Innovative Partnership for Transparent Logistics and Transportation Missions: Mars Launches Pioneering Project With Rigterink, Shippeo and Elain
Mars, global manufacturer of beloved brands such as SNICKERS®, TWIX®, EXTRA®, M&M’S®, KIND®, Ben’s Original™, PEDIGREE® and WHISKAS®, has launched a pioneering project in Germany in collaboration with the Rigterink Logistics Group, Shippeo, and Elain. This initiative aims to obtain even more accurate transport movement data to help reduce the company’s carbon footprint.
The partnership initially offers even further increased transparency and information on Scope 3 emissions from logistics for their domestic German transportation. Detailed analyses will also be used to identify and implement potential improvements. This step is part of Mars’ global commitment to reduce its greenhouse gas emissions to net zero by 20501, with the global family-owned company already aiming to reduce emissions along the value chain (Scope 1 – 3) by 50% by 2030.
The active decarbonization of logistics plays a key role in this. Shippeo and Elain, a Scania Venture, are automating the traditionally manual process of data collection and calculation, which enables precise visualization of emissions per order, recipient, and logistics company, whether full-truckload or less-than-truckload. By combining primary real-time transportation visibility data provided by Shippeo, the primary fleet data by Rigterink (including truck type, route and total load) and extending to specific fuel type data from the fuel provider in the next step, the Elain platform can provide precise emissions for partial loads, in turn further enhancing the accuracy of data surfaced by the Shippeo’s Carbon Visibility solution
Thanks to this innovative partnership, Mars can now report carbon emissions even more accurately for every transportation move across Germany. This streamlined approach ensures exceptional precision in measuring fuel consumption and serves as the foundation for calculating emissions with high accuracy. The integration of primary data sharpens carbon emission calculations, simplifies internal reporting, and enables Mars to confidently share sustainability data while quantifying its commitment to environmental protection. Future collaboration with suppliers and trading partners aims to develop solutions that reduce the environmental footprint of the transportation sector.
Björn Schlenker, Supply Chain Director at Mars Germany, emphasizes: “The ongoing innovation in the use of primary data on CO2 emissions positions Mars as a driving force in the sustainability efforts of the logistics industry in Germany. By working with Shippeo and Elain, we gain valuable insights to optimize our operations and reduce our transport emissions.”
Anand Medepalli, Chief Product Officer at Shippeo, adds: “The ability to integrate rich primary data with our Carbon Visibility solution offers customers unprecedented levels of emissions monitoring accuracy and reliability. Our combined expertise together with our partners will enable Mars in Germany to achieve significant levels of transparency, paving the way for a more sustainable future across the logistics sector, and we look forward to working with our partners on this ground-breaking initiative.”
Viet-Anh Pitaval, Head of Business at Elain comments: “Partnering with Mars Germany, Rigterink, and Shippeo marks a significant advancement in leveraging data to drive sustainability in logistics. At Elain, we are dedicated to providing precise emissions data, enabling informed decisions to reduce carbon footprints. This collaboration highlights the power of innovative technology in achieving transparency and fostering a greener future. Looking ahead, our roadmap includes further enhanced prediction and analytics to increase efficiency and sustainability in logistics operations.