance while expecting the newly launched cities to contribute positively from 2027 reflects a strategy focused on sustainable, long-term network development.
As the company continues to expand its geographic footprint, strengthen its driver network and invest in its mobility technology, its ability to establish a nationwide platform will depend on maintaining strong rider demand, sufficient driver supply and effective operations in each market.
The latest 10-city expansion nevertheless marks a major step toward Marti’s stated ambition of becoming Türkiye’s largest and most comprehensive ride-hailing network. With 30 cities now covered and approximately 85% of national GDP within its footprint, the company has significantly broadened the scale of its mobility platform and established a larger foundation for future growth.
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